Ted Baker’s mission

Film-inspired fashion shoots are not something new, but this hasn’t stopped Ted Baker from unveiling its men and women’s Autumn/Winter collection with a unique take on this tried-and-tested formula.

The British clothing company’s second “Mission Impeccable” photo campaign uses a more industrial and cinematic tone for the winter and holiday season inspired by the TV show Peaky Blinders and films like James Bond and the dark thriller Seven.

The campaign was photographed at the unused Aldwych underground tube station, Wapping power station and an abandoned hotel in west London.

The male and female models are photographed on a set built with different scenarios including a fashion crime scene, safe house and recklessly hanging off the front of an underground train.

This campaign comes after Ted Baker made headlines recently with its shoppable film directed by Guy Ritchie. The film allows viewers to interact with the video and shop for clothes from the fashion company’s Autumn/Winter collection.

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