Turbo Charged: Dynamism is a family trait for young entrepreneur Ethan Ung, builder of an innovative branded-merchandise empire

Ethan Ung, Managing Director of BrandCharger, is a dynamic and visionary leader who has helped propel his family business to new heights on the global stage. Born and raised in the Netherlands, his journey has been one of cultural duality, entrepreneurial spirit and relentless drive. Dressed in a smart, crisp blue suit and looking every inch like the fashion model he was once, the six-foot millennial entrepreneur reflects on the influences that shaped his career path, and the guiding principles that have led BrandCharger to become a renowned global player in high-end corporate gifting.

“I grew up in Maassluis, a city with 36,000 inhabitants close to the sea and Rotterdam,” he shares. “It was a stress-free time where kids can be kids, and we were in an East-meets-West environment. I spent most of my time in Catholic schools, but at home and with family, we would speak Cantonese and learn about Cantonese culture.”

Ung’s family background, with a mix of Western and Eastern cultures, instilled in him a deep appreciation for diversity and a global mindset – traits that would prove invaluable in his entrepreneurial journey. “Initially I thought I would be working for a corporation, but it grew on me seeing most of my family being entrepreneurs,” he explains.

His admiration of successful business leaders and his own import and distribution experiences further ignited his entrepreneurial spark. “As a Business Administration student, I read about Li Ka-shing, and how he started his career in the manufacturing of plastic flowers and built that into an international business conglomerate,” he says. “And when I was young, my mom would tell me and show newspaper articles about my uncle who built a big business by importing yachts and Lamborghinis into Hong Kong early on.”

Brotherly Bond

Embracing their entrepreneurial legacy, Ethan and his elder brother James ventured into the global branded merchandise industry, founding BrandCharger in the Netherlands in 2011. Taking the helm as Chief Commercial Officer and CEO respectively, they decided almost immediately to relocate the company headquarters to Hong Kong, the gateway to international trade. The duo’s remarkable success can be attributed to their unwavering commitment to building long-term relationships – often with other multi-generation family businesses – fostering a talented and motivated team, and crafting innovative, sustainable and unique products.

“It makes your life less hard on a personal and business level,” says Ung about the importance of family in his life. “Wherever we travel and have meetings at the family businesses we collaborate with, we are treated with a warm and welcoming feeling. On a personal level, my parents love me dearly, and they have always supported and encouraged me to venture and move back to Hong Kong. My brother is my business partner, mentor, sparring partner but also my best friend.”

Charge of the Light-up Brigade

The pivotal moment in the Ungs’ journey to the top was recognising an opportunity to create a unique product – a light-up logo USB car charger. “At that time my brother was working in his ad agency on merchandise for Valvoline [a car lubricant brand] and they were looking for 300,000 items. We came up with the idea of a light-up logo USB car charger and prepared 10 moulds to produce on time at our first factory in Jiangmen [in Guangdong].

“The campaign was a big success, and after it was over we still had the moulds, so we asked our client for permission to sell the charger to other customers. We quickly won the Promotional Product of the Year award at the 2011 Dutch PromZ exhibition and the rest is history.”

BrandCharger has remained committed to creating products that are not only innovative but also sustainable. “Today, 80% of our products are made in a sustainable way,” he says. “That means, for instance, that all our bags are from recycled rPET yarns [polyester made from plastic bottles] whereby our entire value chain is audited. The same goes for our drinkware – we have recently invested in a production line with bulk purchasing of recycled 304 stainless steel. We like to grow and expand but in a sustainable way.”

While the Covid-19 pandemic presented significant challenges, the Ungs weathered the storm thanks to their strong foundations. “I always tell my brother that when Covid happened, we were in a position of triple-digit growth annually from 2017-2019, and hence we had a buffer to deal with bad times. I think it would have been very different if we were just a startup at that time. The biggest lesson of Covid is that the world is resilient, and we always find ways to come back.”

Dutch Drive

Ung’s global mindset and cultural fluency have been instrumental in BrandCharger’s rise, and he believes these attributes are crucial for entrepreneurs looking to expand their reach. “The Netherlands has a rich history and was once a global power in trade through the Dutch East India Company,” he explains. “You could say trade is in the blood of Dutch people; they grow up with the mindset of ‘exploring’.”

“Growing up in the Netherlands, it was a melting pot of different cultures. I got exposed to a lot of different cultures. So it definitely gives you an open mind and helps in doing business.”

Toys for Boys

Beyond his professional accomplishments, Ung has a diverse range of interests and hobbies that keep him grounded and inspired. “I find motorbikes are a nice way to escape,” he notes. “Though I do not recommend this dangerous hobby, you need to pay so much attention to the speed, road and traffic when riding a motorbike that it clears your mind and you can recharge for your next opportunity at work.”

Having grown up by the water (The North Sea), he also favours motor boats: “We have a small motor boat to enjoy swimming and all the beautiful archipelagos, islands and beaches in Hong Kong.” And like many of the new-gen high achievers, he collects watches: “Watches were not always a hobby, but today they are. I love mechanical items and several watches represent milestones in my business career or life.”

Friends and Benefits

As BrandCharger continues to evolve and expand its global footprint, Ung remains focused on strengthening relationships with partners worldwide. “We have been doing business with a large number of our clients for 10 years and, in essence, have become close friends. We want to expand on that feeling of ‘let’s do this together and grow together’.”

His advice for aspiring entrepreneurs is simple yet profound: “Just start something, anything; you may fail but learn significant lessons during the process. Find a good mentor to guide you and hire people who are better than you and complement your skills.”

With his unwavering commitment to innovation, sustainability and global collaboration, Ethan Ung has helped to position BrandCharger as a trailblazer in the branded merchandise industry. As the brothers steer their company to new heights, their story serves as an inspiration for budding entrepreneurs around the world.

