Wealth Planning and Trust Management – continuity in times of change

 

Brent York, Global Head of Trust and Fiduciary Services, and Ann Ling, Team Head of Wealth Planning (Hong Kong, Philippines and International Market), outline why HSBC Global Private Banking is the ideal choice for ultra-high net worth (UHNW) families looking to address global wealth planning issues and transgenerational prosperity.

Wealth famously opens doors, extends options and allows you to make sure your family and loved ones are secure and taken care of in every eventuality. With great wealth, though, comes great responsibility. This has seen affluent individuals globally become ever more aware that not only do they have to successfully steward the wealth currently entrusted to them, but also have to put in place a succession plan to ensure the seamless transfer of a family’s wealth to the next generation.

One of the challenges that preoccupies many of today’s UHNW families is managing their wealth on a multi-territory, cross-border basis. Whether you decide to change your country of residence, look to work in a new territory or simply shift your asset base to enjoy the preferential financial regimes offered by different jurisdictions, it is never a simple matter. Any such change inevitably entails dealing with complex legal, tax and regulatory issues, and many other considerations. HSBC Global Private Banking has unparalleled experience when it comes to handling such issues and advise clients on the implications of various choices for tax and estate efficiency.

Expanding on the emerging trends in the cross-border wealth management sector, Brent York says: “The changing nature of many family businesses, as well as the global scope of investments, has obliged almost every UHNW family to look at things from a global perspective.

“As a consequence, cross-border planning is now at the heart of wealth planning strategy for most UHNW families, whether with regard to family members’ relocation,  overseas business interests or investment.”

Family Wealth and Forward Planning

Given its 157 years of heritage in Asia, HSBC is aware of the vital role family businesses play in creating wealth and the challenge of finding the right strategy to solidify the foundations of the family business and support the longevity of family wealth. While it could be that ownership and control of any such business are transferred to the next generation, it is equally possible that the company is positioned for acquisition or merger.

Outlining how they can assist with an effective transition strategy, York says: “Our wealth planning advisers and family governance teams explore and evaluate all possible options, factoring in any preferences relating to the holding or disposal of particular assets and the need to sustain any philanthropic commitments. We also recommend a degree of flexibility, allowing any changes in circumstance or altered priorities to be swiftly incorporated.”

One thing they always look to stress is the primacy of effective communication between all family members and other stakeholders, particularly with regard to succession planning.

Expanding on how this should be conducted, Ann Ling says “Poor communication not only represents a risk to the success of the family business, it also endangers family relationships. Any transition process, regardless of whether it relates to a business exit or business succession, should include the generations and family branches that might be affected by the plan. It’s important to be able to talk openly and honestly. There can, however, be a particular challenge when addressing issues of a highly emotional nature. This is why families sometimes need to involve third-party professionals to facilitate the conversation. Our team can help families in the communication phase and build the right structure, we can also help to develop a strong governance system that better aligns with family values and goals.”

Flexible Solutions for Fluid Situations

Over recent years, the very concept of “family” has been re-evaluated and rethought, and HSBC Global Private Banking is committed to keeping its staff and services aligned with these changing norms. Diving deeper into the specifics, York says, “Our estate and wealth planning solutions, can be specifically tailored to the needs of the LGBTQ+ community. We also have formulated and implemented strategies geared to ensuring those with special needs or disabilities enjoy a high standard of care and support long after their closest family members have passed on.”

 Citing examples of providing a particular benefit, Ling says: “Children of same-sex marriages may only be biologically related to one parent, so their future prosperity may need to be outlined as part of a trust agreement. This can guarantee that they are always well cared for no matter how much their circumstances may change.”

Future-Facing and Tradition-Minded

HSBC Global Private Banking has enhanced its traditional face-to-face services with a new range of digital options. Recognising the importance of a hybrid service model, York maintains that, over the next 10 years, digital channels will come to play a significant role in sustaining long-term client relationships, while facilitating prompt and easily accessible service regardless of geographical location.

Providing an update on the bank’s most recent digital advances, he says: “We’ve recently upgraded our core trust administration platform, allowing us to cut the time taken to action distributions by some 50%. We’ve also introduced a secure communication platform that allows clients to communicate and send documents to their Trust Relationship Managers using WeChat and WhatsApp. Above all, though, while we are committed to being future-facing, we will also always continue to offer our traditionally high-quality range of in-person services.”

 With over 75 years of working with some of the world’s wealthiest families at its 41 sites globally, HSBC Global Private Banking is at a forefront of trust management and succession planning.

The information contained in this article has not been reviewed in light of your individual circumstances and is for information purposes only. It does not purport to provide legal, taxation or other advice and should not be taken as such. No client or other reader should act or refrain from acting on the basis of the content of this article without seeking specific professional advice.

