Hong Kong International Optical Fair 2024

Register now for free admission

For the best eyewear products available in the­­­­­­ market, the Hong Kong International Optical Fair is the place to be, an event which is sure to attract the attention of huge numbers of sourcing professionals. The Fair will be held from 6-8 November 2024 at the Hong Kong Convention and Exhibition Centre.

Organised by the Hong Kong Trade Development Council (HKTDC), the  32nd edition will return in EXHIBITION+ hybrid model, complemented by the “Click2Match”, an online smart business matching platform that will operate on 30 October to 15 November, , providing a convenient and efficient platform for traders to connect.

International pavilions galore

This year, the fair will welcome over 700 exhibitors. The fair includes group pavilions representing, Japan, Korea, Taiwan, Visionaries of Style (VOS) as well as the Hong Kong Optical Manufacturers Association (HKOMA). The Mainland China pavilion will gather exhibitors from Yingtan of Jiangxi Province, Danyang of Jiangsu Province, and Shenzhen of Guangdong Province.

The highlighted Brand Name Gallery features around 200 international renowned brands, including ALLSAINTS, ANNE MARII, ANNA SUI, BOLON CLASSICO, HERMOSSA, MINIMA, MIZ Gold, SEROVA ST DUPONT, STEPPER, SUEEY.MattheW, Gold & Wood, MOREL, Natura, PARIM, PLUME PEOPLE LUV ME, REEBOK, ROSIE ALLAN, SCOTCH AND SODA, SOLANO, VR&VERGT and VIVIENNE WESTWOOD and more.

Other zones present a broad spectrum of eyewear products to facilitate precision sourcing, including Smart Eyewear, Contact Lenses & Accessories, Designer Cafe, Sporting & Professional Eyewear, Kids Eyewear & Reading Glasses, Lenses, Frames & Parts, Eyewear Accessories, Diagnostic Instruments, as well as Optometric Instruments, Equipment & Machinery.

What’s more, the fairs will also introduce the “Scan2Match” which enables offline-to-online connections. By using the HKTDC Marketplace App, buyers can scan the dedicated QR codes of exhibitors to bookmark their favourite exhibitors, browse product information and e-floorplan, chat with exhibitors even after the fair to continue the sourcing journey.

Event & Activities

A highlighted event – the 22nd Hong Kong International Optometric Symposium – will be organised by HKTDC, together with the Hong Kong Optometric Association and The Hong Kong Polytechnic University on 7 November 2024.  Under the theme “Myopia – From Control to Prevention, Where are We Now?”, six international experts from Australia, Germany, Mainland China and Hong Kong will discuss the latest research on myopia control and prevention in optometric practice. Other events such as Eye Health Summit, eyewear technology trend seminars and forums will be held to keep traders abreast of market information.

Hong Kong Eyewear Design Competition

To foster Hong Kong’s creativity and innovation, the HKTDC joins hands with HKOMA to organise the 24th Hong Kong Eyewear Design Competition under the theme of “Be Bold”. Result will be announced during the Hong Kong International Optical Fair. Winning and final entries will be on display at The Forum, Hall 1D during the fair period to showcase the unique Hong Kong’s creativity to international buyers.

A selection of exhibitors are shown below:

Exhibitor: Arts Optical Company Limited

Country/Region: Hong Kong

Brand: STEPPER

Zone: Brand Name Gallery

Booth: GH-K01

Exhibitor: Mondottica Asia Trading Limited

Country/Region: Hong Kong

Brand: Anna Sui

Zone: Brand Name Gallery

Booth: GH-E08

Exhibitor: Am Optical Plus Ltd Sp Z O O

Country/Region: Poland

Brand: SOLANO

Zone: Brand Name Gallery

Booth: GH-D05

Exhibitor: Icare (Hong Kong) Company Limited

Country/Region: Hong Kong

Brand: Reform

Zone: Hong Kong Optical Manufacturers

Booth: 1E-C08

Exhibitor: Hayashi Company Limited

Country/Region: Japan

Brand: Mena-j

Zone: Japan Pavilion

Booth: Grand Hall

Exhibitor: Interojo Inc.

