Carpe diem: Gucci’s Cruise 2018 Fashion Show was all about extravagance

There’s one word that sums up Gucci’s recent Cruise 2018 Fashion Show – extravagant! The show was hosted in the Palatine Gallery of Pitti Palace in Florence, where paintings of Early Renaissance artists like Botticelli, Uccello and Piero della Francesca adorned the walls.

Gucci creative director Alessandro Michele’s vision to capture the heady spirit of ‘carpe diem,’ or ‘seize the day,’ translated into all aspects of the show, from the opulent settings and the colourful attire to guests’ seats, which had 15th-century poet Lorenzo de Medici’s A Song For Bacchus printed on them.

The collection itself was a wild riot of colours. From psychedelic-print palazzo pantsuits to Renaissance revival gowns, bright quilted overcoats and extravagant leopard-print turbans, the clothes were deliberately playful and larger than life. As a hark-back to the Classical theme, Michele dressed his models in gilded wreaths and tiaras.

As is usual for any Gucci event, the show was attended by an elite group of celebrities like Elton John, Kirsten Dunst, Jared Leto, Salma Hayek and Dakota Johnson.

Text: Suchetana Mukhopadhyay

Images: Courtesy of Getty images for Gucci, Courtesy of Gucci – shot by Dan Lecca

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