Mind of Ming: EF’s Chief Culture Officer Ming Chen shares her vision for education as an instigator of global/world harmony

If you follow her on social media, Ming Chen celebrates life via a parade of Instagram stories, categorised as ‘fave memes’, ‘licenses’ and ‘IG wisdom’. In-person on the Friday afternoon we meet, she sits crossed-legged with her colleague and makeup artist. Later, as we adjourn to shoot in her art-clad flat in a colonial building nestling amid the greenery of Central Mid-levels, sunlight spills into the room, backlighting the floaty black sleeveless jumpsuit she’s wearing.

She slips into happy, reflective mode. “Growing up in New Jersey, every Saturday, our parents drove my siblings and me to Chinese school in New York City, whether we wanted to go or not,” says the long-time advocate of international education and educational travel, laughing out loud.

Commitment to education was a cornerstone of her upbringing, championed by her mother, Margaret Chen, who instilled in her children a sense of curiosity and a love for culture. Ming, along with her twin sister Wah and their friends, engaged in whimsical projects that sowed the seeds of creativity and entrepreneurship. They launched a tie-dye T-shirt business called Buy or Dye and staged hilarious reenactments of Shakespeare’s plays, in a way that only young dreamers could imagine.

“We only had one bathroom in our home, but we never fought over it. We learned to accommodate each other, and that spirit of collaboration extended to all aspects of our lives. We were lucky to grow up in the pre-internet, pre-social media age when play was played,” she recalls, tracing the threads of creativity that would later inform her leadership style at EF Education First.

Early Education

Her own educational path took her from high school in Millburn to Harvard University for a degree in East Asian History. Contemplating the impact of memorable classes from maths to art history, and echoing the sentiments of countless students who have been inspired by passionate educators, she says: “A great teacher is a magician who makes subjects come alive.”

*Black belt by Gerald Durel and Jewellery by Bridget King Jewelry*

After stints at Star TV and Turner in Hong Kong, she headed back to Harvard Business School, where she honed her understanding of leadership and culture. “Harvard gave me a framework to think about things like leadership as actual concepts you can learn,” she divulges. It was here that she encountered the disruptive innovation theories of professor and author Clayton Christensen. “You see this everywhere in business and life,” insists Chen, as she considers the role of innovation in the fastly evolving landscape of education.

“Yes, going to a reputable and known school can broaden and deepen your knowledge and neworks. But it’s not necessarily the single most important factor,” she says. “It’s the right personality, attitude and mindset.”

Leadership Shift

Transitioning from TV production companies and auction houses to her eventual role in education was not the most conventional route. “Working in various fields helped me eliminate what I didn’t want to do,” she states with a pragmatic air. It was a voyage of self-discovery that revealed her true passion for fostering educational opportunities. Joining EF in 1998, now the world’s largest privately held education company, marked the beginning of a remarkable 27-year journey.

EF’s culture, characterised by flat hierarchies and a “nothing is impossible” attitude, presented a fertile environment for Chen to thrive. “I believe my longevity comes from being part of a ‘force for good’,” she asserts. As Chief Culture Officer, she fosters an environment that amplifies creativity and innovation while helping individuals understand their value within the organisation.

“Working directly with a creative studio composed of talented designers and writers motivates me,” she shares. For Chen, creativity begins by identifying what people want rather than aiming to contrive demand. “We should be ‘making things people want,’” she articulates, setting a tone of alignment between individual passion and collective purpose.

Cultural Understanding

Her primary mission is to nurture EF’s unique corporate culture while supporting its global team of more than 50,000 members. “Our culture is our secret sauce – the key to our success in navigating growth while maintaining an entrepreneurial feel,” she states. Her multicultural experiences – growing up Chinese American, working in Hong Kong for three decades and having a Dutch husband – enrich her perspective. She recognises the importance of cultural understanding in an increasingly polarised world.

“Our goal isn’t just to foster a work environment but to cultivate a community that embraces diversity, creativity and curiosity, she emphasises. “We need to empower our team to take ownership of their roles. My mantra to colleagues is simple: ‘Own your job’.” This philosophy of accountability leads to high employee satisfaction, which is essential for productivity and creativity.

V-neck white top by FERA and Jewellery by Bridget King Jewelry

The ongoing evolution of education, especially with the rise of technology, is a space where Chen sees untapped potential. Emphasising the synergy between formal education and technology, she believes that technology should be viewed as an amplifier of teaching methodologies rather than a threat. “We are not replacing education; we are enhancing it,” she argues passionately, supporting the idea that immersive experiences and human interaction cannot be replaced.

As she contemplates the future of EF in a polarised world, her aspirations are clear. “In a world of filter bubbles, cultural understanding is paramount,” she asserts, underlining the fact that EF’s mission to foster communication and understanding through education and travel has never been more relevant.

Personal Fulfilment

Chen’s insights on happiness and success resonate beyond the office. “Happiness is not a fixed point; it’s a moving target,” she explains, encouraging individuals to understand the importance of trade-offs in their lives. “Embrace your journey. Celebrate your progress by measuring where you started, not solely where you want to be.”

When discussing contentment, she offers a profound maxim: “Don’t strive to be well-known; strive to be worth knowing.” It’s a philosophy that sees authentic connections and genuine interactions as pathways to both personal fulfilment and professional success.

She is an avid runner, notching up innumerable marathons since her college years. Aside from the bodily benefits of exercise, she welcomes the bump in endorphins, the brain’s feel-good neurotransmitters, that physical activity can bring. The busy mum of three has also found joy in co-authoring children’s books – an endeavour that has kept her creatively connected with her US-based identical twin.

Chen’s Hong Kong home is beautifully ordered but, as she stresses, it is also laid back. She shows us around the spacious apartment plastered by framed photos of her family of five, particularly the dining area, strikingly illuminated by lights reminiscent of the red lampshades ubiquitous in local wet markets. As far as the bright lights are concerned, she now prefers being at home with family and friends rather than out on the town. “Homecourt”, as she calls it, is truly her sanctuary.

Era of Empathy

In Ming Chen, we find not only a leader inspiring transformative changes in the global education landscape but also a custodian of cultural values that bridge divides. With aspirations to enhance education’s role in promoting understanding and tolerance, she stands at the precipice of a new era – where education is not merely about acquiring knowledge, but about cultivating empathy and global citizenship.

Her journey is proof of the idea that our beginnings, however humble, can culminate in profound impacts on the world stage; her restless energy hints at bigger plans to come. And in EF, she continues to cultivate a culture woven with compassion, creativity and connection – all while cherishing the foundational lessons of her New Jersey childhood. Laughing as she poses for the last few frames of our photoshoot, she utters the current internet trend: “Very demure, very mindful, very cutesy… Very Miss Hong Kong? Nah, I’ll leave that to my twin!”

The Big Jang Theory: Juggling hospitality, fitness and family comes easy to high-flying restaurateur and wellness guru Lindsay Jang

Lindsay Jang is munching on a bowl of grapes while attending a virtual meeting for her many businesses. From the get-go, her straight-to-the-point personality is clear, ever in control, a little stern upon first acquaintance yet welcoming, and certainly far from boring, as evidenced by the vintage Playboy magazine covers she has chosen to plaster on one wall and another batch of permanent artworks displayed on her own skin.

Just a stone’s throw from the iconic harbour, both in her naturally well-lit flat in Chai Wan and her culinary locales in Sheung Wan, she has established herself as a formidable force in Hong Kong’s dining and wellness scene. As the co-founder of Yardbird and then Ronin, this very serious-looking yet very creative mum of two has become synonymous with quality, originality and community. What began with a single yakitori restaurant in 2011 blossomed into a diverse portfolio of acclaimed food and beverage venues (the likes of Roti Tori and Sunday’s Grocery, sadly now closed), as well as ventures that transcend culinary confines.