Country/Region: Korea

Brand: Clalen

Zone: Contact Lenses & Accessories

Booth: 1C-E02

Exhibitor: Solos Technology Limited

Country/Region: Hong Kong

Brand: SOLOS

Zone: VOS

Booth: Grand Hall

Exhibitor: Chengyi International Co., Limited

Country/Region: Hong Kong

Brand: PAIRM

Zone: Brand Name Gallery

Booth: GH-R06

Exhibitor: Guangzhou Somta Optical Technology Co., Ltd

Country/Region: Mainland China

Zone: Sporting & Professional Eyewear

Booth: 1C-G33

Exhibitor: Elegante Arts Packaging Company Limited

Country/Region: Hong Kong

Zone: Hong Kong Optical Manufacturers Association Pavilion

Booth: 1E-D06

Exhibitor: Meisystem Asia Ltd.

Country/Region: Hong Kong

Brand: Easy Fit

Zone: Optometric Instruments, Equipment & Machinery

Booth: 1A-B13

Exhibitor: Guangzhou Somta Optical Technology Co., Ltd

Country/Region: Hong Kong

Zone: Diagnostic Instruments

Booth: 1CON-060

Register now for free admission

Hong Kong International Optical Fair

Register now for free admission

For the best and most spectacular eyewear products available in the market, the Hong Kong International Optical Fair is the place to be, an event which is sure to attract the attention of huge numbers of sourcing professionals. The Fairwill be held from 8-10 Nov 2023 at the Hong Kong Convention and Exhibition Centre. Organised by the Hong Kong Trade Development Council (HKTDC), the 31st edition will return in EXHIBITION+ hybrid model, complemented by the “Click2Match”, an online smart business matching platform that will operate on 1-17 November, providing a convenient and efficient platform for traders to connect.

International pavilions

This year, the fair includes group pavilions representing Italy, Japan, Korea, Taiwan, Visionaries of Style (VOS) as well as the Hong Kong Optical Manufacturers Association (HKOMA). The Mainland China pavilion will gather exhibitors from Yingtan of Jiangxi Province, Danyang of Jiangsu Province, Wenzhou of Zhejiang Province and Shenzhen of Guangdong Province.

The highlighted Brand Name Gallery will house around 100 well-known brands from around the world. New exhibiting brands include ANNA SUI (US), agnès b (France), Gold and Wood (France), Santa Monica (Japan), TED BAKER (US), LASH (Korea), as well as returning prestigious international brands such as MINIMA (France) and STEPPER (Germany), etc. Eyewear Parades by professional models will be held to show different stylish outlooks of eyewear.

Hong Kong brands including BIG HORN and bTd amongst others are also not to be missed. The Hong Kong Optical Manufacturers Association (HKOMA) will set up an eyewear design gallery with the theme of “Promoting Hong Kong’s Outstanding Innovative Eyewear” to promote Hong Kong’s creative eyewear designs and the 3D technology elements involved.

Demand growth

Demand for smart glasses continues to grow in the global market. The new “Smart Eyewear” zone this year aims to answer this rising demand. Hong Kong exhibitor Solos Technology Limited and US exhibitor Zulu Inc. will showcase their latest smart glasses products. The Fair also includes other themed zones, spotlighting a wide variety of products ranging from professional eyewear, accessories, frames, lenses, diagnostic instruments to optometric instruments.

The fairs will also introduce the “Scan2Match” which enables offline-to-online connections. By using the HKTDC Marketplace App, buyers can scan the dedicated QR codes of exhibitors to bookmark their favourite exhibitors, browse product information and e-floorplan, chat with exhibitors even after the fair to continue the sourcing journey.

