Watch Elizabeth Arden debut new anti-ageing product

Since 1990, cosmetics brand Elizabeth Arden has been using ceramide capsules in its skin renewal products, which at the time was considered a groundbreaking approach to anti-ageing. Now, the skincare giant has introduced the next generation of ceramide capsules through its newest product: the Advanced Ceramide Capsules Daily Youth Restoring Serum.

Unveiled recently at The Mira Hong Kong in Tsim Sha Tsui, the serum is contained within individual, single-dose capsules. So what exactly is a ceramide? It’s essentially a waxy, oily lipid that’s found naturally in the skin, but the production of these skin-repairing agents decreases with age. Those who attended the product launch had the chance to sample the serum, as well as some of Elizabeth Arden’s makeup products.

To see the serum in action, check out our video of the launch event.

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