Since 2014, Kiehl’s, the American cosmetics brand, has been organising public charity events to promote green living. Following on from its “Nature and the City” campaign in 2015, Kiehl’s recently set up a wooden playground and invited members of the public to make wooden house number plates in Hong Kong.
Kiehl’s “Nature’s Playground” was set up at the Ocean Terminal Forecourt at Harbour City, Tsim Sha Tsui and was made out of scrap wood. Visitors to the playground enjoyed Nature’s Jigsaw, Mr. Bones’ Slide, City’s Silhouette, Calendula Swing, Apple Seesaw, Natural Percussion Tunnel and Nature’s Path.
Some of the attractions in the playground will be converted into wooden objects and donated to charitable organisations. Also, for every completed wooden plate, Kiehl’s will donate HK$20 to the End Child Sexual Abuse Foundation (ECSAF), with a view to raising HK$1 million. ECSAF, a non-government charitable organisation, was founded in November 1998 by Siao Fong Fong, an award-winning actress and qualified child psychologist/therapist.
A number of celebrities visited the playground to support Kiehl’s campaign, including Joyce Cheng, Helena Pong, Josephine Chiu and Vinci Wong.