A selection of exhibitors are shown below:

Exhibitor: Arts Optical Company Limited

Country/Region: Hong Kong

Brand: STEPPER

Zone: Brand Name Gallery

Booth: GH-J03

Exhibitor: Mech-Tronic Precision Manufacturing Limited

Country/Region: Hong Kong

Brand: bTd

Zone: Brand Name Gallery

Booth: GH-R10

Exhibitor: Mondottica Asia Trading Limited

Country/Region: Hong Kong

Brand: Anna Sui

Zone: Brand Name Gallery

Booth: GH-E12

Exhibitor: Wenzhou Conway Light Industry Co. Ltd

Country/Region: Mainland China

Brand: CONWAY

Zone: Smart Eyewear

Booth: 1CON-054

Exhibitor: RayMaterials Co., Ltd

Country/Region: Korea

Brand: RayFog

Zone: Korea Pavilion

Booth: 1C-F15

Exhibitor: Wing Fung Optical International Limited

Country/Region: Hong Kong

Brand: Big HORN

Zone: Frames, Lenses & Parts

Booth: 1D-G02

Exhibitor: Interojo Inc.

Country/Region: Korea

Brand: Clalen

Zone: Contact Lenses & Accessories

Booth: 1C-F01

Exhibitor: Astucci International Limited

Country/Region: Hong Kong

Brand: ASTUCCI

Zone: Eyewear Accessories

Booth: 1D-D23

Exhibitor: Neway Macao Commercial Ltd

Country/Region: Macau

Brand: Natura

Zone: Brand Name Gallery

Booth: GH-E30

Register now for free admission

The Six Types of Lenses You Should Know Before Buying Eyeglasses

lenses

Some people are naturally blessed with perfect vision, but others need to opt for prescription eyeglasses or contacts to see clearly. Whatever your optical problem may be – farsightedness, nearsightedness or astigmatism – there are a couple of different types of lenses to choose from depending on your convenience.

Also Read: These eyewear specialists go beyond vision with new tech, premium materials and modern designs

High index
Lenses function by bending light, and the amount of light a lens can bend is referred to as the refractive index in ophthalmology terms. High-index lenses have a high refractive index, so they bend more light than any other type of lens. As a result, high-index lenses are much thinner and are a perfect option for people who have to wear glasses with high prescriptions.

Progressive
Best suited for eye complications that come from ageing, progressive lenses are embedded with more than one prescription. That way if a person has trouble seeing a distant object and a nearby object clearly, they only need to use progressive ones. Given that they don’t have any lines, it makes it easier for the eyes to adjust from one prescription to another easily.

lenses

Transitions or Photochromic
As the name suggests, transition lenses change colour depending on the exposure to light. While they are generally clear inside a room, they become darker when they come in contact with sunlight or UV light. In other words, they double as sunglasses as they guarantee protection against UVA and UVB radiations. Photochromic options are preferential for those who have vision problems that require them to wear glasses all the time.

Also Read: Shade Season: Sunglasses for every occasion

Aspheric
Most types have a slight bulge on the centre portion, and this is particularly noticeable for people who have spectacles prescribed for plus power. Aspheric, on the other hand, are designed to be flat throughout the surface thus making the lens thinner. This is beneficial when picking frames because, unlike thick lenses that require full frames for support, thin lenses can be supported by half-frame and frameless glasses too.

lenses

Polycarbonate
Out of all the variations, polycarbonate ones are the easiest to maintain because they are robust in structure and have such high impact resistance, so people do not have to worry too much about accidentally dropping their glasses. Polycarbonate spectacles don’t weigh much and are usually recommended for children as they are also comfortable to wear.