“Would I advise anyone to enter the F&B business? Definitely no,” she admits with just a glimpse of a mindful smile. “I mean, it’s hard, it’s really hard. You have to be more than 100% committed to it regardless of the result favouring your side, especially during the current landscape of the post-pandemic era.”

Culinary Cool

Jang’s journey into the restaurant industry is anything but conventional. Though her family had a Cantonese restaurant, her youth in Canada was marked by exploration – including a love of theatre – and she envisioned her future in the bright lights of New York City. “Acting and theatre training were just a part of my evolution as a young adult; I was exploring different interests,” she reflects. “It was my passion for creating experiences and bringing people together that naturally led me to the restaurant industry.” This passion has become the cornerstone of her entrepreneurial endeavours, reflecting an ethos of connection and hospitality.

The vibrant atmosphere at Yardbird, her first venue, mirrors this ambition and has become a haven for comfort-food lovers. Celebrated not only for its innovative take on yakitori but also for its sense of community, Yardbird has laid the groundwork for Jang’s impressive legacy.

Welcome Mat

In 2017, she opened a creative agency, Hecho, to produce original content and marketing strategies for brands. Her on-trend vision then broadened to include wellness, with the 2021 launch of Family Form, a mat-based body-sculpting fitness programme designed in partnership with The Upper House.

“Fitness has always been central to my life, not just as a discipline but as a source of joy and inspiration,” says the long-time yogi. Her concept of wellness – physical rigour plus mental balance, which she has called “fully immersive moving meditation” – revolves around collective experiences and the joy found in shared endeavours. It has grown to include international fitness pop-ups and Family Form salads and smoothies. This all-embracing philosophy is also used to nurture her teams, fostering environments that encourage collaboration, much like the dynamics of a well-run restaurant.

In her venues, Jang places immense value on team dynamics, viewing them as foundational to any business’s success. “Building a strong team is about fostering trust, loyalty and collaboration,” she explains. Many key staff members have been with her for more than a decade, a testament to her leadership style. Recognising each voice within her team ensures that everyone feels valued and committed to collective success. “It’s not a top-down hierarchy; open communication is encouraged,” she elaborates.

Mother Load

Juggling the demands of a successful career and motherhood, Jang emphasises the importance of time management. “I’ve developed strong time-management skills. Delegation is key for me,” she shares. By cultivating a trusted team and encouraging open communication, she fosters a collaborative environment that fuels both personal and professional growth. This respect for her team creates a harmonious atmosphere that enhances the dining experience, demonstrating that the true heart of hospitality lies in the people behind the scenes.

This approach is vital for her personally, allowing her to maintain a semblance of balance amid the chaos of running multiple businesses and raising two children. “Actually, my eldest child works part-time for my restaurant. They’ve both grown up so fast, but this is a good thing as it allows me to focus more on my businesses,” she confesses.

Healthy Working

In between poses for our photographer, the ever-committed businesswoman pauses to answer another business call. Like any entrepreneur, Jang has faced her share of challenges. Yet, her focus remains steadfast: “Instead of focusing on the super highs or getting caught up in the super lows, it’s about delivering a consistently great product.” This determination underpins her business ethos, allowing her to navigate the industry’s uncertainties.

As she looks toward the future, thoughtful expansion is key. Through cutting-edge projects like Dué – a collaboration with friend and chef Jesús Durón, which is looking to land in London and touring other cool international cities – Jang is excited to explore new culinary landscapes. “Expansion is always on the horizon. It’s about finding places where our concepts will resonate and thrive,” she says.

The entrepreneurial journey has not only shaped Jang’s professional endeavours but has also driven her personal transformation. Her evolving wellness philosophy now embraces sobriety. “Giving up alcohol has been transformative for me, both personally and professionally,” she notes. It grants her new-found clarity and enhances her ability to connect meaningfully with those around her, including her teams and customers.

Recognising the cultural nuances of dining, she states, “All of the restaurants we’ve had over the years come from a place of personal experience.” For her, it’s about creating spaces that evolve naturally from authentic experiences rather than chasing awards or accolades.

Inspiring Perspectives

As industry trends shift, she observes, “People want to feel good in any experience they choose to spend their money on.” In a world where wellness and lifestyle intersect with culinary experiences, her holistic approach ensures that each of her venues offers comfort and joy to patrons, inviting them back time and again. Full circle or an imagined conversation? Both, perhaps.

Above all, Lindsay Jang embodies the spirit of exploration, resilience and community. Her journey, marked by creativity, collaboration and a commitment to quality, highlights the potential within the F&B landscape of Hong Kong and beyond. As she embraces future challenges, her unwavering focus on connection will undoubtedly continue to resonate with those she inspires.

Raise A Glass: Spirits are high at METABEV, as Chairman Roger Chan pours positivity and passion into the workspace

Standing as a testament to the resilience and vision of its Chairman, Roger Chan, METAGROUP celebrates its 35th anniversary this year. The company’s spacious headquarters in Wong Chuk Hang reflects its prime enterprise, drinks distributor METABEV – witness a warehouse stacked high with famous-name beverages from all over the globe; an open bar for coffee or liquor boosts of creative energy; and a smiling bunch of employees. “Yeah, this our workspace. It’s free drinks every day here basically. Feel free to grab anything you guys like,” laughs Chan. Neatly finger-combing his middle-part hairstyle in preparation for our shoot, he ushers us inside.

Refreshments are served; a shot of espresso and a macchiato on a counter bar with a vintage air. The only giveaway that we are in the 21st century is a sudden vibrating hum of an iPhone. That’s the thing about Roger Chan and the environments he creates. They are all-encompassing. No detail is spared, yet nothing feels pastiche.

The UK-born, Hong Kong-bred Eurasian has a unique personality that defies the typical boss. He’s a master of juxtapositions with a reverence for worn objects with patina. In the first few takes, he gestures a model pout, a Korean finger heart and a ’90s hip-hop sign among many other fun poses. The spaces he inhabits are both of their time and exist out of time. This is probably the kind of temporal dissonance that has made his entrepreneurial visions successful for all these years.

“Oh, you’d be surprised what I listen to when I run,” he says. “I won’t disclose it.”

Recipe for Success

Chan’s Eurasian heritage has been distilled into a remarkable journey of cultural fusion, entrepreneurial spirit and community engagement. Born to a Chinese father and a British mother, his life began in England, but his formative years were spent in the vibrant streets of Hong Kong. This upbringing imprinted within him a rich tapestry of cultural values and perspectives. “Growing up in two distinct cultures has been a blessing,” he reflects. “It has provided me with a unique lens through which to view business and relationships.”

Educated at an international school, young Roger was exposed to a myriad of ideas and practices. He witnessed Hong Kong’s evolution into a global cosmopolitan hub, and this early immersion sparked his interest in understanding the intricate dynamics of the local workforce and business mentality. “Understanding cultural nuances is vital,” he emphasises, noting that language plays a crucial role in building relationships – the all-important ‘guangxi’ that is deeply ingrained in Asian business practices. Further education took him to Miami, where he graduated in 2000 with a degree in international business & finance. His professional career began in London, but the allure of Asia drew him back. Spending a year in Shanghai and Beijing, he dedicated himself to mastering Mandarin and Cantonese, which would later prove invaluable.