Issued by The Hongkong and Shanghai Banking Corporation Limited and HSBC Trustee (Hong Kong) Limited.

HSBC builds a sustainable legacy across generations

Even in the best of times, succession planning can be a major challenge. Having worked hard to generate meaningful wealth, business leaders and wealth creators then have to navigate the nuances and real-world implications of transferring that success to the next generation. And now, amid the world’s ever-changing geopolitical structure and an ongoing global pandemic, it’s more critical than ever for Asia’s affluent to create firm family governance structures that not only protect and grow your portfolio, but allow successive members to contribute in creating a lasting, sustainable legacy.

Daunting though this may seem, achieving a smooth family succession plan can be made all the easier with an experienced wealth partner like HSBC Global Private Banking. With decades of experience as one of the region’s preeminent private banking specialists, its expertise and wealth management services have helped countless well-to-do clients traverse the often ambiguous and complex challenges of wealth transference and future planning. Leading the charge is Cynthia Lee, the Regional Head of Wealth Planning and Advisory, Asia, Global Private Banking at HSBC, who highlights some of the trials and best practices of setting up your family for future success…

HSBC_Building a sustainable legacy across generations_gafencu_1

Setting up a proper family governance structure
There are often many disparate parts and unique circumstances that need to be taken into consideration when planning and implementing a firm strategy for family succession and wealth transfer. However, the first step is to actually embark on the journey itself. “I’ve been in this business for more than 27 years now, and it’s our day-to-day job. But I can totally understand that for our clients, it can be overwhelming and daunting because they’re being asked to lay out what should happen when they are no longer around, what should happen to their business, their grandchildren and so forth,” says Lee. “One of our biggest responsibilities is to ensure we’re able to break this out into actionable, digestible parts. Every family is unique, and we can help them prioritise by putting forth feasible, pragmatic solutions and highlight the advantages and disadvantages of each, so they can make the right decision.”

As family dynamics can change over time, constant review and revision of any existing plans are also hugely important. “In many cases, my clients have made plans in the past, but when we revisit them years later, they no longer hold up to the family’s needs and circumstances today,” she expands, “It’s worth checking back in with the plan you’ve made every three to five years to see if anything needs to be amended or included. You need to treat it as a live document, as planning is a life-long process.

Making decisions the right way
It’s no secret that without a proper succession planning, many affluent families lose their wealth within a few generations. To combat this challenge on the outset, Lee emphasises that open communication and a collective decision-making process is key. “Often, we are dealing with the wealth creator, the person who’s head of the family and in charge of making all the big decisions, and this case, setting up a structure is relatively straightforward,” she explains, “However, if you include the next generation, there are even more voices, and by the third, you could be dealing with a cousin consortium where family members actually come from different upbringings and backgrounds. That’s why it’s so critical to clearly define the roles and responsibilities of these individuals, to segregate various family interests, and highlight who are the best candidates occupy certain decision-making positions.”

“Given human nature, it’s only natural that there are situations where opinions vary. In these instances, implementing a collective decision-making process where everyone is aware of the rules of the game and how decisions ultimately get made is critical,” she continues, “There’s a lot of compromising that needs to happen, but they can test the system over time on small choices to larger ones. It can be anything from matters pertaining to business investments, charitable donations, or the inclusion of spouses to various forums the family may have. As long as there’s an accepted system in place and communication is facilitated, everyone can get their proper say.”

Building a sustainable legacy
“In addition to just growing and preserving family wealth, and creating a succession plan, clients also want to invest and deploy resources towards the environment and other sustainability initiatives,” says Lee. This marked shift from simply cutting cheques for sundry charitable causes to fostering very real, meaningful impact is a timely one, particularly in an age where the effects of global warming are being increasingly felt across the globe.

“Philanthropic advising is a targeted area of our holistic wealth planning services,” she adds, explaining that through HSBC Global Private Banking’s expansive expertise, affluent families can harness the power of wealth to drive long-term positive change. Be it through investing in environmental research, advancing clean energy initiatives or combatting social challenges, philanthropy has become an essential tool to help create a sustainable future not only for client’s families and businesses, but also for the wider world, and the future generations that will inherit it.

 

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Nurturing Wealth: HSBC is helping Asia’s elite preserve and grow their wealth

In February 2020, HSBC announced the combination of its highly regarded Private Banking business with the high-tech capabilities and global network of its Retail Banking and Wealth Management business. We dive into why this strategy will bring the best of HSBC to Asia and the world.

In these challenging and uncertain times, never has it been more critical for the world’s affluent individuals, families and business leaders to ensure their hard-earned wealth is truly secure while evolving at a pace to support their future needs and growing aspirations. Though the challenge may seem daunting, the right wealth partner can make a world of difference. With its global footprint, expanded wealth management capabilities, and expertise in insurance, asset management, global markets and wealth planning and advisory, HSBC’s holistic, broad range of services strongly positions them to help clients across the wealth spectrum – from first-time savers to ultra-high net worth families and businesses – achieve their goals and ambitions.

