This year, Asian fashion brands are leaping onto the global fashion scene with an impressionable impact. As fashion players begin to increase their presence and influence globally, we take a look at the top 5 Asian fashion brands you should have on your radar.
Enfold
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Designed with tastemakers in mind, Japanese minimalist brand Enfold firmly believes that true style means being comfortable in whom you are. The concept focuses on creating a lasting wardrobe rather than following seasonal trends by adding a casual vibe to its polished and monochrome basics. The use of colour brings out its high fashion feel to versatile staples, ensuring you can wear these items all year round!
Goen J
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After graduating from Paris’ prestigious design programs at Studio Bergot, Korean native Goen Jong returned home to win Season 2 of Project Runway Korea. In 2012, she went onto launch her eponymous label which gained popularity worldwide after Rhianna was spotted wearing her long eyelet jacket in LA. Majoring in lingerie, the designer plays on the juxtaposition of architectural silhouette and refined romanticism through playful ruffles and mixed textures. Adding her own feminine touch to the collection, Goen J, draws inspirations from unexpected harmonies found in contrasting elements and puts a fresh perspective on wardrobe classics such as T-Shirts, turtleneck sweaters and little black dresses.
Rekisami
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Japanese brand Rekisami (Lexami) is the brainchild of Chika Yueda. Studying classic ballet from a very young age and moving on to win various awards, Yueda took a different path by launching Rekisami in 2007. Drawing inspiration from her love of ballet, music and the vibrant air of cities, Yueda designs hand-crafted clothes for women who live strong. Renowned Japanese actress Aragaki Yui was spotted wearing the label on a TV show recently.
SJYP
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Favourite among Seoul-based denim brands, SJYP is not one to be missed. Founded by trendy couple Steve Jung and Yoni Po in 2014, SJYP is known for its avante-garde twists on denims and cheeky ’90s references. The project was born as a response to the overwhelming popularity of the blue-jean dresss in their initial line, which were favoured by Korean stars and fashion bloggers the world over. Today, SJYP denim is more easily recognized for its blend of unexpected details and fresh silhouettes including frayed-edge jeans and patchwork denim jackets.
Adonisis (Exclusive at Harvey Nichols)
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If delicate and chic is what you are searching for, look no further. Japanese fashion brand, Adonisis, crafts elegant yet energetic womenswear for the contemporary female. Wispy chiffon and loose lace are the focus of the SS18 collections.
Like what you see? All these items from our favourite Asian fashion brands are available at Harvey Nichols Hong Kong. Pick your own iconic pieces to rock your style in spring 2018!