Drawn into Drinks

His career trajectory saw him transition from a research analyst to a consultant specialising in market entry and strategy. Eventually, he joined Deloitte, where he navigated both regional and global roles across Asia-Pacific. This experience not only broadened his understanding of diverse business cultures but also reinforced his belief in the importance of adaptability in a constantly evolving market. The turning point in Chan’s career came unexpectedly. In 2008, his father-in-law, Angelo Pepe, fell ill, and he was called upon to take the reins of the family business. “It was a daunting moment, perhaps the hardest task of my professional life,” he admits. Having begun as an Italian furniture importer and diversified into espresso and Italian spirits, the company was struggling, facing financial losses and operational fragmentation. With no prior experience in food and beverage, he embraced the challenge head-on.

Drawing from his extensive background in consulting and market strategy, he implemented a series of transformative changes. “I had to stabilise the group without any capital injection,” he recounts. “It was about leveraging relationships and understanding the market.” Through tenacity and innovative thinking, Chan not only turned the company around but also discovered a newfound passion for entrepreneurship.

Glass Half Full

From early closures during the pandemic to various economic challenges, the city’s food and beverage landscape has shifted dramatically. Chan recognised these changes as an opportunity to innovate rather than retreat. “The challenges have changed many perspectives,” he notes. “We decided to expand regionally, opening a subsidiary in South Korea and collaborating with a creative digital agency to enhance our online presence.”

This adaptive strategy not only solidified METABEV’s foothold in the market but also inspired a unique initiative: the F&B Run Club. Launched in 2020 to unite the industry during tough times, the club embodies Chan’s belief in community support. Its first mission? To collectively run the distance to the moon – 384,400 kilometres. The F&B Run Club is a remarkable collaboration among typically competitive restaurant groups, including Black Sheep Restaurants and Pirata Group. “The pandemic has shown us that we are stronger together,” he explains. “By coming together, we can not only raise awareness but also give back to the community.”

The club has already raised more than $400,000, with 100% of the funds going to carefully chosen local charities such as the Inspiring HK Sports Foundation and Lifewire Foundation. “Supporting underprivileged youth and those facing life-threatening conditions is incredibly meaningful,” shares Chan. “It’s a reminder of how fortunate we are and the impact we can make.”

Cup Runneth Over

Central to Chan’s leadership is a commitment to wellness, both for his team and the broader community. “More than the aesthetics, wellness has helped me keep focused and positive at work and at home,” he asserts. The F&B Run Club not only promotes physical fitness but also fosters connections among industry professionals. “I’ve seen first-hand that the fitter and more active people are, the more positive and energetic they become,” he adds.

This focus on wellness aligns with his vision for a balanced work-life integration. “If it’s not adding value to family, health or wealth, I generally don’t have time for it,” states Chan, reflecting on his personal philosophy amid the pressures of business. Looking ahead, he envisions METABEV as a leading independent importer and distributor in the fine food and drinks space. With a strong emphasis on reciprocal value creation and a culture of passion and innovation, he is committed to cultivating the next generation of entrepreneurs. “I want to provide meaningful opportunities for those willing to work hard and create true wealth,” he notes.

And Chan remains optimistic. “Our city is a bridge for the Greater Bay Area and a stepping stone for brands entering China,” he says. With an eye on emerging trends, he believes that Hong Kong will remain a leader in the F&B industry. For aspiring entrepreneurs, Chan’s message is clear and provides proof of the philosophy that success is not a matter of luck but the result of dedication and perseverance: “Work with passion. Do something you love. Trust the process and hard work.”

Team Spirits

Today, under Chan’s leadership, METABEV has grown into a thriving enterprise. His approach emphasises collaboration and relationship-building, ensuring that every team member feels valued. He often reflects on the lessons learned from his father-in-law, the company founder. “I am forever grateful for the opportunity he gave me,” he says. “It taught me the importance of mentorship and the impact of legacy.” As our shoot draws to a close, he requests that we take a group photo including 50-something employees. “It’s not every day we have a photographer, so might as well do it, right?” he laughs before leaving a mindful comment. “Business is about people. Success stems from understanding and empowering your workforce. It’s not about me. METABEV is all about these people.”

Art Direction: Joseff Musa Photographer: Jack Law Videographer: Jack Fontanilla Venue: Carna & Avoca Hong Kong

The Secret Recipe: From Perth to Hong Kong via London, Michelin-star trailblazer Shane Osborn lets a humble heart lead the way

Shane Osborn is taking a well-earned break after lunch service at Arcane, his modern European restaurant in Central when we meet on a sunny Monday afternoon. The cool artworks within the space, supplied by contemporary art specialist Flowers Gallery, more than compensate for the high summertime humidity. Not to be outdone, Osborn’s breezy warmth pervades throughout the flagship of a Hong Kong culinary collective that also embraces modern Australian bistro Cornerstone and conscious-dining catering service Victuals by Moxie.

Often referred to as ‘the Pearl of Perth’, after his birthplace, the acclaimed Australian chef has become a prominent figure on the global culinary scene in a career characterised by remarkable achievements and steadfast commitment to quality and sustainability. His journey began with a desire to explore European cuisine, propelling him into a world where creativity and technique converge. If you have yet to taste the passion in his cooking, you can watch it in action on Netflix’s cooking competition for professionals, The Final Table.

Early heat

Growing up in Western Australia, Osborn found himself immersed in a food culture that heavily favoured European styles, particularly French cuisine. This early exposure ignited a simmering fervour for gastronomy and led him to travel to Europe as a budding chef. “I was eager to see and experience French-based cuisine first-hand, which gave me clear direction for my career,” he recalls. After spells working under Gordon Ramsay and Marcus Wareing, his tenacity and dedication landed him a pivotal role at Pied à Terre in London.

At just 29 years old, he became the first Australian head chef to lead a restaurant to Michelin-star commendation. “When I took over Pied à Terre in 2000, it had one Michelin star, and it was very difficult to attract staff as no one believed an Aussie chef could keep the standards required for Michelin,” he reflects. However, his vision and hard work paid off when he won a second star in 2003, dramatically changing the restaurant’s fortunes. “Being the first Australian to win two stars changed the business in such a positive way. I was swamped with CVs after that.”

When a devastating fire in 2004 forced Pied à Terre to close for 10 months, he used the time to expand his culinary horizons through extensive travels across Italy, France and Ireland. When the restaurant reopened, it did so to critical praise, solidifying his position as a trailblazer in the restaurant industry.

Hong Kong flavour

Ever the forward-thinking chef, Osborn initiated a rooftop garden at Pied à Terre that supplied fresh produce directly to his kitchen. This philosophy of sourcing local ingredients has remained a cornerstone of his approach, even as he transitioned to Hong Kong.

In 2011, he left Pied à Terre and embarked on a global tour with his family, settling in Hong Kong a year later to help launch Alan Yau’s St Betty. By 2014, he had embarked on his solo venture, opening Arcane in On Lan Street with a focus on top-quality cuisine and service. “The entire Arcane team has a hand in creating the menu, which is quite different from many fine-dining establishments,” he says.

The restaurant quickly won over local foodies and the media, and in a testament to Osborn’s commitment to excellence, earned its first Michelin star in 2017. His focus on sustainability and quality is evident in every aspect of the operation. “It’s simple really – if we want to continue enjoying good food and running restaurants, the industry simply must adapt [to sustainability and ethical sourcing]. We can’t afford not to be conscious of these things anymore.”

Feast of endeavours

His Hong Kong culinary journey did not stop with Arcane. In 2019, he opened Cornerstone, billed in the Michelin Guide as his “Australian café” – it earned Bib Gourmand recognition within a year. He launched The Arcane Collective in 2021 “to create a space for all our concepts to sit together under one umbrella”.

His participation in The Final Table amplified his reach. Filmed in Los Angeles in 2018, the show saw Osborn and fellow Australian chef Mark Best competing against teams of other international chefs; [spoiler alert] they finished in second place, gaining exposure and friendships that would have lasting impacts on their careers. “The production for the show was incredibly impressive… a fantastic experience and a wonderful opportunity,” he says.