Interview, Text and Art Direction by: Joseff Musa Photographer: Jack Law Videographer: Jack Fontanilla

Carna Lore: Beef brilliance and reverence shine equally at Carna by Dario Cecchini, the famed butcher of Tuscany

Nose-to-tail dining could hardly be more sophisticated than at Carna by Dario Cecchini in Mondrian Hong Kong, where the Tuscan master butcher – lauded as the world’s greatest – has joined forces with fast-rising chef Daniele Milliani in a renaissance-style sanctuary conceived by renowned interior designer Joyce Wang. Astounding views of Hong Kong’s harbour and skyline from the 39th floor of the hotel located in the heart of buzzing Tsim Sha Tsui adds to the sense of occasion.

Carna by Dario Cecchini is poised to become Hong Kong’s hot table nonpareil; it is the first Carna in Asia, joining sister restaurants in Dubai and the Bahamas. The name signals a feast of meat, and during an exclusive chef’s table tasting experience, culinary theatre is duly conjured from a variety of premium beef cuts and the butchery tradition of using every single scrap to great effect.

“The meats served at Carna are sourced from carefully selected farms and purveyors known for their commitment to quality and sustainability,” explains Senior Sous Chef Billy Yau. “We work closely with these suppliers to ensure the animals are raised using ethical and humane practices.”

Most of the beef undergoes an extensive dry-ageing process in Carna’s specialised temperature and humidity-controlled ageing room. This process takes between 45 and 60 days, during which time the enzymes in the meat naturally break down the connective tissues, concentrating the flavours and tenderising the texture to create the signature deep, rich taste and melt-in-your-mouth quality of Carna’s meats.

The chef’s table experience is an exceptional opportunity to witness culinary mastery firsthand. One highlight is the tableside preparation of a sublime beef tartare, where the chef expertly hand-chops the lean, flavourful meat and combines it with a simple yet impactful marinade of garlic, paprika, lemon, chilli, Chianti salt and olive oil. The result is a pure and explosive taste that coats the palate with a deep, salty, meaty savour and a subtle kick of heat.

“Carna is a butcher’s project, shifting away from the classic steakhouse concept toward the idea of a ‘whole-cow house’,” says Chef Yau. “The spirit here is to make the animal’s sacrifice more respectful and sustainable by embracing the idea that there is no ‘best cut’ – rather, every part of the animal, if prepared with care and expertise, can be equally delicious.”

To bring this philosophy to life, the menu offers an extensive selection of 18 different beef cuts, from classic options like tongue and beef shank to more unique and lesser-known cuts like the Etruscan (from the cow’s forequarter) and the tail. Each is treated with the utmost attention, showcasing how every element of the animal can shine when handled with the proper techniques and reverence.

This holistic approach not only elevates the dining experience but also reflects Carna’s commitment to sustainability. By embracing the entire cow, the restaurant aims to make the most of each animal and minimise waste, ensuring a more responsible and environmentally-conscious approach to sourcing and serving premium beef.

Alternatives to all this meat can be found in ‘The Garden’ section of the menu, as well as seafood mains like Italian sea bass with capers, garlic, Taggiasche olives and anchovies and tagliolini with calamari spillo, mussel, potato foam and roasted bell pepper coulis.

To complement the premium beef-focused menu, Carna offers an impressive selection of wines, with a focus on the top Tuscan pour of Chianti Classico, including Fontodi Chianti Classico and Molino di Grace Chianti Classico from Panzan, Cecchini’s hilltop hometown.

Just as the ‘whole-cow house’ philosophy ensures no part of the animal goes to waste, leftover ingredients from cooking are repurposed to craft specialty cocktails in a further celebration of sustainability. With its reverence for the animal, commitment to sustainability and culinary excellence, Carna by Dario Cecchini is poised to become a must-visit destination for foodies and a new benchmark for sophisticated nose-to-tail dining in Asia.

Carna by Dario Cecchini, 39/F, Mondrian Hong Kong, 8A Hart Avenue, Tsim Sha Tsui, Kowloon, Hong Kong

Photos: Carna by Dario Cecchini Video: Jack Fontanilla

Healer at Heart: The remarkable transformation of Reverend Noreen Siu Richards from party-goer to passionate preacher

Noreen Siu Richards steps out of her airy apartment in Tai Tam Reservoir Road, a short drive from steep, sun-scorched trails filled with hikers, to offer thirst-quenchers to our production team. A 2 pm interview and shoot in the blazing Hong Kong heat is a difficult place to be glamorous, but she accepts the challenge. Back indoors, her powder is set, her cheekbones are lifted and her eyeliner is definitely not creasing as she power walks down the hall.

“Let me show you this red Valentino. Beautiful, isn’t it? This isn’t from the latest collection, but I’d still wear it,” she shares excitedly as she frolics among the rack of designer clothes. Her inexhaustible effervescence in full flow, she then turns to a very different line-up of personal treasures: “And right here is my library – a collection of my thesis and inspirational books. The bible if you may.”

This is a relatively new terrain for her. In a remarkable transformation, Siu Richards has traded in her former life of fashion and frivolity for a calling to help the sick and impoverished through her Hong Kong-based ministry, New Wine Ministries. The second daughter of the late philanthropist tycoon Siu Ming and Julie Siu, who still heads the Women’s Welfare Club (Western District), was once a fixture on the social circuit, spending her evenings at glitzy balls and her afternoons lunching with the city’s elite. But a profound spiritual awakening while she and her architect husband, David Richards, were living in Monaco in the 1990s set her on a disparate path.

After settling in London, she discovered Kensington Temple London City Church in 2002, which later in 2008 inspired her to pursue a master’s degree in Christian Ministry at the Ecclesia Theological Seminary in Tuen Mun. Though she describes it as the “hardest thing she has ever done”, the five-year degree course was completed in an impressive three years, igniting her passion to establish New Wine Ministries Hong Kong in 2011. ‘Reverend Noreen’, as she is now known, works with cancer patients and asylum seekers and refugees, promoting inner healing and community fellowship.

