Revamped AMC Pacific Place packs a punch

After a six-month renovation project, AMC Pacific Place is open for business and is set to bring a new theatrical and cinematic experience to Hong Kong. Designed to bring together the very latest in film-watching technology, the space has been uniquely designed to create a multi-sensory experience.

Visitors are greeted – in the imposing lobby – by a tree trunk which is complemented by the earthy interior design; materials such as wood and stone are amply used. The ceiling meanwhile features translucent hand-made ‘leaves’ creating a sense of nature and outside space. Rather cleverly, the tree-trunk also doubles up as the box office – a neat way to make a statement piece of art functional.

The real showstopper of the new development, however, is the ‘Oval Office.’ Named after the President of the United States’ official office, it aims to provide a hitherto unknown level of luxury for prestigious cinema-goers. Comfortably seating a maximum of 22 guests, the space is the perfect way to watch a film with your friends, family or even clients.

Before the film commences, guests of the Oval Office will receive complimentary nibbles and drinks in the exclusive VIP lounge before being seated. During the screening, dishes from elegant French restaurant Plat du Jour will be served to you; menus vary depending on the time of day. Top choices for March include Black Angus rib-eye burgers, poached tuna nicoise salad and panko crumb market fish. The plush reclining chairs, complete with call button, add to the experience.

Even without booking into the Oval Office, other cinema fans will also be able to enjoy an upgraded cinema experience. Revamping the traditional popcorn and hotdog offerings, AMC Pacific Place will also sell an array of delicious snacks to ticket holders, including the likes of Thai shrimp cakes, slow-cooked chicken Marengo as well as an amuse bouche selection.

A good deal of time has also been spent on the in-film experience and white screens have been placed in each screening room (or ‘house’ as they are known) for the ultimate clarity and brightness. The largest ‘house,’ the AMC Plus House, boasts an Auromax 3D Surround Sound System, the first Asian cinema to do so.

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