Throughout his career, he has consistently emphasised the importance of collaboration and knowledge sharing. For him, it seems, there is no such thing as ‘too many cooks in the kitchen’. “I believe in leading by example and having open discussions about the betterment of everything we do,” he stresses. “Sharing knowledge is the way to effect positive change.”

Garnishing the future

Osborn’s initiatives are about more than just food; they aim to foster a community of culinary professionals and emphasise the importance of developing talent within the industry. With a focus on ingredient-driven, socially responsible dining, his ventures encourage young chefs and hospitality professionals to innovate and thrive. “I want to continue to help nurture the next generation of culinary talent,” he asserts. His approach has not only contributed to the culinary landscape of Hong Kong but has also inspired a movement towards sustainability in the region.

His focus for the future remains firmly on sustainability and the well-being of the community. Viewing sustainability as essential for the hospitality industry’s future, he advocates for a conscious approach to sourcing ingredients. With enterprises like Victuals by Moxie, he strives to support local farmers and promote healthy eating. “We found there was a growing interest in Hong Kong for sustainable and healthy event-catering options,” he explains, highlighting his dedication to offering both quality meals and responsible sourcing.

Cooking from the heart

As our shoot and interview draw to a close, the exuberant chef excitedly shares that he and his whole team are celebrating a significant anniversary this year. “We set up Arcane 10 years ago this November. the fact that we are still here after surviving the pandemic years is certainly good news to hear.” He acknowledges this milestone with a positive cry: “It should not be a secret that the only way to live is with a happy and grateful heart.”

Through a career defined by groundbreaking achievements and unwavering dedication, Osborn continues to inspire both patrons and aspiring chefs around the world. In the kitchen and out, his work is characterised by a commitment to excellence and an unwavering belief in the future of food. Chef Shane Osborn is truly the Pearl of Perth, with the love of London and a Hong Kong heart.

Photographer: Jack Law Videographer: Jack Fontanilla

In Living Colour: Visionary gallerist Pearl Lam has moulded Chinese contemporary art into a vivid show accessible to all

It wasn’t easy to secure a date for our cover shoot with gallerist, curator and cultural ambassador Pearl Lam, whose influence stretches far beyond the walls of her galleries. She is never in one place for long, flitting from homes in London, Hong Kong and Shanghai and sundry world travels. Lam is, after all, recognised as one of Asia’s most important figures in contemporary art and has dedicated her career to bridging East and West, showcasing the rich tapestry of Asian art and design to a global audience.

When we finally lock in the date, she negotiates once more. “What do you mean four hours? One hour. Trust me, that’s all it will take,” she says with assurance.

Our afternoon session commences – already behind schedule – at a candle-lit, stained-glass-bedecked Italian restaurant in Tsim Sha Tsui. “Hmm. Interesting place. Designed by Joyce Wang, right?” says the woman of the (late) hour, in a tone that is less of a question, more of a challenge.

Within the first few minutes, Lam shares her personal space with us, opening her arms for a full-body hug, and then, moments later, commands the space, sitting regally across from the camera in a white top, ripped jeans and grey Balenciaga Bouncer trainers. Chunky armour-like silver bangles hang heavy from both wrists. Her signature violet bob is in its iconic state, teased high.

Outrageous Outlines

She jumps straight into the art conversation – her journey from the daughter of a Hong Kong property tycoon to a provocative powerhouse in the art world is a testament to her unwavering commitment to creativity and cultural exchange. Lam’s upbringing was steeped in privilege but also shadowed by familial expectations. Her father, Lim Por-yen, founder of the Lai Sun Group, left her with a legacy that she chose to redefine. As a child, she discovered her passion for painting, engaging in Chinese calligraphy and gradually transitioning to watercolours and other mediums.

She reminisces for a second on her rebellious childhood: “Painting and creativity always came naturally to me, but I struggled to determine how I could channel these abilities.” This internal conflict fuelled her desire to carve her own distinct path in the world.

At the age of 11, Lam was sent to the US, briefly, and then to the UK for her education. She relished the freedom of living abroad, far from the constraints of family. She gravitated from studying accountancy to the law and began to accumulate a diverse collection of art pieces, developing a keen eye for design. Returning to Hong Kong, she first flirted with fashion retailing, then found her true calling within the nascent art scene, defying her father’s reservations – “He said, ‘You cannot be a gallerist. I didn’t send you away for over 10 years to return to become a shopkeeper.’”

Pioneering Perspective

Lam’s entry into the art world began in earnest in 1993, when she started organising pop-up exhibitions in Hong Kong. This initiative was groundbreaking, offering a fresh platform for local and international artists to connect with new audiences. She launched Contrasts Gallery in Central, later rebranding it as Pearl Lam Galleries. Her passion for Chinese contemporary art culminated in 2005 when she established a branch in Shanghai, marking a significant milestone as the city emerged as a cultural hub.

“We had a responsibility to introduce Chinese collectors to the international art market, and vice versa,” she remarks of this sortie north into the city where her mother had roots. Her early exhibitions featured works by renowned artists and designers such as Andrée Putman, bridging the gap between Eastern and Western aesthetics.

In 2008, she founded the China Art Foundation, furthering her commitment to promoting Chinese culture on a global stage. “My aim was to ensure that the increasing worldwide interest in contemporary Chinese art would have a sustainable future,” she says, emphasising her desire to facilitate genuine cultural dialogue.

Connecting the Dots

Lam has certainly succeeded, though there were numerous hurdles to surmount in a competitive art environment often dominated by Western perspectives. Her efforts to elevate Chinese artists like Zhu Jinshi and Ren Ri were met with scepticism, for example. “Introducing this dynamic artistic landscape to the Western world presented challenges in terms of providing historical context,” she notes.

Her commitment to inclusivity in the art market is evident in her selective curation process, prioritising originality and potential in emerging artists. “We often look for artists who show promise and have the capacity to evolve their practice over time,” she explains. This approach not only nurtures creativity but also ensures these artists receive recognition in a global context.

In 2014, she brought Pearl Lam Galleries to Singapore, hosting innovative exhibitions that showcased both local and international talent. She also expanded in Hong Kong; a second gallery space, in Sheung Wan, focused on nurturing younger artists, exemplified by her support for Ren Ri’s unique beeswax sculptures, which merge nature and chance into art.

Through the Looking Glass

Looking forward, Lam’s vision for the future of art includes increased cross-cultural collaborations and a continued emphasis on sustainability in artistic practices. She recognises the new challenges posed by digital trends and the evolving market landscape, viewing them as opportunities for innovation. Bringing younger, popular 21st-century names like Philip Colbert and Mr Doodle into the fold has also ignited a fresh frame of reference for her.

“Art communicates through a visual language, employing elements like colour, shape and composition to evoke emotions and tell stories,” she says. This understanding underpins her approach, ensuring that her galleries reflect the rich tapestry of human experience through art and, in some cases, the element of shock.

“You know, people always ask me if I ever plan to change my hair colour. I’ve had violet hair for the longest time. Who knows? It might be green tomorrow!” she laughs while opting to go barefoot on the last few frames of our shoot.

Voice for Cultural Exchange

Lam’s influence transcends the physical spaces of her galleries; she is a vital voice in discussions around contemporary art, diversity and cultural exchange. As a participant in various speaking engagements, she actively fosters dialogue on the inclusion of Eastern philosophies within global art narratives.

