Chanel’s new fragrance pays tribute to its founder with celebratory sensorium


Chanel recently hosted a private event at The Annex in Hong Kong to unveil its new fragrance named after its iconic founder, Gabrielle Chanel.

Created by perfumer Olivier Polge, the fragrance is the latest in the list of tributes that Chanel has paid to its creator Coco Chanel throughout the year, starting with the ‘Coco before Chanel’ high jewellery collection and the Gabrielle bag earlier in 2017.

Using multi-faceted mirrors and walls decorated with Coco Chanel’s celebrated quotes as well as scented niches designed for taking in the aromatic ingredients of the perfume, the private space provided a way to experience the perfume using all the senses beyond just scent alone.

As is usual with any Chanel party, a lot of celebrities turned up to show their support for the brand. Some well-known faces included Joey Yung, Hins Cheung, Tracy Chu, Elva Ni, Anjaylia Chan, Angela Yuen, Zelia Zhong and Evelyn Choi.