Elevate your eyebrow game with these innovative products

Brow article main image l

Many people overlook the humble brow in favour of more dramatic makeup updates like a bold lipstick or daring new eye shadow. A carefully sculpted brow, though, can instantly update your look and help define the eye area.

In 2016 the brow took on a bold look, with the likes of Prada showcasing heavily accentuated power brows. Not to be outdone, 2017 is set to keep the trend alive, with several companies offering exclusive and updated products for the perfect look.

We’ve rounded up some of the best.

Make Up For Ever Brow Trio

Make Up Forever

Launched in March 2017, Make Up For Ever’s new trio of beautiful brow products are designed to help you achieve the perfect brow look. Comprising of a brow liner (for a bold look), a brow gel (for a sculpted look) and a brow pencil (for a structured look) each is available in five different shades.


A.C. Brows Are It

Mac Brow

For a clearly defined brow that doesn’t need topping up, M.A.C.’s Brows Are It range includes a collection of pencils in a range of shades. Easy to apply and great for novices, the pencil also feature a soft comb brush to even out blow-away hairs.


Laura Mercier Powder Brow Duo


For a subtler look Laura Mercier’s Powder Brow Duo is perfect if you want to plump up your brows without going overboard with definition or sculpting. The two palette compact allows you to blend and create the perfect shade and it can also be applied both wet and dry.


Benefit Brow Zings Kit


For the ultimate in long-lasting wear Benefit’s Brow Zings Kit is the perfect palette for longevity. Described by the brand as a ‘total taming and shaping kit for brows’ the set comes in six different shades and features both powder and wax plus a mini set of tweezers for those pesky strays.


Shu Uemura Hard Pencil

Shu Uemura

For a bold look She Uemura’s tried and tested Hard Pencil (which has been sold in various iterations for 25 years) is hard to beat. Coming in five shades, the pencil is virtually smudge proof, extremely long-lasting and creates a smart, defined look.


Text: Siobhan Brewood-Wyatt

Main photo credit: Make Up For Ever

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