How far is too far when it comes to brand obsession? Comedy group, The Kloons, have a really tongue-in-cheek reply to that.
In a hilarious spoof video that surfaced some time ago, they took the idea of brand obsession to the next level with a humorous take on Prada’s bags.
The video, which has been shot like an ad campaign for Prada, shows an ultimate corpse bag with the iconic Prada logo, which can be literally the last bag you ever need!
While Prada’s reaction to the video is not known, Prada itself seems to have taken the brand obsession quite seriously – it recently launched a Prada paperclip worth a neat 185 US dollars!
While the sum may be over-the-top for a paperclip, the bold letters spelling ‘Prada’ give it aspirational value.
Maybe it’s time to sit back and take stock of the ridiculousness of it all or the ‘Prada Body Bag’ may become a reality before we know it.
Who knows, maybe Prada would need to use the ‘Prada Body Bag’ to pack its own brand and we would need to use it to bury our consumerist cravings.
Text: Suchetana Mukhopadhyay