New Japanese power duo: Super Mario teams up with Shu Uemura

Beauty geeks, get ready to embark on a beauty adventure this winter with the release of Super Mario-inspired makeup by Shu Uemura.

The legendary Japanese video game has collaborated with Shu Uemura to create makeup inspired by the popular video game character.

Along with their popular invincible superstar premium eyelash curler, other items in the lineup will include fresh cushion blush, stage performer eye prime, dual stamp-me liner, brow comb and ultime8 sublime beauty cleansing oil.

In an interview with WWD, Kakuyasu Uchiide, the brand’s artistic director says both brands are a representation of Japanese pop culture.

“This time we got inspiration from culture,” Uchiide says. “Super Mario Bros is one cultural aspect that is representative of Japan. It’s also really, really popular overseas. I looked at something behind the Super Mario Bros game and I tried to find something in common between the video game and beauty.”

The makeup collection will be released this holiday season.

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