These eyewear specialists go beyond vision with new tech, premium materials and modern designs

Choosing the right lens for your reading glasses is the first priority to consider. Factors such as grading (the magnification of the lens required for each eye) and weight of the lens, and of your spectacles overall, are also key. But reading glasses have come a long way since they first came into existence. Now, style is as much as of a selling point as substance.

bespoke-eyewear-specialists-technology-style-design-hongkong-blackzsmith-optical
(Photo courtesy of Blackzsmith Optical)

Fortunately, there are any number of eyewear specialists in Hong Kong that can give you both great advice on what you need to see clearly, as well as look great. Read on, as Gafencu takes a closer squiz at some of Hong Kong’s most promising eyewear specialists.

The Right Optics

bespoke-eyewear-specialists-technology-style-design-hongkong-smith&norbu

Before you go picking out your next fashion statement, it’s important to feel comfortable with your glasses as well as ensuring your choice of eyewear is as much functional as fashionable. To ensure you choose the right lens for your eyes, it’s essential to make an appointment with a reputable optometrist to test and assess both your eyesight and the overall health of your eyes – determining if you are short sighted, long sighted or have some other issue that impairs your vision.

bespoke-eyewear-specialists-technology-style-design-hongkong-absolute-vintage (2)
(Photo courtesy of Absolute Vintage)

A tip to picking the right optics is to note that each eye requires a different level of magnification. Choosing the right lens is essential to enable clear vision but to avoid health issues such as squinting, eye strain and headaches. Another factor to consider is the composition, and weight, of your lens. Generally, durable, high-quality, scratch-resistant plastic (also referred to as acrylic) lenses have the advantage over those made from glass, as the latter tends to be heavier and is easily cracked. In modern optometry, plastic lenses are preferred – ensuring the wearer has the most lightweight and comfortable experience when wearing their eyewear.

3D and Customised

bespoke-eyewear-specialists-technology-style-design-hongkong-blackzsmith-optical (2)
(Photo courtesy of Blackzsmith Optical)

One of Hong Kong’s up-and-coming bespoke eyewear providers is Blackzsmith Optical – making a name for itself by applying cutting-edge technology to its spectacle-making process via 3D printing.

By obtaining facial data with 3D-scanning technology, the bespoke eyewear is created based on customers’ facial 3D models. The process identifies 72 key points on the face and with the data obtained providing a professional basis for the frame design. In excess of 20 different parameters of the 3D eyewear that can be adjusted, including frame size, nose bridge width and temple length and more – with all these parameters coming together to ensure the perfect fit and wearability of the frame.

bespoke-eyewear-specialists-technology-style-design-hongkong-blackzsmith-optical (3)
(Photo courtesy of Blackzsmith Optical)

This label also prides itself on creating spectacles that are handcrafted by the technician with an eye for design and a passion for creativity. The luxurious sensibility of the brand’s collections focuses on traditional skills and immaculate craftsmanship. Blackzsmith is gaining appeal among local Hong Kong pop stars as well as key opinion leaders. Some of the eyewear brands it stocks include Matsuda – which is a favourite of the Japanese imperial family no less. As well as rising eyewear brand Ahlem – creating a buzz among the likes of Beyoncé and Kate Moss, who are apparently two of the French brands most ardent admirers.

Horny Eyewear

bespoke-eyewear-specialists-technology-style-design-hongkong-smith&norbu (2)
(Photo courtesy of Smith & Norbu)

For a spectacle specialist with a point of difference, look no further than Smith & Norbu. One of the key parts of a pair of the brand’s glasses design is the yak horn.

To tease out how this unlikely turn of events came about, we need to go back to 2007. This was when Belgian entrepreneur Benoit Ams – on a trip to Tibet – was transfixed by craft works made from yak horn. The germ of an idea was sown and from there the concept of creating high-end spectacle frames using this fit-for-purpose material was born and eventually found its place in modern eyewear designs.

bespoke-eyewear-specialists-technology-style-design-hongkong-smith&norbu (2)
(Photo courtesy of Smith & Norbu)

The manufacturer explains that natural yak horn is not only a lightweight and highly resistant material, it’s also a surprisingly vibrant natural product with subtle colour nuances that make genuine horn superior to other man-made materials. The use of natural horn makes the frame more comfortable to wear than synthetic alternatives and is also an anti-allergic product.