“It’s a complete 180 from my former life,” she admits. “This is the last profession I would expect myself to be in, but I’ve never been more fulfilled. Applying my ‘passion for compassion’ to helping those in physical and mental anguish is my true calling.”

From Fashion to Passion

Siu Richards is a woman of many talents and passions. After earning her MBA in Business Finance and Accounting from the University of British Columbia, she embarked on a career in banking. However, her teenage dream was to become a high-fashion boutique owner, which she went on to fulfil.

“As a teenager, I took a special interest in fashion, and in my career-goal essay at pre-university level, I wrote that I would like to become a high-fashion boutique owner in womenswear and travel to high-fashion centres in Italy and France,” she says with a smile.

True to her word, she would open two maternity-fashion boutiques in Hong Kong called Lady Madonna, then the Primadonna women’s high-fashion boutiques, as well as a franchised boutique, Alma, in the mid-1980s. Years later, witnessing the physical and emotional pain of her brother, who died of cancer, gave her pause to rethink her career and life choices. “My brother’s battle with cancer in itself was enough to motivate me to help others,” she stresses.

Forgiveness and Faith

Her name has now become synonymous with compassion, resilience and an unwavering commitment to helping those in need. She is a firm believer in the power of inner healing – the healing of damaged emotions or memories through unlocking the hurt in the innermost part of our lives and forgiving ourselves and those who have wounded us. She recounts the story of one man with diabetes who went from being in constant pain, requiring four insulin injections per day and losing his sight, to experiencing significantly less pain and needing far less medication after undergoing inner-healing sessions.

The process of forgiveness has been instrumental in her own life and the lives of those she serves. “The strategy is to try to repeat the forgiveness process as many times as needed in order to get rid of our negative emotions,” she explains. “The perpetrators could be those close to us, so the situation will recur, and we need to be able to aggregate our pain and escalate our emotions once again.”

She continues: “The Bible says, ‘Do not let the sun go down while you are still angry’. We are encouraged to forgive as many times and as soon as possible, even daily.” During challenging times, she encourages individuals to stay focused on positive emotions, seek God’s guidance and stay humble by reading God’s word and remaining obedient.

Forgiveness can be a truly transformative power. One woman with cancer whom she helped had long struggled with extreme anger and bitterness towards her husband and mother-in-law. “She would hold on to her grudges, and her emotions were inflamed with anger, hatred and bitterness. She didn’t want any way out, thinking she was avenging the person who had hurt her,” she recalls.

After several sessions, Reverend Noreen was able to guide the woman through the forgiveness process. “She came back the next week looking like a different person. Her face was clearer, and she had a bit of a glow. She had better relationships with her family, friends and colleauges. After a few more sessions, her life was transforming greatly. I worked with her until she was healed and restored. She was converted and came back often for fellowship gatherings. What a miracle in her life!”

Guidance and Freewill

Yet, Siu Richards is aware that her preachings and the Bible are not the sole answers to every problem, especially when addressing mental health issues. “Of course, one has to know that whatever comes from the Bible and from my mouth are mere guidance to a happy life. We all still have our free will. We should always make use of it to do what is right, and we still have to consult with medical experts.”

She remains optimistic about the future, with plans to reach out to more people through social media and expand the scope of her ministry’s work. Her dedication to her religious beliefs is matched only by her commitment to her family. As a wife and mother, she has learned to balance her responsibilities with grace and efficiency. “I value every God-given moment of time to be productive, even time to relax and rest,” she says. “I thank the Lord for giving me energy and strength.”

Ending with an utterance of “God Bless!” as we wrap up, her close and intense way of speaking takes our conversation beyond mere Q&A to the level of intimacy required for sharing relationship stories. Her ability to make a friend of you in a few hours – four hours in the case of our shoot – is legendary. It’s hard not to surrender to her gravitational pull, and her story is a shining example of how one person can make a profound difference in the world.

Ultimately, Reverend Noreen Siu Richards has wholeheartedly embraced her new role as a shepherd for the sick and downtrodden – and it’s as clear as this brilliant summer’s day that she wouldn’t have it any other way.

Future Perfect: The Project Futurus’ youthful Queenie Man is redefining how society supports its older citizens and its ageing population

In a brightly lit Tsuen Wan studio, office and showroom, a short trip northwest from the bustling heart of Hong Kong, Queenie Man is on a mission to transform the way the world perceives ageing. With her infectious energy and unwavering determination, the visionary founder and CEO of The Project Futurus is shattering stereotypes and rewriting the narrative around what it means to grow old.

Bright-eyed and short-haired, the busy millennial has already carved out an impressive career, blending her expertise in branding and marketing with her passion for revolutionising the elderly services industry. After nearly a decade as a global brand strategist for Fortune 500 companies, she made the bold move, in 2017, to join the eldercare sector, driven by a desire to make a tangible difference in the lives of older adults. The Project Futurus, her innovative social enterprise, was born in 2019.

“I decided it needed a bit of magic and storytelling because no one can avoid ageing, but you can talk about it in a way that people connect with,” explains Man, her face aglow with enthusiasm. “I started thinking about how to make ageing not only sexy but relevant.”

And that is precisely what she has done. The Project Futurus tackles ageism head-on, rebranding the experience of growing older and empowering seniors to embrace their golden years with dignity and purpose.

“We hope to be able to give back in ways that are not only addressing the real needs of our community but also are meaningful,” she stresses. “We want to connect corporations to impact initiatives that speak to their core values and strengths, and yield a positive impact on those we care about in the community. Above all, these innovations should create a positive outlook on ageing for all of us in ways that resonate and relate to each of us.”

In tandem with The Project Futurus, she is Managing Director of Forward Living, a residential care home for the elderly in Tuen Mun, and elderly-care-services provider Culture Homes, as well as being a Member of the Hong Kong government advisory body the Elderly Commission and on the board of AIDs Concern. She earned her degree in business administration, with a focus on marketing and information systems, at the University of Washington, and is currently seeking a master’s in dementia studies from the University of Stirling.