Her recent venture, The Pearl Lam Podcast, exemplifies her commitment to broadening perspectives. Indeed, it’s a new medium that she was born to command. Through insightful conversations with influential figures, Lam seeks to inspire and challenge conventional thinking. “I want to create a platform that sparks curiosity, promotes diverse perspectives and encourages innovative ideas,” she states, reflecting her mission to elevate art and its cultural significance.

Art for All

As the art world evolves, Lam remains at the forefront of cultural conversations. “Art plays a crucial role in society by enabling expression, communication and reflection,” she asserts. Her belief that art should be accessible to all drives initiatives to lower barriers and promote understanding among diverse audiences.

Her unique blend of business acumen and artistic sensibility, bold authenticity and irrepressible energy, has not only shaped her career but has also left an undeniable impact. In a world often divided by borders, Pearl Lam reminds us that art is a universal language, capable of forging connections and transcending cultural divides.

The takeaway from this session is that creating art and meaningful change has transformative power. If the arts are there to lift her up and give her wings, there’s a joyful symmetry in that. As she takes her leave, she smiles, raising a brow. “I told you. One hour. I was late but worth the wait, huh?”

Mother of Invention: Bubble tea queen Po Chen stirs a healthy dash of creativity into her guilt-free vegan recipe

The music blasting at the launch party for the latest branch of vegan bubble tea shop Mother Pearl is California Gurls by Katy Perry – though its founder is actually a New Yorker. Standing out in a blush-pink jumpsuit amid a jam-packed crowd of young movers and shakers at the Lyndhurst Terrace, Central outlet, 43-year-old Po Chen exuberates a magnetic energy, and at the same time, a calm serenity, despite the summer heat and humidity.

The bubble tea trailblazer is on a mission to redefine the way we think about the iconic Asian beverage. “You should grab a drink and let me know what your favourite is,” she enounces a little breathlessly as she sways to the beat. “I just got back from New York, but hey, it’s business as usual. I guess when you’re in your 40s, jetlag doesn’t really affect you anymore. Or does it? I’ll find out later.”

Fast forward to our shoot and interview day. We meet right after her lunch meeting with her PR partners and a few friends. “This is my chosen weapon,” she confides, pertaining to the wine she has on hand. “I need a confidence boost for me to do this interview. Oh, and our very own Lychee Rose…” She flashes a smile. “Let’s get started!”

Creative Bubble

Po Chen’s journey to beverage-retail success is a testament to the power of personal experiences and a deep-rooted desire to initiate positive change. Born in mainland China, she studied at the School of Visual Arts in Manhattan, then worked as an art director in advertising agencies for six years. Her early exposure to this creative community ignited an entrepreneurial spark.

“My background in advertising in New York has been full of inspiration and perspectives that set the stage for innovative thinking,” she reflects. “My creativity and curiosity played a significant role in the birth of Mother Pearl.”

It was Chen’s experience as a mother, however, that truly set the stage for the birth of Mother Pearl in 2000. Concerned about the high sugar content and artificial additives in traditional bubble tea, she set out to create a more nutritious alternative. “Mother Pearl was inspired by my experiences as a mom wanting healthier treats for my kids,” she notes.

Her harm- and guilt-free brand of bubble tea uses natural sweeteners, organic ingredients and plant-based options. And true to her word, her kitchen became a veritable test hub where her two children passed judgment. “My kids are my ultimate critics. Sustainability was key, with eco-friendly packaging and ethical sourcing,” she says.

The result is a recipe that not only satisfies the taste buds but also caters to the health-conscious needs of modern families.

Infini-Tea and Beyond

But Chen’s vision for Mother Pearl extends beyond the drink itself. She sees the brand as a fellowship of health-conscious individuals, a place where wellness and indulgence can coexist harmoniously.

“Mother Pearl isn’t just a product; it’s a community for health-conscious families,” she emphasises. “Seeing my children enjoy a healthier treat inspired me, and I thank everyone who has been supporting the brand for joining us on this journey to healthier, happier lives!”

Its founder’s unique blend of cultural experiences also played a significant role in shaping the company’s aesthetic and philosophy. Growing up on the mainland, living in Hong Kong, and then immersing herself in the vibrant melting pot of New York City, Chen has developed a deep appreciation for both Eastern and Western lifestyles.

“My diverse background has gifted me a rich tapestry of influences to draw from, and the East-meets-West fusion in my cultural exposure has undeniably left an imprint on the design and branding of Mother Pearl,” she acknowledges.

This cultural synthesis is evident in the brand’s visual language, which seamlessly blends traditional Chinese elements with contemporary Western sensibilities. For instance, the way they “infuse the warmth and cosiness associated with Eastern tea culture with the contemporary and minimalist vibes often found in Western branding”. The colour palette, typography and even the choice of materials all reflect this harmonious integration of East and West.

Green Gulp

Sustainability and environmental consciousness are also at the heart of Mother Pearl’s operations and product development. Chen’s passion for creating a better world for her children has deeply informed the brand ethos. “We carefully select ingredients that are eco-friendly, ensuring that we minimise our environmental footprint,” she explains. “Whether it’s using whole tea leaves, plant-based milk, or minimising food wastage, we prioritise ingredients and ways of production that are gentle on the planet.”

The Mother Pearl chain, which numbers six shops in Hong Kong following the recent Central opening, actively engages in community outreach and awareness programmes to promote sustainable living practices. Chen understands that education is key to fostering a sustainable future. She affirms: “We are dedicated not only to providing high-quality products but also ensuring that we do so in a way that respects our planet and paves the way for a brighter, healthier future for our children. These things are all for my children, the next generation.”

Raising the stakes beyond healthy beverages, in 2021 she launched Nou-rish, a Canada-based retail platform that curates clean beauty products.

Healthy Highs

As Chen reflects on her entrepreneurial endeavours, she is struck by the profound personal growth she has experienced. “Building Mother Pearl has been transformative for me, both professionally and personally,” she shares. “I discovered new strengths and abilities, learned resilience and adaptability, and deepened my sense of purpose by aligning with my values and passions.”

Leading a team has honed her leadership skills, and emphasising communication and empathy while balancing business and personal life has taught her valuable lessons in time management and boundary-setting. “The journey has been about personal growth and continuous self-improvement, which is what I love about it – that’s L.O.V.E. in all caps!” she exclaims with a smile. “It’s a mountain with no top!”

With Mother Pearl, Po Chen has not only created a thriving business but also a movement that champions healthier choices, sustainable practices and a deeper connection to one’s community and environment. As she continues to navigate the ever-evolving landscape of entrepreneurship, her unwavering commitment to her vision and her ability to adapt and grow will undoubtedly propel Mother Pearl to further heights.

As the Katy Perry song goes, “Fine, fresh, fierce: We got it on lock” – a fittingly effervescent sentiment to inspire others to join the adventure of redefining the future of bubble tea.

King & Country: Acclaimed landscape photographer Stephen King turns a painterly eye to the beauty of the world

It’s all very meta, a photographer posing for the camera. Such is the case for Stephen King, managing partner of an investment firm and award-winning landscape photographer, whose breathtaking images explore the dramatic beauty and serene tranquillity of the natural world. When we meet for this cover shoot and interview, he brings his camera along – a Cambo Actus-DB2 with a Phase One digital back – and passionately discusses its technicalities with our photographer. “I’m usually the man behind the lens, but I guess I am the subject now. I could get used to this, you know.” He laughs: “Make sure you get my best angle!”

Born into a family which has shaped the Hong Kong art scene, King is deeply influenced by his appreciation of Chinese ink painting and American Abstract Expressionism. This intersection of East and West manifests in his photographic style, which has been described as painterly and evocative of the emotive power of the natural landscape.

He says: “My goal is to distil the essence of a scene and present it in a way that resonates with the viewer, conveying a sense of wonder and contemplation.”

