For women who love to travel but are bored of their holiday fashion, Louis Vuitton will provide some much needed inspiration with its latest campaign.
The french fashion house’s Cruise campaign aims to embody the spirit of travel.
The Cruise campaign features Swedish actress Alicia Vikander, who won an Oscar for her role in the Danish Girl, and was staged in Rio de Janeiro, Brazil.
Vikander was photographed by Patrick Demarchelier holding two new Louis Vuitton handbags, the Twist and Capucines.
The Capucines handbag is so adaptable that you can take it from the boardroom to the beach, while the Twist is a modern classic designed by Nicolas Ghesquière, the creative director of Louis Vuitton.
The photos of Vikander in Rio are meant to portray escapism, which is what everyone wants when they go on holiday.
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