“If I could own a superhuman ability, I hope I can stretch the dimension of ‘time’ so that I can have more time to work on impact initiatives. There are so many impact projects I would like to get started, but I am always running out of time. Time is never enough!”

Caring career path

When young Queenie was in her final year of secondary school, her grandmother fainted when her pacemaker stopped working in the middle of the night. An ambulance was called and the pacemaker was replaced just in time. This harrowing incident was a pivotal moment that would shape the teenager’s future and inspire her eventual career path.

“My grandmother always enjoyed cooking and was very picky about her food. She loved eating the tail of a steamed fish because it was the best part. She used to make mouth-watering pork stews with preserved vegetables. She would make me coconut sugar pancakes as an after-school snack. Good times!” she recalls fondly. “Having experienced caring for my grandmother, particularly in the last stage of her life, I felt a strong calling to join the elderly-care industry to change the narrative on ageing.”

Her childhood experiences, from the treasured meals shared with her grandmother to the frightening ambulance emergency, had a profound impact, setting her on a path to make a difference in the lives of the elderly. In more ways than she could have imagined, she is honouring her grandmother’s memory and ensuring that all elderly residents can enjoy the dignity, choice and joy that her beloved grandmother experienced in her later years.

Future value

The Project Futurus operates across three key pillars. “First we enhance elder’s wellbeing through meaningful community engagements,” says Man. “Then, there is dignified dining solutions for those with swallowing difficulties. The last area is to raise awareness on ageing and promote social inclusion through community service.”

One of the enterprise’s most captivating initiatives is the Sensory Restaurant on Wheels, which brings the joy of dim-sum dining to seniors in care homes and community centres. The project revolves around a nostalgic atmosphere, complete with vintage items and soothing sounds of classic Cantonese tunes that transport participants to a bygone era. “My colleagues and I recreate a nostalgic look and feel by purchasing old props and playing old songs so the [residents], many of whom have dementia, feel like they’re in a restaurant,” she explains.

The catchy-titled Captain Softmeal programme, which Man has since brought to Singapore, is another essential for improving the quality of elderly life. “I created Captain Softmeal because there were little information about dysphagia, or swallowing difficulties, a cause of elderly malnutrition. Why are we giving patients [in hospitals or residents in care homes] purée or porridge when we have many ways to make texture-modified foods that are appealing and nutritious?”

Through Nordic-inspired senior community Forward Living and The Living Gallery, an ageing-in-place concept store under the auspices of Culture Homes, she further widens the reach of her passion for rebranding age. Additionally, having been appointed to the Elderly Commission last year, Man provides vital input on the formulation of comprehensive policies to support the city’s ageing population.

Age is just a number

“When we talk about ageing in Hong Kong, we have to consider policy, mindset, society and career,” she says. “I’ve faced ageism too. I always hear, ‘You’re too young to be managing an elderly home. Do you know what you’re doing?’ I don’t think age matters. What matters is your vision, your commitment, the purpose of the work you do.”

Man’s unwavering commitment to championing the cause of the elderly is rooted in her own personal experiences and the changing landscape of ageing. “This year marks the fifth year of The Project Futurus. As I step into my late 30s, the work I do, the amazing people I meet and the smiles I see on elders’ faces give me this sense of renewed purpose,” she shares. “The idea of being able to leverage my creativity to impact-making is the reason I wake up every day. We create our own opportunities, and everything is possible as long as we believe in it.”

As she continues to push the boundaries of what’s possible in the realm of elderly care, her inspiring story serves as a testament to the power of vision, innovation and a relentless drive to make a difference. Through her work, she is not only rebranding age but also redefining the way society perceives and supports its older citizens, paving the way for a future where ageing is celebrated, not feared.

Interview, Text and Art Direction by: Joseff Musa Photographer: Jack Law Videographer: Jack Fontanilla

Cabinet Of Curiosities: The Regent’s Qura Bar is a sensory odyssey blending rare spirits, French plates and mesmerising views

Qura Bar, which opened at the Regent Hong Kong Hotel earlier this year, has the power to win anyone over, even if they are stone-cold unromantic types. First of all, it is located in one of the city’s most iconic buildings which offers framed views of dazzling Victoria Harbour; inside a sumptuous construction is packed with vintage elements, wall-to-wall murals and opulently cosy booths. It becomes packed during peak hours, given the buzz and repute it has already garnered, yet offers solitude to anyone who steps within.

Second, Chef Rajiv Chowdhoory, is simply a culinary genius. “Much like ‘The Curator’ who has inspired the creation of Qura Bar, I too am a ‘curator’ of all things culinary,” says Chowdhoory. “I create a range of elegant and flavourful dishes which pair beautifully with our curated selection of rare spirits and exquisite wines to reflect the spirit of global culinary exploration. The cuisine is ‘approachable gastronomy’ with influences from French cuisine.”

Every food lover worth their salt will have heard whispers of Qura’s outstanding French-inspired small plates, beautifully conceived cocktails and toe-tappingly vibey atmosphere. Everything is designed for sharing, a format handy for keeping the conversation flowing.

To start, Niçoise salad, pâté en croûte and baby lamb shoulder ‘Aveyron’ are placed on our table. The Bites menu features lamb kofta kebab, inspired by the freshest seasonal ingredients, spices and flavours from around the world. In addition, elevated comfort food like lobster linguini and black truffle porcini risotto, along with reinvented classics such as beef tartar, are sure to both impress and indulge any cravings.

The ‘Catch of the Day’ – think sole meunière or seared sea bass Grenobloise – is sourced from various international waters. Pan-seared foie gras and marinated bell peppers, as well as varieties of oysters and caviar, are all designed to pair beautifully with precious pours from the beverage menu.