Fascinated by the intricate patterns and compositions formed by nature, King has dedicated his lens to capturing the essence of landscapes all over the globe. His pursuit of photographic excellence has earned him numerous accolades, including overall winner of the prestigious The Independent Photographer Landscape Award in 2020. His work has also received praise in other industry competitions like the International Landscape Photographer of the Year, the One Eyeland Awards and the Outdoor Photographer of the Year Awards. So, it shouldn’t be hard to distinguish him from the other prominent Stephen King, the American author dubbed the King of Horror – a reference he has heard all his life.

Click Start

King’s journey into the world of photography began during his high-school days at Phillips Academy in Massachusetts. “Back then, I worked with film, which was fantastic training as we developed our own negatives and made our own prints in the darkroom,” he recalls.

It was during this formative period that young Stephen developed a deep appreciation for the technical and artistic aspects of the photographic process. “I fell in love with everything about it – from hunting for interesting shots to spending hours in the darkroom watching images magically appear on photographic paper from the chemical process,” he says.

Moving on to Harvard University, then nine years as an investment banker at J.P. Morgan and a further 11 years as a partner at a private equity partnership, he took a long hiatus from photography while he prioritised his financial career. However, his passion for the art form was reignited in 2011 when his wife, Diana, introduced him to digital photography during a workshop in Italy. “On that trip, I became hooked again,” he says. “Landscape photography drew me in particular, as it allowed me to enjoy the outdoors while also providing a convenient reason to explore remote areas of the globe.”

Shoot for the Stars

He captures the world’s natural wonders with his Phase One XF and Sony A7Riv camera systems, creating large-scale fine-art prints that are highly sought after by private and corporate collectors. Selected images are available for licensing through Getty Images.

“Photography is my creative outlet, a way for me to connect with the natural world and share its beauty with others,” he explains. “Whether it’s the drama of a thunderstorm or the serenity of a misty mountain landscape, I’m constantly in awe of the power and elegance of our planet. Landscape photography, to me, is all at once a continual hunt for worthy subjects, worthy compositions and worthy light, a puzzle-solving exercise to unlock the underlying aesthetics of a scene, and a way of communing with nature.”

King’s work is regularly exhibited in Hong Kong, including at Art Basel and Fine Art Asia. His images have also been featured in numerous art and photography publications, cementing his reputation as a leading voice in the world of landscape photography.

Picture Perfect

When he stays home, he is a man of many talents and responsibilities. He’s a proud dad to Olympian kids and shows us news clippings that he had compiled throughout the years. He served as a delegate to the Chinese People’s Political Consultative Conference of Zhejiang Province, and is currently Honorary Consul of Latvia in Hong Kong. He is also on the Board of Governors of the Chinese International School and on the board of the Asia Art Archive. He also recently joined the advisory board of the Centre for Asian Family Business at HKUST which is named for his father, Roger King.

While King’s artistic influences are diverse, he credits his mother, Alice King, as a significant inspiration. “My mother started one of the first professionally run galleries in Hong Kong [Alisan Fine Arts] back in 1981, and she particularly likes Chinese ink,” he says. “I’ve been lucky to be surrounded by painting my whole life. She promoted a lot of the Chinese diaspora artists from the early years who are now household names like Zao Wou-Ki and Walasse Tang”. This exposure to the art world has undoubtedly guided his eye.

His sister, Daphne King-Yao, has taken the reins at the gallery, and keeping it in the family his recent works will be showcased as the first exhibition at Alisan’s brand new gallery space in Tin Wan. Titled “A Brush with Nature”, the solo exhibition, which will run from 22 August to 19 October, will feature King’s works that highlight the flowing curves and shapes in nature. King also works with Wong Chuk Hang-based gallery, Boogie Woogie Photography, which has featured him in several solo and group exhibitions and at Fine Art Asia.

Selfie and Selflessness

King is resolute in his pursuit of personal satisfaction over commercial viability. “I really need to shoot for myself,” he says. “I look at myself as my main client, and if I’m pleased with a photo, hopefully, other people will respond to it.”

This philosophy has engendered a body of work that is both visually stunning and emotionally resonant. “I don’t think about who, or what art scene, or what audience I might please,” he explains. “It’s really about kind of pleasing myself and hopefully it resonates with the audience.”

While King himself hails from an affluent background, he is adamant that photography is not exclusive to the rich and famous. “Photography is for everyone,” he declares. “And in fact, in recent years, everyone has become a photographer, right, with iPhones and selfies?”

Embracing the democratisation of the art form, he challenges his audience to distinguish his iPhone-captured images from those taken with his high-end equipment. “Some of my best-selling prints are shot with an iPhone, you know. People are very surprised when they find that out.”

Framing the Future

King continues to push the boundaries of the medium to create images that captivate and inspire all who behold them. His sights are now set on expanding his photographic horizons. “I’m hoping to shoot more in mainland China, which has so many amazing landscapes that are not so well-known in the West,” he says. “I also would like to shoot and explore other areas in the US including New England, where I did most of my schooling.”

In November, he will participate in the prestigious Paris Photo event for the first time. Closer to home, an ongoing project featuring colour street photography in Hong Kong, is a departure from his landscape work that he finds refreshing and enjoyable.

Stephen King’s art serves as a testament to the power of photography to capture the beauty and wonder of our world. Through his lens, he invites us to see the familiar in a new light, to appreciate the hidden gems that lie just beyond the reach of our everyday gaze.

Interview, Text & Art Direction: Joseff Musa Photographer: Jack Law Videographer: Jack Fontanilla

Turbo Charged: Dynamism is a family trait for young entrepreneur Ethan Ung, builder of an innovative branded-merchandise empire

Ethan Ung, Managing Director of BrandCharger, is a dynamic and visionary leader who has helped propel his family business to new heights on the global stage. Born and raised in the Netherlands, his journey has been one of cultural duality, entrepreneurial spirit and relentless drive. Dressed in a smart, crisp blue suit and looking every inch like the fashion model he was once, the six-foot millennial entrepreneur reflects on the influences that shaped his career path, and the guiding principles that have led BrandCharger to become a renowned global player in high-end corporate gifting.

“I grew up in Maassluis, a city with 36,000 inhabitants close to the sea and Rotterdam,” he shares. “It was a stress-free time where kids can be kids, and we were in an East-meets-West environment. I spent most of my time in Catholic schools, but at home and with family, we would speak Cantonese and learn about Cantonese culture.”

Ung’s family background, with a mix of Western and Eastern cultures, instilled in him a deep appreciation for diversity and a global mindset – traits that would prove invaluable in his entrepreneurial journey. “Initially I thought I would be working for a corporation, but it grew on me seeing most of my family being entrepreneurs,” he explains.

His admiration of successful business leaders and his own import and distribution experiences further ignited his entrepreneurial spark. “As a Business Administration student, I read about Li Ka-shing, and how he started his career in the manufacturing of plastic flowers and built that into an international business conglomerate,” he says. “And when I was young, my mom would tell me and show newspaper articles about my uncle who built a big business by importing yachts and Lamborghinis into Hong Kong early on.”

Brotherly Bond

Embracing their entrepreneurial legacy, Ethan and his elder brother James ventured into the global branded merchandise industry, founding BrandCharger in the Netherlands in 2011. Taking the helm as Chief Commercial Officer and CEO respectively, they decided almost immediately to relocate the company headquarters to Hong Kong, the gateway to international trade. The duo’s remarkable success can be attributed to their unwavering commitment to building long-term relationships – often with other multi-generation family businesses – fostering a talented and motivated team, and crafting innovative, sustainable and unique products.

