Game Changer: Tudor signs David Beckham as brand ambassador

David Beckham has just been unveiled as a brand ambassador for Tudor watches. Beckham is already well-known for endorsing the fashion retailer H&M with actor Kevin Hart and Haig Club whisky. And he wasn’t a bad footballer back in the day.

The last brand ambassador for Tudor was Tiger Woods when the Swiss watch company signed the then up-and-coming golfer in 1997, after he won his first major. Woods left Tudor in 2002.

To coincide with the unveiling of Beckham as the face of the brand’s new “Born to Dare” campaign, Tudor has released a campaign video portraying the ex-footballer’s rise from a young boy to an England star and ends with Beckham looking pensively into the camera, wearing the Black Bay Chrono.

“I was attracted to Tudor by the attention to detail I could see in their watches,” Beckham says.

“I then learned about the history of the brand: one of adventure, pioneer diving and daring expeditions. I was instantly hooked.”

Beckham is also a long-time UNICEF Goodwill Ambassador, trying to improve the health and education of children in Africa.

Tudor was launched by Rolex founder Hans Wilsdorf as an edgier, more adventurous type of brand compared to its more luxurious older brother.

Beckham will wear the Black Bay Chronograph and the new Black Bay S&G.

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