Browsing the vast list reveals an impressive selection of Rare & Vintage Spirits that have been carefully chosen from around the world. Uniting Nations #3 The Essence of Karuizawa, a unique 40-year-old fusion of Japanese and Scottish whisky traditions, and the historic Ferrand Distilled Before 1914, providing a taste of pre-First World War Cognac craft, are noteworthy highlights. In addition to these gems, The Character of Islay Whisky Company’s Fiona Macleod 33-year-old is a masterpiece, a monument to the mystery of the Scottish island with its deep, peat-smoked flavour.

Jose Arechabala Ron Blanco Arecha Extra white rum, a rare collector’s item from the 1960s, embodies the golden era of Cuban rum-making. Rum from Barbados has a long history, which is encapsulated in the 16-year-old single-blended Foursquare Shibboleth. Finally, Collector Gin #001, a collaboration with Hong Kong’s N.I.P Gin, is a testament to global exploration. These rare spirits are not just beverages but stories captured in bottles, brought from the farthest corners of the world to the heart of Hong Kong.

“Everything has to come with a little bit of soul, a little bit of history, and it truly is what we want to share – not just the quality of the product, but the story that comes with it,” says Xavier Schaeffer, Qura’s Director of Operations.

Bar Manager Gennaro Pucci creates a cocktail experience that reflects the search for rare and vintage spirits. He says: “All drinks, whether traditional or inventive, narrate a tale of world exploration.”

Once recovered from an alcoholic kick, take in Qura’s sensual dark yet playful Art-Deco surroundings, designed by Bar Studio. Each area of the interlinked drawing room, bar, dining lounge and cigar room is adorned with bursts of colour, texture and intriguing objets d’art – from a whimsical emerald-green parrot lamp to quirky table lamps with monkeys holding parasols and gilded monkey pirate sconces. Large vintage photos from the days of the original Regent hotel recall the rich heritage of this exclusive venue. Qura Bar is one of the most atmospheric arrivals to have graced Hong Kong in a long time.

Photos: Qura Bar Video: Jack Fontanilla

Design Providence: The extravagant designs of enduring couturier Barney Cheng create extraordinary pleasure

In the collective mind of Hong Kong’s elite circle, Barney Cheng has been unopposed as their go-to couturier for three decades. But the prestige that comes with his title doesn’t interest him; he would rather be a Renaissance man. Not that he would describe himself that way. For the 56-year-old fashion and jewellery designer, arriving for our shoot in a soft blue suit jacket, trousers, polo shirt and white sneakers, it is not about gravitas or self-promotion; it will always be about artistry, a heartfelt respect for the craft and an unrelenting grind mindset instilled at an early age.

“I would like to think I’m affable. Or am I even close to being such? Ask my staff here … let them answer that!” laughs Cheng. “But seriously, I am not such an egomaniac that I need everyone to know who is wearing a Barney Cheng creation. I couldn’t care less if I get credited for dressing people, but when a client gets complimented that they are looking fabulous, then I’ve done my job because my job is to make them feel empowered and good about themselves – to make them love who they are.”

He has achieved this time and again over a colourful career kickstarted by a 1993 Young Designers’ Award win that gave him the confidence to start his own atelier. Ground-breaking feats followed thick and fast: the 2001 parade of his collection in Beijing’s Forbidden City; dressing Asia’s first Bond Girl, Michelle Yeoh, for the Oscars; staging a mammoth 80-outfit show at the HSBC headquarters in 2003; and designing costumes for an arts performance in the Japan Pavilion at the 2010 World Expo in Shanghai.

Being named on the first Forbes’ list of the most influential Chinese in global fashion reminded him that even though he spends long days hidden away in his Wyndham Street studio creating bespoke couture for VVIP clients, the outside world is not ignorant of the beautiful pieces he creates.

“I would have to kill you if I share particular stories of what it was like designing for these prominent figures,” he says, with a straight face before bursting into laughter, a frequent and endearing habit. “I’ve just been extremely blessed to be given so many opportunities to showcase my particular style and to try my hand at so many different things. I truly love what creativity has given me, enriching my life so very much.”

Creator of Dreams

Cheng was born into a large, wealthy Hong Kong clan who called Kadoorie Avenue home. The family are Christian, though it wasn’t until later in life that their flamboyant son found faith himself. As a youngster, his haute-couture dream was paved with global learning. He earned a BA in Fine Arts at the University of Waterloo in Canada, took Textile and Design at the Royal College of Art in London, and studied Fashion Illustration and History of European Costume at the Parson’s School of Design in Paris. It’s a mouthful. But that’s Barney Cheng to a tee. A learner at heart, a lover of niches and a follower of curiosities.

“We create and fulfil dreams,” he says of his craft. “So, when people come to us and say, I want to be a princess for a day, or I want to be the belle of the ball, we do our best to fulfil their wishes. And when we do, they come back time and time again because they know that we’re dependable dream-makers. Time as they say, and these testimonials are the ultimate truth-tellers.”

His atelier, home to antique furniture, paintings, wine, and a treasure trove of jewellery and garments, can be seen as a timeless reflection of his body of work, a chronicling of his aesthetic that, he believes, hasn’t changed drastically.

“I have witnessed the power of fashion first hand, believe me. When I was young, my mom and my aunties would gather and gossip about the most mundane things, like whose child is getting fat and whose child is smarter,” he recalls. “But when her cheongsam sifu would turn up at our house to show them the latest silks and laces, she would be very excited, like a little girl in a candy store. It always instantly changed her mood.” Smiling, he adds a cheekily affectionate acknowledgement: “Hi Mom!”

Eternal Style

Cheng observes how the clothes he made then are clothes he would still make now. The ruffled and draped elements he would weave into creations from the noughties figure seamlessly into his pieces at present. The designer’s resonance with past work is guided by a proclivity towards the grandeur of bygone eras. His work is informed by research, and he often finds himself circling back to historical silhouettes and architecture.