“It makes your life less hard on a personal and business level,” says Ung about the importance of family in his life. “Wherever we travel and have meetings at the family businesses we collaborate with, we are treated with a warm and welcoming feeling. On a personal level, my parents love me dearly, and they have always supported and encouraged me to venture and move back to Hong Kong. My brother is my business partner, mentor, sparring partner but also my best friend.”

Charge of the Light-up Brigade

The pivotal moment in the Ungs’ journey to the top was recognising an opportunity to create a unique product – a light-up logo USB car charger. “At that time my brother was working in his ad agency on merchandise for Valvoline [a car lubricant brand] and they were looking for 300,000 items. We came up with the idea of a light-up logo USB car charger and prepared 10 moulds to produce on time at our first factory in Jiangmen [in Guangdong].

“The campaign was a big success, and after it was over we still had the moulds, so we asked our client for permission to sell the charger to other customers. We quickly won the Promotional Product of the Year award at the 2011 Dutch PromZ exhibition and the rest is history.”

BrandCharger has remained committed to creating products that are not only innovative but also sustainable. “Today, 80% of our products are made in a sustainable way,” he says. “That means, for instance, that all our bags are from recycled rPET yarns [polyester made from plastic bottles] whereby our entire value chain is audited. The same goes for our drinkware – we have recently invested in a production line with bulk purchasing of recycled 304 stainless steel. We like to grow and expand but in a sustainable way.”

While the Covid-19 pandemic presented significant challenges, the Ungs weathered the storm thanks to their strong foundations. “I always tell my brother that when Covid happened, we were in a position of triple-digit growth annually from 2017-2019, and hence we had a buffer to deal with bad times. I think it would have been very different if we were just a startup at that time. The biggest lesson of Covid is that the world is resilient, and we always find ways to come back.”

Dutch Drive

Ung’s global mindset and cultural fluency have been instrumental in BrandCharger’s rise, and he believes these attributes are crucial for entrepreneurs looking to expand their reach. “The Netherlands has a rich history and was once a global power in trade through the Dutch East India Company,” he explains. “You could say trade is in the blood of Dutch people; they grow up with the mindset of ‘exploring’.”

“Growing up in the Netherlands, it was a melting pot of different cultures. I got exposed to a lot of different cultures. So it definitely gives you an open mind and helps in doing business.”

Toys for Boys

Beyond his professional accomplishments, Ung has a diverse range of interests and hobbies that keep him grounded and inspired. “I find motorbikes are a nice way to escape,” he notes. “Though I do not recommend this dangerous hobby, you need to pay so much attention to the speed, road and traffic when riding a motorbike that it clears your mind and you can recharge for your next opportunity at work.”

Having grown up by the water (The North Sea), he also favours motor boats: “We have a small motor boat to enjoy swimming and all the beautiful archipelagos, islands and beaches in Hong Kong.” And like many of the new-gen high achievers, he collects watches: “Watches were not always a hobby, but today they are. I love mechanical items and several watches represent milestones in my business career or life.”

Friends and Benefits

As BrandCharger continues to evolve and expand its global footprint, Ung remains focused on strengthening relationships with partners worldwide. “We have been doing business with a large number of our clients for 10 years and, in essence, have become close friends. We want to expand on that feeling of ‘let’s do this together and grow together’.”

His advice for aspiring entrepreneurs is simple yet profound: “Just start something, anything; you may fail but learn significant lessons during the process. Find a good mentor to guide you and hire people who are better than you and complement your skills.”

With his unwavering commitment to innovation, sustainability and global collaboration, Ethan Ung has helped to position BrandCharger as a trailblazer in the branded merchandise industry. As the brothers steer their company to new heights, their story serves as an inspiration for budding entrepreneurs around the world.

Interview, Text and Art Direction by: Joseff Musa Photographer: Jack Law Videographer: Jack Fontanilla

Healer at Heart: The remarkable transformation of Reverend Noreen Siu Richards from party-goer to passionate preacher

Noreen Siu Richards steps out of her airy apartment in Tai Tam Reservoir Road, a short drive from steep, sun-scorched trails filled with hikers, to offer thirst-quenchers to our production team. A 2 pm interview and shoot in the blazing Hong Kong heat is a difficult place to be glamorous, but she accepts the challenge. Back indoors, her powder is set, her cheekbones are lifted and her eyeliner is definitely not creasing as she power walks down the hall.

“Let me show you this red Valentino. Beautiful, isn’t it? This isn’t from the latest collection, but I’d still wear it,” she shares excitedly as she frolics among the rack of designer clothes. Her inexhaustible effervescence in full flow, she then turns to a very different line-up of personal treasures: “And right here is my library – a collection of my thesis and inspirational books. The bible if you may.”

This is a relatively new terrain for her. In a remarkable transformation, Siu Richards has traded in her former life of fashion and frivolity for a calling to help the sick and impoverished through her Hong Kong-based ministry, New Wine Ministries. The second daughter of the late philanthropist tycoon Siu Ming and Julie Siu, who still heads the Women’s Welfare Club (Western District), was once a fixture on the social circuit, spending her evenings at glitzy balls and her afternoons lunching with the city’s elite. But a profound spiritual awakening while she and her architect husband, David Richards, were living in Monaco in the 1990s set her on a disparate path.

After settling in London, she discovered Kensington Temple London City Church in 2002, which later in 2008 inspired her to pursue a master’s degree in Christian Ministry at the Ecclesia Theological Seminary in Tuen Mun. Though she describes it as the “hardest thing she has ever done”, the five-year degree course was completed in an impressive three years, igniting her passion to establish New Wine Ministries Hong Kong in 2011. ‘Reverend Noreen’, as she is now known, works with cancer patients and asylum seekers and refugees, promoting inner healing and community fellowship.

“It’s a complete 180 from my former life,” she admits. “This is the last profession I would expect myself to be in, but I’ve never been more fulfilled. Applying my ‘passion for compassion’ to helping those in physical and mental anguish is my true calling.”

From Fashion to Passion

Siu Richards is a woman of many talents and passions. After earning her MBA in Business Finance and Accounting from the University of British Columbia, she embarked on a career in banking. However, her teenage dream was to become a high-fashion boutique owner, which she went on to fulfil.

“As a teenager, I took a special interest in fashion, and in my career-goal essay at pre-university level, I wrote that I would like to become a high-fashion boutique owner in womenswear and travel to high-fashion centres in Italy and France,” she says with a smile.

True to her word, she would open two maternity-fashion boutiques in Hong Kong called Lady Madonna, then the Primadonna women’s high-fashion boutiques, as well as a franchised boutique, Alma, in the mid-1980s. Years later, witnessing the physical and emotional pain of her brother, who died of cancer, gave her pause to rethink her career and life choices. “My brother’s battle with cancer in itself was enough to motivate me to help others,” she stresses.

Forgiveness and Faith

Her name has now become synonymous with compassion, resilience and an unwavering commitment to helping those in need. She is a firm believer in the power of inner healing – the healing of damaged emotions or memories through unlocking the hurt in the innermost part of our lives and forgiving ourselves and those who have wounded us. She recounts the story of one man with diabetes who went from being in constant pain, requiring four insulin injections per day and losing his sight, to experiencing significantly less pain and needing far less medication after undergoing inner-healing sessions.

The process of forgiveness has been instrumental in her own life and the lives of those she serves. “The strategy is to try to repeat the forgiveness process as many times as needed in order to get rid of our negative emotions,” she explains. “The perpetrators could be those close to us, so the situation will recur, and we need to be able to aggregate our pain and escalate our emotions once again.”

She continues: “The Bible says, ‘Do not let the sun go down while you are still angry’. We are encouraged to forgive as many times and as soon as possible, even daily.” During challenging times, she encourages individuals to stay focused on positive emotions, seek God’s guidance and stay humble by reading God’s word and remaining obedient.