Manufacturing a piece of spectacles involves as many as 50 separate operations to create a single pair of frames and it takes meticulous attention to detail to produce durable, high-quality eyewear. The process of horn-based spectacle manufacturing is even more precise. First, the horn is cut and pressed into horn plates. Then, individual plates are carefully selected based on their colour pattern. Each finished product is then assembled with the brand’s signature rivet.

Vintage Chic

bespoke-eyewear-specialists-technology-style-design-hongkong-absolute-vintage
(Photo courtesy of Absolute Vintage)

But if you prefer to stick with a classic look, or something that’s a little on the edgy retro side, look no further than Absolute Vintage. Since becoming established in 2010, it’s a brand that prided itself on creating bespoke spectacles that are designed specifically to fit the contours of Asian faces. Absolute Vintage also incorporates unique Hong Kong themes and characteristics into its designs. So much so that it has even been featured as as a highlight on the Hong Kong Tourism Board website.

bespoke-eyewear-specialists-technology-style-design-hongkong-absolute-vintage (3)
(Photo courtesy of Absolute Vintage)

Bengogh, the eyewear specialist’s chief designer, draws inspiration from the city’s surroundings in each of the brand’s designs, with many named after the streets of Hong Kong – capturing the essence of local culture in each pair of spectacles created. The brand also challenges the notion that reading glasses are just an optical aid, but rather promotes the idea that eyewear are a personalised accessory – and form an essential part of the wearer’s daily attire.

Focusing on classic spectacles and frames with an iconic visage, Absolute Vintage does away with cumbersome glasses by producing personalised, top-notch frames with a vintage aesthetic, while incorporating a range of styles, including round, cat’s eye and square, in a variety of bold colours and, of course, tortoiseshell.

Summer Sunnies: Mulberry adds sunglasses to the brand’s line

mulberry

British luxury lifestyle brand Mulberry‘s future is seemingly so bright that they have added sunglasses to their 2019 accessories line-up. The British fashion house has partnered up with Italian eyewear company, De Rigo Vision to launch its first-ever eyewear collection for this Spring/Summer season. A shining partnership indeed, as De Rigo Vision has collaborated with luxury brands such as Carolina Herrara, Chopard and Furla in the past.

Mulberry
Emma Sunglasses

The stylish frames have been designed by Mulberry‘s design team, and have been led by Creative Director Johnny Coca. By expanding its accessories line, the British brand hopes to expand its image as an important contender in the lifestyle game. 

Mulberry
Lenny Sunglasses

When asked where his inspiration for the line comes from, Coca told reporters, “collecting and designing sunglasses is one of my personal passions, so it has been a pleasure for me to develop them as a new key category for Mulberry.”

Mulberry
Enyd Sunglasses

Inspired by the likes of iconic British celebrities such as Kate Moss and John Lennon, the line features 20 different pairs in 8 different styles. Those looking for chunky styles will be drawn to the Kate, Emma, Charlotte and Gian. Meanwhile, the Tony and Lenny frames provide more minimalist and lightweight shapes. The Enyd, meanwhile, combines the best of both worlds by fusing together the maximalist framework with a touch of the metal.

For your eyes only: Charmant launches elegant eyewear with eye-catching style

            

Charmant Group – pioneers in the optical industry for 60 years – has just launched new eyewear models for men and women. The Premium Collection Lineart Charmant is a celebration of design and technology, which follows the highest standards in frame design and quality. All frame temples are made of Excellence Titanium and are light with filigree patterns. 

Vivace, the latest design line from Lineart Charmant, is particularly suited for ladies who believe in elegant understatement. The two models, XL2119 VIVACE and XL2120 VIVACE – one rimless, the other with half-rim – are both designed to suit and enhance any face type.