“I just love it when clients I haven’t seen for a while send me photos of them in a dress I previously designed for them and ask me to guess when I created it. Oftentimes the piece would be a decade old, if not more, and yet still as elegant and stylish as the first time they wore it. This isn’t fashion, this is Style with a capital S, and that is eternal,” he expounds with just the right amount of sass.

He has long understood the value of investing in the best fabrications. Clearly, the more luxurious the material, the longer it will last. Which again ties to slow fashion, to sustainability.

“I love unusual details, a misplaced seam, a skewed zipper, an extra drape where there shouldn’t be one. These perfect imperfections make my day and it’s a joy for the customer to see how a little something can add so much more to the design,” he shares.

Extraordinary Grace

Starting a fashion label is only half the battle. Staying in the business for 30 years and earning your peers’ and clients’ respect are crucial components of a successful designer. “I have no idea how a successful brand should be run, but having decades-long relationships with my clients must be a sign of a successful relationship, if not a business,” he notes.

Cheng’s persona and very visage have transcended the insular world of fashion and become culturally synonymous with glamour and luxury. He still delivers heroic doses of all his most recognisable personality traits: the impeccable old-world manners, the showy quirks realness, the devastating charm, and the outrageous provocations, with “Excuse my French!” utterances sprinkled through our conversation.

But over the course of the shoot, he also reveals a new sensitivity – aside from having fun posing for the camera, he shares his modest plans for the next phase of his life. “My wish for the years to come? It’s as simple as to live a grateful life and to have a contagious, positive superhuman-like ability!”

As the fashion world continues to evolve, one thing remains constant: the enduring legacy of Barney Cheng. Together with his team of skilled artisans, he continues to push the boundaries of what is possible in the world of fashion, creating garments that are not just visually stunning, but make the wearer feel truly extraordinary. Now that’s divine!

Interview, Text & Art Direction: Joseff Musa Photographer: Jack Law Videographer: Jack Fontanilla

Orto Parisi: Discover a unique range of scents

Talented and outspoken Italian scent maker Alessandro Gualtieri, otherwise known as The Nose, reveals the fascinating intricacies of his creative process and why he finds great pleasure in repulsive smells.

Lyraa’s Lyrics: In tune with the reality of the present and the culture of the past, Lyraa Ng takes life with grace and composure

It’s easy to get someone’s sense of self and aspirations through comprehending the people they look up to. Finding an influential figure who is relatable can be empowering and inspire the fulfilment of even greater dreams. In the case of toy company honcho Lyraa Ng – as it is for many – her biggest influences were those she held closest: her parents. They had their own photo studio back in the day, and as the daughter recalls fondly, they were good at everything they set their mind to, from providing for the family to building and growing a business.

“This is all quite nostalgic to me,” she shares, with a trace of a tear in her eye. “My father always used to make me pose for the camera. Ahh! Good times. My parents still live in me.”

But don’t mistake yearning desire as a reason to resort to imitation, the canny businesswoman cautions. While she plainly reveres her parents, Ng says every person’s uniqueness comes from their ability to adapt instead of following someone’s life pattern – to take the good deeds and traits of these aspirations and bring them a notch higher or deeper.

“Greatness is relative,” she explains further. “It is relative to the times, circumstance, beholder. In fact, and to be completely honest, I don’t think I dare to consider myself a successful businesswoman or one of Hong Kong’s notable figures. There’s always more to life and achieving one’s peak career-wise. It’s hard to assume that this is it, we made it. So, for me, I take life one day at a time and I keep on improving, both professionally and personally.”

Tale as Old as Time

Born and raised in Hong Kong, Lyraa Ng’s journey began in a ‘modest’ family setting, as she would label it. Growing up, she displayed remarkable curiosity and determination, traits that would eventually shape her future endeavours.

“Like most kids and any other childhood fantasies, I dreamed of owning toys that I could personally love and idolise in a way. So I guess this would be the perfect backstory for my toy business,” says the Director of Multistar Toy Ltd. “But back in the day, it was tougher for our generation. Life was really humble and a lot of people were just working to make it through the day. Our society wasn’t as developed as it is now, so having your own toys was a sort of luxury already.”

One of her passions outside business is horseracing. Her passion for horses has been a lifelong pursuit and a source of great joy.The Hong Kong Jockey Club stalwart has owned nine racehorses (eight now retired); her current pride, Multisuper, clocked up its first victory on one weekend last April. Her husband, Ronald Cheung, has had eight, and all their names follow a theme – they begin with ‘Multi’. A delighted Ng was pictured receiving the silverware when Multimillion won the Arculli Trophy in 2019, while the most notable so far, champion sprinter Multidandy, represented Hong Kong at the prestigious Dubai Golden Shaheen in 2004.

“I treat horse racing as a sport, not as a form of gambling or an investment. I look at it as a way to test my own judgement in a wider perspective,” she notes.

A Friend in Her

When Ng steps out beyond the winners’ podium, it is most often with her great companion, Shirley Chan, who epitomises the principle in modern society that women stand beside each other. It is the stylish Chan who rushes to our shoot to help Ng with hair and makeup and jewellery to flaunt.

“Shirley is a very good friend. These days, we will attend events together, coming as a package,” she laughs. “We are super close, to the point that we are also neighbours now. I am thankful to have these kinds of people in my life.”

Beyond her professional achievements, Lyraa has demonstrated an unwavering commitment to community service. She has dedicated her resources and time to various charitable causes, supporting innitiatives that promote education, healthcare and social welfare.

As the president of the Kowloon Region of the Scout Association of Hong Kong, she has played a pivotal role in shaping the lives of countless young individuals. Through various scouting programs and initiatives, she has instilled values of leadership, teamwork and social responsibility, empowering the youth of Hong Kong to become active contributors to society. She strives to create a positive and lasting impact on people’s lives, reflecting her compassionate nature.

“This is like a calling of sort for me, you know,” she shares. “Helping people and contributing my time to them, especially the needy and the young. The future of our city relies on these young individuals, so I am doing my best – in as many ways possible I can – to help them, and at the same time, to have a brighter Hong Kong future.”

