Nirav Modi is well-known for its jewellery, but the brand is about to become even more popular after teaming up with a Bollywood starlet.
The high-end jeweller has teamed up with Priyanka Chopra, who will be their new brand ambassador.
Chopra is undoubtedly one of the biggest names in Bollywood and she also won the coveted Miss World title back in 2010. Furthermore, many people will know her from her role as Alex Parrish on the TV show Quantico, which airs on ABC.
Chopra’s appointment as Nirav Modi’s global brand ambassador comes after the company launched a new campaign this month, titled ”‘Say Yes, Forever”, to celebrate their solitaire diamond engagement ring.
“My association with Nirav Modi is like a meeting of minds in many ways,” the 34-year-old Bollywood sensation said. “We are both fiercely proud of our heritage and are united by the idea of bringing a modern India to the global forefront. His jewels are one-of-a-kind and effortless, with an understated elegance.
“I have worn the brand on many occasions and have always been impressed with the exquisite designs, finesse, clarity and femininity of the jewels. I’m looking forward to a wonderful association.”
The company’s founder and creative director, Nirav Modi, added: “Priyanka Chopra embodies all the symbols of modern India while paving her own path, which also represents the ethos of our brand. She strives to not only achieve, but also to master the unexpected. She is unconventional and dazzles her audience with her unique style and there is perfection in every aspect of her work. An inspirational icon, she shares a distinct spirit similar to Nirav Modi – taking Indian excellence to the international stage.”