Charmant Z, the menswear range, is equally eye-catching. Made for men who are looking for that little bit extra high-tech, the line is both beautiful and functional. All frames are made of highest-quality Japanese titanium, rendering them light and almost unbreakable at the same time. Watch out for the Spring/Summer collection that consists of four new models: ZT19857, ZT19858, ZT19859 and ZT19861.

Here’s looking at the next-generation of eyewear!

Official website:
http://www.charmant.com.hk/index.html
http://www.lineart-charmant.com/en/

For your eyes only: Charmant launches elegant eyewear with eye-catching style

Charmant Group – pioneers in the optical industry for 60 years – has just launched new eyewear models for men and women.

The Premium Collection Lineart Charmant is a celebration of design and technology, which follows the highest standards in frame design and quality. All frame temples are made of Excellence Titanium and are light with filigree patterns. Vivace, the latest design line from Lineart Charmant, is particularly suited for ladies who believe in elegant understatement. The two models, XL2119 VIVACE and XL2120 VIVACE – one rimless, the other with half-rim – are both designed to suit and enhance any face type.

Charmant Z, the menswear range, is equally eye-catching. Made for men who are looking for that little bit extra high-tech, the line is both beautiful and functional. All frames are made of highest-quality Japanese titanium, rendering them light and almost unbreakable at the same time. Watch out for the Spring/Summer collection that consists of four new models: ZT19857, ZT19858, ZT19859 and ZT19861.

Here’s looking at the next-generation of eyewear!

Official website:
http://www.charmant.com.hk/index.html
http://www.lineart-charmant.com/en/

Eye-fi: Line Art Charmant releases premium eyewear suitable for all occasions

Charmant Group, a pioneer in the optical industry for over 60 years, has just launched a new collection of premium spectacles range titled ‘Sonata’. Following the highest standards in frame-making technology, the new collection is a perfect blend of style and comfort.

Made from Excellence Titan, the frames are super-light and versatile, making them comfortable to wear and suitable for chic designs.

Add to that the three-dimensional temple design, the hexagonal connecting pieces, the ‘on trend’ colours, and you have eyewear that makes nerdy look cool!

Check out the complete range of Sonata glasses here.

Von Arkel eye wear: Complex technology, simple choice

 

When brothers Christophe and John Kozma – one an optician, another a technologist – came together to create Swiss eye wear brand, Von Arkel, they literally brought on-board the best of both worlds – unique design combined with great technology.

The name itself is homage to Anton Eduard van Arkel, the inventor of one of the strongest metals on the planet, titanium. This very same metal is used in Von Arkel glasses today.

Their flagship models Calibre 8.0 and Calibre 9.0, which were officially launched this week, are both great lookers as well as incredibly strong. The key feature is the one-of-its-kind hinge, that is easy to assemble and completely wear-and-tear-free. Its jewellery finishing also makes it quite glamourous while being 100% functional.

Calibre 9.0 is a particularly special eye gear with just two parts. Without screws, rivets, solderings, etc., it is as seamless as it is sleek.

Meet the designer behind Philippe V, Hong Kong’s most rebellious brand

Philippe Vergez is co-founder of Philippe V, a Hong Kong-based jewellery, eyewear and accessories brand.

With its edgy style and rebellious motifs, the brand embraces ‘anarchist values.’

Items are available for both men and women, and the collection includes skull-shaped rings, rebellious t-shirts and studded sunglasses, to name but a few.

Vergez, originally from France, teamed up with long-time friend Thierry Halbroth to create the brand in Hong Kong.

In their own words: “Philippe V values individuality and encourages it through stylish rock’n’roll and rebellious icons, designed for the 21st century. Similar to a members-only club, the brand aims to unite like-minded individuals by giving them a sense of belonging and letting them express their nonconforming entity through historical iconography – like the skull or the fleur de lys.”