Be Her Guest

Her creative flair is evident in her choice of a different nail polish for each finger. She guides us around the tastefully decorated Yuen Long villa that serves as her weekend home. The dark, burgundy palette of the solid wood furniture is a foil for the poems rendered in Chinese calligraphy adorning the walls. Behind where we sit is an array of plaques and trophies from her many life achievements. Taking pride of place across the room is a pool-sized manmade pond for her more than a dozen prized koi. Two front grilles from Rolls-Royces she and her husband owned rest against the white wall behind.

“Fun fact, Hong Kong is the city with the most Rolls-Royces in the world. But these days both my husband and I drive Teslas. They are more [energy] efficient and cheaper to maintain. A few hundreds just to charge a Tesla fully at 100% versus almost HK$3,000 for a full tank with Rolls Royce. It really is a big difference,” she notes, ever the practical businessperson.

True to Her Heart

Ng is vivacious and outspoken. She directs the conversation and moves in close, touching your shoulder or arm, breaking down invisible walls so you feel welcome in shared space with this ebullient woman who radiates warmth. Ever the storyteller, she draws you in with her anecdotes, told in her assertive but sweet voice. After the shoot, she continues narrating the story of her everyday life over a teatime session with the crew.

“Just last night, Shirley and I went to this vegetarian fine-dining restaurant in Central. It was so expensive but the food servings were very small. Smaller than these sandwiches we are having right now, I kid you not. We went home still hungry. I’m never going return to that place, not unless it’s free!” She laughs. “In life, we have to be smart about spending our money. It always has to be value for money because we work hard to get it.”

Her accomplishments as a business leader, community advocate and equestrian enthusiast have left an indelible mark on the city’s social fabric. Through her dedication, perseverance and unwavering commitment to excellence, Ng continues to inspire and uplift those around her, embodying the harmony of Hong Kong’s vibrant and dynamic society.

Interview, Text & Art Direction: Joseff Musa Photographer: Jack Law Videographer: Jack Fontanilla

Heart & Sole: The shoe fits KIBO’s Natalie Chow very well as she kick-starts zero-waste Hong Kong retailing

In the vibrant city of Hong Kong, where consumerism has long been synonymous with high-rises and luxury malls, one woman is revolutionising the shopping landscape by infusing sustainability into the heart of retail. Natalie Chow, the visionary co- founder of sustainable sneaker-maker KIBO (K!BO in branding parlance), is leading the charge to redefine the shopping experience, placing environmental consciousness at the forefront.

From the get-go, it was important to Chow that her marketing and message did not make consumers feel bad about their shopping and lifestyle choices while offering them a guilt-free planet-friendly alternative. The savvy businesswoman is aware that there are a lot of unexpected implications associated with the food, clothing and accessories we use and own – consequences that affect not just animals but also society and the environment. She is keen to stress that the objective isn’t guilt, even when discussing the appalling circumstances people endure in fast-fashion factories or the catastrophic effects of animal husbandry on the planet.

“I was always drawn to beautiful things and advertising was actually what I really wanted to get into; hence, I started studying marketing,” says the University of Melbourne alumnus. “I did both marketing and psychology, which are extremely correlated. I think the human brain is fascinating, and quite often we make irrational choices, and I wanted to understand how people make choices every day, and what influences them to do so.”

Equal footing

Chow chooses to wear independent brands for our shoot, as a way to support the local creative scene. Arriving back from a 4-hour Singapore-to-Hong Kong flight, she looks fresh and ready to pose in the hallways of PMQ, where fellow start-up projects and businesses reside.

“Was I there for Taylor Swift? I wish!” she exclaims, breaking into laughter. “But no, I was in Singapore for a sneaker convention. The sneaker world is still a man- dominated industry – surprise, surprise! When I started my own business, I realised how big of a gender gap there is out there in other industries, especially in the start-up space.”

*Denim top and skirt by Vincent Li Studio & sneakers by KIBO*

While the majority of sneaker firms were started by men, KIBO was conceived, is run, and the products are designed, by women. Men have long controlled the shoe industry, which is reflected in the preponderance of masculine designs and styles. Conversely, KIBO was created with a heavy emphasis on equality, which is understandable given that it is backed by a sizable female community.

Green path

Chow’s journey towards becoming a trailblazer in sustainable fashion is rooted in her early life and background. Born in Hong Kong, she and her two sisters were raised in Australia by their mother, and she developed a deep appreciation for the unique blend of culture, energy and commerce in the city they lived in. She traces her connection with nature back to her childhood, recalling that she separated the household recyclables from the age of seven.

“I believe this is a journey for myself, and for everyone out there too,” she says. “When I started there was no such thing as ESG (environmental, social and governance) and now it’s mandatory for many companies. The framework and the bar have become clearer over the years, so in both the corporate world and schools, there are standards to comply with and a goal to achieve. As for myself, I have learnt the different credentials in material sourcing, GRS (Global Recycled Standard), BSCI (Business Social Compliance Initiative), FSC (Forest Stewardship Council) and so on, and how to make decisions in production.”

Driven by a desire to effect change, Chow dedicated herself to understanding the complexities of sustainability in fashion. She immersed herself in extensive research, exploring alternative materials, ethical production methods and the concept of circular fashion. Through her studies and personal experiences, she realised she had a unique opportunity to create a brand that could challenge the status quo and inspire others to embrace sustainable fashion.

One step at a time

KIBO, meaning hope in Japanese, was founded in 2019 and was officially launched in 2020, with the goal of giving life and waste new hope. ‘Kind to the planet and kind to your feet’ is their promise, as Chow and her team employ materials that would otherwise end up in landfills, such as leather scraps from manufacturers, recovered post-consumer plastic waste, and most recently, imitation leather made from apple waste.

