Tag: campaign

New Tudor campaign reveals the #BornToDare spirit of the new Black Bay P01

Keeping up with the #BornToDare spirit of luxury Swiss watchmaker Tudor, the recent video released by the watch brand shows professional snowboarder Kjersti Buaas teaching David Beckham to snowboard on the Alps. They both reach the peak of a slope covered in fresh snow. 

In regard to the experience, Beckham, who is the ambassador of the Swiss watch label said, “It’s a great thing to be behind, and try and learn from a world-class athlete. It’s been an incredible experience and I want to do more. What do we do next? I don’t know. It’s like we say, born to dare.” 

While they both enjoy their snowboarding session, the former football player is seen sporting the Black Bay P01. This watch promises high performance with silicon balance-spring and a 70-hour power reserve. The four-time Olympian is seen wearing the Black Bay with burgundy bezel and a matching fabric strap. This watch with a vintage design highlights the efforts put into creating and perfecting the ideal watch for divers over more than six decades.

#BornToDare

Tudor’s slogan #BornToDare emphasises on the brand’s legacy of manufacturing watches that can withstand extreme conditions to suit individuals who enjoy taking part in adventures. In a video produced earlier this year by the haute horology house, Beckham can be seen free-diving underwater.

#BornToDare

Rémy Martin launches new campaign to team up for excellence

The world’s leading cognac brand, Rémy Martin, pays a rich homage to its heritage through a recently-launched new global communication campaign “Team Up For Excellence”.

Rémy Martin

This quest for excellence has been at the core of Rémy Martin since 1724 and over the passing centuries this urge to strive for brilliance has only heightened further. The new campaign encapsulates that very essence of the brand through two films conceived by the Fred & Farid Paris agency and directed by Brazilian director Vellas.

Rémy Martin

The first film dedicated to Rémy Martin’s expertise shows masters of the Rémy Martin Estate together for the first time – Baptiste Loiseau (Cellar Master), Laura Mornet (Viticulture Consulting Manager), Julien Georget (Estates Manager) and Michael Meunier (Cooperage Manager). The film delivers a sensory experience through an ingeniously choreographed sequence linking the stages of cognac making.

Rémy Martin

The second film entitled Start-up is more contemporary in appeal, rooted firmly in the vibrant world of young, pioneering companies. It celebrates synergy, collaboration and the all-powerful force of creativity.