Tag: robert kuok

Frock Star: Yen Kuok talks fashion, family and business

Yen Kuok, daughter of “The Sugar King” Robert Kuok, is the Founder and CEO of second-hand luxury e-commerce site Guiltless. 

Kuok gives us the lowdown on her passion for fashion and the evolution of Guiltless in this exclusive online Q&A following our March 2018 print coverage.

Tell us about Guiltless. What inspired you to start it?

Guiltless, as its name implies, tries to help the modern woman sort through her guilt-filled closet. Thanks partly to the popularity of online shopping, a lot of people are accumulating excess clothing. This is creating a real problem given that most people have a limited amount of closet space.

Many Asians are also keen to be seen in the latest seasonal styles, but they don’t want to be wear the same outfit twice. In light of all of this, I thought there really should be an easy way for people to recycle – or upcycle – their clothing. In the States, buying and selling second-hand clothing is pretty much a way of life, but it’s never really caught on in Asia

What inspired you to name your venture Guiltless?

Well, my basic thought was that it was all about helping the ladies of Hong Kong deal with the guilt occasioned by their over-full closets. It’s also a way of allowing them to shop guiltlessly, as they know there is now a recycling channel in place. 

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You’ve followed quite a different route to the rest of your family….

I’ve always been the black sheep of the family. I’ve always been the one that went off and did their own thing. I was the only one to attend a local school all the way through and I was also the first to move out.

As the youngest of my father’s eight children, I knew that my older brothers and sisters had already stepped up and taken key roles in the family business. I then had the luxury of going my own way and trying something new.

Talking of something new, last year you trialled a Guiltless pop-up shop for two months. How was that received?

Very well. So, well, in fact, that we kept it open for two months rather than just for one month as we had originally planned. It was very encouraging to see that Hong Kong people have embraced the recycled clothing concept, buying into it for both environmental and financially prudent reasons.

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Overall, has being the daughter of such a well-known businessman as Robert Kuok been a blessing or something of burden?

I’ve always see it as something of a negative. From being very young, my parents were very keen that none of us took their wealth for granted. My mum, in particular, was very strict with me while I was growing up, even to the extent of giving me the bare minimum of pocket money – literally just a few dollars. My friends always had more money than I did and I would be like ‘Can I borrow from you to buy hamster stickers?’

At school, it also counted against me. Whenever I achieved something, people would assume strings had been pulled or an expensive tutor had given me extra coaching.

As a champion of recycled clothing, are you still allowed to have a favourite designer?

I really like Anna Dello Russo. She has a lot of personality. She takes risks and goes out of her way to look good, which is very refreshing. I think, above all, you have to be honest with yourself and Anna Dello Russo certainly is. Her attitude is very much: ‘Yes I’m over the top, but everyone knows it and I love it.”

I also really like Iris van Herpen, a Dutch designer. She was one of the first commercial 3D-printed designers and her stuff is still relatively hard to find. Her outfits are very intricate, which fits in with my rejection of minimalism.

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Overall, having done so many things and played so many different roles, how would you like to be remembered?

I really like the idea of being seen as a woman who was strong and self-sufficient, yet nurturing. Someone who took care of others and was, hopefully, wise beyond her years. I like to think that I long ago realised that the world was not all about me. While I’m still a long way off achieving all of those goals, they are still what I am aiming for and they’re still the way I’d like to be remembered.

Thank you

The full version of this interview appears on Gafencu Magazine’s March 2018 print issue as “Frock Star” by Julienne C. Raboca . You can download the free app for digital editions of the magazine.

 

Yen Kuok on the shocking burglary of Guiltless’ pop-up store (Part I)

Yen Kuok has been typecast all her life. Whether it‘s ‘family black sheep’ for leaving father Robert Kuok’s Kerry Properties, or ‘spoiled rich heiress’ during her school days, she has lived in the shadow of her family name since birth. Over the past few years, however, Yen has taken great strides to break free of the stereotypes that have been attached to her by carving out a name for herself in an industry she is passionate about: second-hand luxury.

In 2015, Yen founded Guiltless, an e-commerce site targeted towards the Asian high-end market allowing people to buy and consign pre-loved designer items. Last November, the brand launched a pop-up on Queen’s Road Central that was so successful they ran for two months instead of the normal two-week duration for standard pop-ups.

In a disconcerting spin on events, last December the shop was broken into by unidentified burglars who escaped in a white seven-seater. The three felons ran away with fifteen Hermes and YSL handbags worth a jaw-dropping HK$1.44 million (US$184,000).

We were able to catch up with a less than chirpy Yen just three days after the robbery. Although gutted by the blow to her business, she showed up for the photo shoot and kept her composure throughout the interview, sending rapid-fire messages to her team handling the crisis every time she had a few seconds’ break.

Scroll down for the first part of the exclusive online Q&A precluding our March 2018 print coverage of the interview and photo shoot with Yen Kuok.

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Last December the Guiltless pop-up shop was broken into. That must have been a huge blow to you – can you tell us about that? What happened?

In the early morning a few minutes past 6 o’clock on December 5, the CCTV showed three robbers breaking in via the mall’s interior entrance to the store. They used a giant hammer and literally smashed through the glass. They knew exactly what they were looking for, going straight for the bag cabinet where we kept all our Birkins. They picked out fifteen bags and made a swift exit.

It was quite scary because they clearly knew what they were doing; the robbers didn’t go for the exotic bags because they knew it would arouse more suspicion if they tried re-selling it in the second-hand market as they’re more easily identified. It’s also more difficult to bring those exotic Birkins overseas because all these skins are being restricted just like furs… the thieves made sure not to stir up any suspicion on the Queen’s Road Central main entrance side. They did everything inside the mall. It was a shocking experience.

Sorry to hear that. What’s the equivalent value of what they got?

The estimate is up to HK1.5 million. It’s difficult to put a price on the Birkin bags, it’s like trying to put a tag on a limited edition stamp.

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I stopped by the pop-up just last Sunday, actually, and thought the branding was really well done.

We had only wanted to do two weeks in the beginning, actually. We didn’t want to compromise on a prime location as it was our first pop-up; we had to do it in a place that sets the standard. It had to be on the ground floor – none of those walk-up-the-stairs gallery space kind of nonsense – it had to be a main street location in Central. We had dabbled with the idea of doing it in Causeway Bay, but decided that for the first one we definitely had to do it in Central; we treated it like a flagship.

And did it work?

The results were really good, so we extended it for another month. The landlord was happy about that because it was driving a lot of traffic to the mall itself, us being right at the entrance. The window displays were interesting and fun – we had games inside the store. The management approached us to extend, and we said ‘Yes, looking at the financials it makes sense to do it.’ But in the end I don’t know if that’s a blessing or a curse since we got robbed!

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What were your demographics like? Who were your biggest fans?

A lot of the people who went to our pop-up have actually been the slightly older customers and tai tais who come in and buy like ten items at a time. They would say things like ‘Honestly I don’t really buy anything second-hand, but everything here looks so new, it’s wonderful.’

That’s the feedback that we get all the time, so much so that when we just opened the pop-up store, people didn’t realise it was second-hand and couldn’t figure out why we were so cheap. In the first week we had to print emergency store stickers saying ‘second-hand’ because unless you say it, people think it’s first-hand!

Stay tuned for the second part of this article, up next Sunday. Yen divulges tidbits from her personal life along with her fashion inspirations.

Interview by: Julienne C. Raboca