“I was on maternity leave when my husband [KIBO co-founder Simon Chow] and I started to brainstorm. At that time, we noticed there really was a gap as well as an opportunity in the sneakers space and I guess that’s how the seed was planted,” she recalls. Her husband’s family runs a shoe- manufacturing company.

“Moreover, as a mother of two, I wanted to pursue something meaningful and purposeful that my kids would grow up and be proud of. Sustainability has to encompass ethics and transparency, otherwise, it’s quite meaningless. Since we have an edge of having relevant backgrounds in this industry, we decided to take this leap of faith.”

As the introductory lines on the KIBO website spell out, ‘the ! is a reminder to do things differently. The fashion industry needs to change and tackle big issues such as climate change and modern slavery.

And that’s only possible if we adapt ourselves and unite as a community. Because we know that every small step goes a long way.’

Walk the walk

Through her brand’s ethical practices and commitment to transparency, she has successfully challenged the conventional notion that fashion and sustainability are incompatible. But she is far from settling, and will continue to improve.

“Problem-solving has been a skill that I was fortunate to have adopted with my previous work experiences, but being a brand founder has taken it to the next level just because we have problems to solve every single day. From production hiccups to liaising with partners, both soft skills and hard skills are required such as managing my own time and analytical skills,” she says.

*T shirt by KIBO, skirt by Vincent Li Studio & sneakers by KIBO*

By making conscious consumerism accessible and stylish, KIBO has inspired a broader movement towards a more sustainable future for Hong Kong’s retail industry. Its success serves as a testament to the power of idealists to effect meaningful change, reminding us that a person can go into an industry they are passionate about without compromising their beliefs.

As Chow emphasises throughout our conversation, sustainability and style can indeed go hand in hand. But behind it all is a drive to connect with consumers through her shoes. She considers fashion a service industry. When she’s working on a collection, she is thinking about how a KIBO piece should make you feel: confident, comfortable, alive and effortless.

“It’s timely that this is for the April issue,” she says, her eyes lighting up. “Earth Month; let’s do it right!”

Interview, Text and Art Direction by: Joseff Musa Photographer: Jack Law Videographer: Jack Fontanilla Brands: KiBO and Vincent Li Studio

Don Appétit: Savouring the flavours of celebrated chef Donovan Cooke’s life’s work

In the realm of gastronomy, there are chefs, and then there are culinary storytellers – those who, through their craft, weave together the flavours of their past, their journeys and their passion. Veteran chef Donovan Cooke, the creative genius behind the culinary magic at his new venture, Causeway Bay-based Donovan, is undoubtedly one such storyteller. His modern European menu has quickly captured the attention of the city’s foodies, making it a must-go-to restaurant for anybody looking for great food in the bustling heart of Hong Kong.

“The inspiration for the restaurant is basically being here in Hong Kong. I’m in the middle of the world with some of the best ingredients from around the world, and I have an opportunity to use and showcase the best of the ingredients following the seasons – and not so much following the seasons,” the chef laughs as he explains his ethos. “However, we are trying to maintain sustainability, and at the same time evolve classical combinations – which I’ve been doing for 40 years – in a more modern way.”

The roving Briton has been an instrumental figurehead in the fine- dining scene of wherever he has landed. At a young age, he was seasoned and nurtured in traditional French cuisine by the legendary, then-two-Michelin-starred Marco Pierre White at Harveys in London.

Embarking on his curious global journey, he headed first to France and then Australia, where his footprint was recognised by multiple accolades. Melbourne newspaper The Age’s Good Food Guide named him Chef of the Year in 2003 and 2004. He also made appearances on the reality TV show MasterChef Australia and co-authored the award-winning cookbook, Marriages. His dedication to innovation and new culinary excellence then won the hearts of local socialites and celebrities during a six-year stint at the helm of Derby Restaurant and Bar at the Hong Kong Jockey Club.

With each step, he absorbed new techniques, flavours and inspirations, enriching his culinary palate and ultimately bringing him to a Hong Kong homecoming late last year. His self-titled restaurant artfully combines his own heritage with a global perspective – a testament to his eclectic journey, offering diners an experience that transcends borders.

“I want to showcase a vast array of dishes here in my new restaurant, and the best way to do that is to do a Japanese-style tasting menu,” he says. “It’s a journey of eight to 10-12 courses, starting with refreshing light and then moving on to a richer main course. In the past, when I did à la carte, people just go for the things that they’re safe or that they know, so I decided to do it omakase-style because I want people to taste lots of different things that they normally wouldn’t order.”

The dinner-tasting menu at the time of our review kicks off with an artistic ensemble of appetisers such as truffle macaron; parmesan tart with onions and flowers; chicken liver parfait, apple and prune; and the house signature soy-sauce brioche. These are followed by seared tuna belly decorated with spiced tartare, celeriac, truffle dashi and shiso; and the heady combination of the spiced roasted blue lobster with foie gras, fig, port wine, chocolate and coffee.

One of his standout dishes is smoked olive oil confit salmon, seasoned with leek, razor clam, bone broth, salmon roe and chive oil. It’s a culinary masterpiece that captures the essence of Chef Donovan on a plate.

A meat lover’s dream comes in the form of Pyrenees milk-fed baby lamb with girolles, gnocchi and thyme jus, and the cooked to a mouth-watering medium-rare, pepper-crusted wagyu 9+ sirloin atop onions, bone marrow and Bordelaise sauce.

Desserts of spiced roasted pineapple with pain d’épices ice cream and tonka bean panna cotta with rhubarb, honeycomb and Stone’s ginger wine jelly form a perfect palate cleanser to this savoury culinary adventure.

Amid the elegant ambience and the warm embrace of European hospitality, Donovan is a testament to the power of roots, the influence of loved ones and the fusion of global experiences into tantalising dishes that have earned the well-travelled chef countless plaudits for his unparalleled contributions to gastronomy.

Donovan, 16/F, Cubus, 1 Hoi Ping Road, Causeway Bay, Hong Kong

Photos: DONOVAN Video: Jack Fontanilla