Fashion world celebrates with Joyce

Luxury fashion retailer Joyce celebrated the redesign of it flagship store in Central over the weekend with events that attracted visitors from every corner of the fashion community.

The highlight of the weekend was Hong Kong’s first theatrical fashion exhibition, “The Golden Needle”.

The exhibition took audiences on a fashion journey through the mind of a fictional Joyce alter-ego, The Tailor. The exhibition featured fashion past and present from designers in the Joyce family.

Eager fashionistas were also given the chance to meet designer Rick Owens at his On Lan Street store and Dries Van Noten held a meet and greet at his store.

Guests to the weekend-long event were also treated to an in-depth conversation between Dries Van Noten and editor of Show Studio Lou Stoppard about craftsmanship, process of creations and signature techniques.

Overall, the weekend of events saw over 2,500 people pass through the doors of Joyce Central.

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