Forgiveness can be a truly transformative power. One woman with cancer whom she helped had long struggled with extreme anger and bitterness towards her husband and mother-in-law. “She would hold on to her grudges, and her emotions were inflamed with anger, hatred and bitterness. She didn’t want any way out, thinking she was avenging the person who had hurt her,” she recalls.

After several sessions, Reverend Noreen was able to guide the woman through the forgiveness process. “She came back the next week looking like a different person. Her face was clearer, and she had a bit of a glow. She had better relationships with her family, friends and colleauges. After a few more sessions, her life was transforming greatly. I worked with her until she was healed and restored. She was converted and came back often for fellowship gatherings. What a miracle in her life!”

Guidance and Freewill

Yet, Siu Richards is aware that her preachings and the Bible are not the sole answers to every problem, especially when addressing mental health issues. “Of course, one has to know that whatever comes from the Bible and from my mouth are mere guidance to a happy life. We all still have our free will. We should always make use of it to do what is right, and we still have to consult with medical experts.”

She remains optimistic about the future, with plans to reach out to more people through social media and expand the scope of her ministry’s work. Her dedication to her religious beliefs is matched only by her commitment to her family. As a wife and mother, she has learned to balance her responsibilities with grace and efficiency. “I value every God-given moment of time to be productive, even time to relax and rest,” she says. “I thank the Lord for giving me energy and strength.”

Ending with an utterance of “God Bless!” as we wrap up, her close and intense way of speaking takes our conversation beyond mere Q&A to the level of intimacy required for sharing relationship stories. Her ability to make a friend of you in a few hours – four hours in the case of our shoot – is legendary. It’s hard not to surrender to her gravitational pull, and her story is a shining example of how one person can make a profound difference in the world.

Ultimately, Reverend Noreen Siu Richards has wholeheartedly embraced her new role as a shepherd for the sick and downtrodden – and it’s as clear as this brilliant summer’s day that she wouldn’t have it any other way.

Future Perfect: The Project Futurus’ youthful Queenie Man is redefining how society supports its older citizens and its ageing population

In a brightly lit Tsuen Wan studio, office and showroom, a short trip northwest from the bustling heart of Hong Kong, Queenie Man is on a mission to transform the way the world perceives ageing. With her infectious energy and unwavering determination, the visionary founder and CEO of The Project Futurus is shattering stereotypes and rewriting the narrative around what it means to grow old.

Bright-eyed and short-haired, the busy millennial has already carved out an impressive career, blending her expertise in branding and marketing with her passion for revolutionising the elderly services industry. After nearly a decade as a global brand strategist for Fortune 500 companies, she made the bold move, in 2017, to join the eldercare sector, driven by a desire to make a tangible difference in the lives of older adults. The Project Futurus, her innovative social enterprise, was born in 2019.

“I decided it needed a bit of magic and storytelling because no one can avoid ageing, but you can talk about it in a way that people connect with,” explains Man, her face aglow with enthusiasm. “I started thinking about how to make ageing not only sexy but relevant.”

And that is precisely what she has done. The Project Futurus tackles ageism head-on, rebranding the experience of growing older and empowering seniors to embrace their golden years with dignity and purpose.

“We hope to be able to give back in ways that are not only addressing the real needs of our community but also are meaningful,” she stresses. “We want to connect corporations to impact initiatives that speak to their core values and strengths, and yield a positive impact on those we care about in the community. Above all, these innovations should create a positive outlook on ageing for all of us in ways that resonate and relate to each of us.”

In tandem with The Project Futurus, she is Managing Director of Forward Living, a residential care home for the elderly in Tuen Mun, and elderly-care-services provider Culture Homes, as well as being a Member of the Hong Kong government advisory body the Elderly Commission and on the board of AIDs Concern. She earned her degree in business administration, with a focus on marketing and information systems, at the University of Washington, and is currently seeking a master’s in dementia studies from the University of Stirling.

“If I could own a superhuman ability, I hope I can stretch the dimension of ‘time’ so that I can have more time to work on impact initiatives. There are so many impact projects I would like to get started, but I am always running out of time. Time is never enough!”

Caring career path

When young Queenie was in her final year of secondary school, her grandmother fainted when her pacemaker stopped working in the middle of the night. An ambulance was called and the pacemaker was replaced just in time. This harrowing incident was a pivotal moment that would shape the teenager’s future and inspire her eventual career path.

“My grandmother always enjoyed cooking and was very picky about her food. She loved eating the tail of a steamed fish because it was the best part. She used to make mouth-watering pork stews with preserved vegetables. She would make me coconut sugar pancakes as an after-school snack. Good times!” she recalls fondly. “Having experienced caring for my grandmother, particularly in the last stage of her life, I felt a strong calling to join the elderly-care industry to change the narrative on ageing.”

Her childhood experiences, from the treasured meals shared with her grandmother to the frightening ambulance emergency, had a profound impact, setting her on a path to make a difference in the lives of the elderly. In more ways than she could have imagined, she is honouring her grandmother’s memory and ensuring that all elderly residents can enjoy the dignity, choice and joy that her beloved grandmother experienced in her later years.

Future value

The Project Futurus operates across three key pillars. “First we enhance elder’s wellbeing through meaningful community engagements,” says Man. “Then, there is dignified dining solutions for those with swallowing difficulties. The last area is to raise awareness on ageing and promote social inclusion through community service.”

One of the enterprise’s most captivating initiatives is the Sensory Restaurant on Wheels, which brings the joy of dim-sum dining to seniors in care homes and community centres. The project revolves around a nostalgic atmosphere, complete with vintage items and soothing sounds of classic Cantonese tunes that transport participants to a bygone era. “My colleagues and I recreate a nostalgic look and feel by purchasing old props and playing old songs so the [residents], many of whom have dementia, feel like they’re in a restaurant,” she explains.

The catchy-titled Captain Softmeal programme, which Man has since brought to Singapore, is another essential for improving the quality of elderly life. “I created Captain Softmeal because there were little information about dysphagia, or swallowing difficulties, a cause of elderly malnutrition. Why are we giving patients [in hospitals or residents in care homes] purée or porridge when we have many ways to make texture-modified foods that are appealing and nutritious?”

Through Nordic-inspired senior community Forward Living and The Living Gallery, an ageing-in-place concept store under the auspices of Culture Homes, she further widens the reach of her passion for rebranding age. Additionally, having been appointed to the Elderly Commission last year, Man provides vital input on the formulation of comprehensive policies to support the city’s ageing population.

Age is just a number

“When we talk about ageing in Hong Kong, we have to consider policy, mindset, society and career,” she says. “I’ve faced ageism too. I always hear, ‘You’re too young to be managing an elderly home. Do you know what you’re doing?’ I don’t think age matters. What matters is your vision, your commitment, the purpose of the work you do.”

Man’s unwavering commitment to championing the cause of the elderly is rooted in her own personal experiences and the changing landscape of ageing. “This year marks the fifth year of The Project Futurus. As I step into my late 30s, the work I do, the amazing people I meet and the smiles I see on elders’ faces give me this sense of renewed purpose,” she shares. “The idea of being able to leverage my creativity to impact-making is the reason I wake up every day. We create our own opportunities, and everything is possible as long as we believe in it.”

As she continues to push the boundaries of what’s possible in the realm of elderly care, her inspiring story serves as a testament to the power of vision, innovation and a relentless drive to make a difference. Through her work, she is not only rebranding age but also redefining the way society perceives and supports its older citizens, paving the way for a future where ageing is celebrated, not feared.

Interview, Text and Art Direction by: Joseff Musa Photographer: Jack Law Videographer: Jack Fontanilla