Gafencu met with Vergez at his Hung Hom studio to discuss his work and latest eyewear collection.  

The brand you previously designed for, Jee Vice, was quite popular among celebrities. Is Philippe V experiencing similar success among A-listers?

This brand is pretty new so we are working on product placement in movies, and some celebrities like Amber Heard are already wearing our products. Brad Pitt has just received his order.

In the past, the brand I was designing for, Jee Vice, was very popular in Hollywood. It was the most popular brand at that time so we were featured in a lot of movies, and a lot of stars were wearing our glasses, like Sarah Jessica Parker, Jennifer Lopez, Rihanna, Anne Hathaway, Katherine Heigl, Amber Heard and many more.

We were the only brand of sunglasses that Anna Wintour wore, apart from Chanel. But that was another life, another brand. I’m starting a new story, but we are looking to do something similar to what we did in the past.

Your jewellery and eyewear designs often feature two symbols – the fleur de lys and skulls. What’s the significance of these symbols?

Our logo is the fleur de lys (lily flower), which has been in my family since the 13th century – not because of nobility or royalty or whatever. The story is even nicer than that.

My family came from a small village in the Pyrenees, the mountains between France and Spain, called Aspin en Lavedan. From that plateau you could see if someone was coming, maybe three hours before they physically arrived. So they warned the next valley, and from valley to valley everybody knew that someone was coming.

My last name is Vergez, and there were about 53 families named Vergez in that area, so to differentiate them they attached the name of the closest mountain, valley or river. Since my family was looking towards France, we were called Vergez-France, and since we were surveying the Kingdom of France and the lily was the kingdom’s symbol, that’s why I chose it as the company’s logo.

It’s also an important symbol worldwide because it’s the symbol of the holy trinity. The lily flower is to the Occident what the lotus is to the Orient.

As for the skull, I’ve always liked skulls but I wanted to make it different. The lily is a little different from a normal lis because the three petals are free; normally there’s a ring holding the three petals, but I wanted it to symbolise freedom. With the skull, I wanted it to have a modern twist, so the skull is multi-faceted. Skulls remind us of the past and the people who have left us and the lessons we learnt from them.

What type of client do you market your products towards?

We don’t market based on demographics. It’s more about a sense of belonging – people who like what we do and the values that we promote. We don’t really sell the product. We sell those values. I like to make a design that has a story behind it. I don’t make things just for people to buy. I design to touch people’s hearts.

Where are you from, and what brought you to Hong Kong?

I’m from a small city in the Basque country called Biarritz on the shore of the Atlantic Ocean and at the foot of the Pyrenees mountains. Nowadays, we’re not Spanish, we’re not French – we are Basque. That’s very much a strong identity for us, and it’s part of my heritage. It’s a very nice city with beautiful waves. It’s like a European California, and it’s a surf city.

After the Jee Vice adventure, I lived in the US for some time, then came back to France before moving to Hong Kong to develop the design centre of a French company. I worked shortly after that for a Danish fashion brand and soon decided to launch my own venture together with long-time friend Thierry Halbroth. I worked three years on the development and design, and Thierry supported the efforts and wrote the story and marketing strategy.

We could have based the brand in France but the economy there is pretty dramatic at the moment. The French tax and social system makes it difficult to run a business and launch a brand, It is easier to make things happen in Hong Kong. And the second reason is that I like it here – except in the summer! Too hot and humid.

What are some of the highlights of your newest collection of eyewear and sunglasses?

Apart from the design, the highlights would be the fit and the quality – both the quality of the manufacturing and the quality of the lenses that are developed together with Essilor, which is the number one company in the world in terms of optical quality.

And once again, I don’t design to make a product. I design for people. I want people to feel good, look good and take pride in wearing the product. When they try these sunglasses, they say, ‘Wow, it fits well. It’s light and it’s comfortable.’ That really makes a difference.

For more information on Philippe V, visit www.philippev.com

Text Emily Petsko