The new global Wealth & Personal Banking business manages a staggering US$1.4 trillion in wealth balances, half of which are based in Asia, where they are among the top three global wealth managers. Under its purview, Greg Hingston, Regional Head of HSBC Wealth & Personal Banking, Asia-Pacific, and Siew Meng Tan, Regional Head of HSBC Private Banking, Asia-Pacific, hope to support the region’s prosperous entrepreneurs and families harness the power of their wealth, be it through succession planning, structuring an international asset portfolio or creating a lasting, sustainable legacy.

HSBC's Greg Hingston and Siew Meng Tan

Success through Global Connectivity

Over the course of its 155-year history, HSBC has emerged as a truly international bank, one with a significant global footprint and cross-business connectivity that it hopes to leverage to attract the burgeoning population of HNW and UHNW individuals in Asia.

For many within this affluent segment, their lives and businesses have grown beyond home borders. Take, for instance, a Hong Kong-based family whose business stretches across Asia-Pacific, and whose children could be studying abroad as far afield as the US or UK. Here, HSBC’s unparalleled global network could deliver commercial banking and investment banking services for their business operations in India, ASEAN or mainland China. Their children, meanwhile, could avail themselves of international banking support, with the family’s overarching complex wealth management needs capably met by HSBC Private Banking in Hong Kong or other global hubs like Singapore.

This is just a taste of the seamless efficiency and connectivity afforded by HSBC’s new Wealth & Personal Banking business. As Tan explains, “The way we can actually support a client across their myriad personal and business needs is unique compared to other players, particularly when you add our retail and transactional banking services as well. By banking with us, our clients can avail themselves of different products across our organisational spectrum.”

Greg Hingston, Regional Head of HSBC Wealth & Personal Banking, Asia-Pacific
Greg Hingston, Regional Head of HSBC Wealth & Personal Banking, Asia-Pacific

Planning for the Future

With over seven decades of experience in wealth planning, HSBC Private Banking is uniquely placed to help forward-thinking families with wealth transfer structures. Says Tan: “Traditionally, Asian families are quite superstitious when it comes to succession planning, but with

COVID-19 looming large on everyone’s mind, it’s no surprise that they are now seriously considering how best to protect their wealth for the future. We help these families to put trust structures in place that can smoothly transition from one generation to the next to create a lasting legacy.”

“They’re also making sure that they can diversify between different types of assets and locations, splitting their portfolio between international wealth hubs like Hong Kong, Singapore, New York, London and even Switzerland.”

Alongside asset and geographical diversification, new generations of entrepreneurial families are increasingly keen on branching out to new areas and enterprises. This, in turn, has led to an increase in impact investing and Environmental, Social and Corporate Governance (ESG) initiatives spearheaded by them to utilise wealth to create a strong positive impact on the wider community.

Siew Meng Tan, Regional Head of HSBC Private Banking, Asia-Pacific
Siew Meng Tan, Regional Head of HSBC Private Banking, Asia-Pacific

Bespoke Solutions for Unique Needs

Servicing clients across the wealth spectrum, HSBC is aware of how wide-ranging and multifaceted their needs can be. “The goals of someone with a net worth of US$1 million looks very different from one who has over US$30 million in assets,” says Hingston, “We want to build a far more integrated model that seamlessly allows them to transition through the wealth continuum at HSBC as their needs evolve.”

HSBC’s expansive reach across customer segments based on trusted long-term relationships enables the bank to support clients as their needs change across their wealth journeys – from serving the first mortgage of a Premier customer to their international investment needs when they move to become a Jade customer and then the myriad of more complex and intergenerational requirements of HNW and UHNW clients in Private Banking.

At the top of the pyramid, though, personalisation is the name of the game, particularly as HNW clients and UHNW business owners need increasingly sophisticated and tailored solutions to manage their more complex wealth needs. To meet this demand, HSBC is accelerating investments in technology such as AI-driven data analytics and digitised wealth platforms to deliver a distinctive experience alongside the expertise of its relationship managers and investment specialists.

As the world grows more complex, affluent families and entrepreneurs are realising the inherent need for a trusted partner to help navigate ever-evolving wealth scenarios. With HSBC, they can be reassured of a knowledgeable ally who is not only backed by an extensive global network, but is dedicated to creating innovative solutions to both preserve and grow their wealth for a sustainable future.

The information contained in this article has not been reviewed in the light of your individual circumstances and is for information purposes only. It does not purport to provide legal, taxation or other advice and should not be taken as such. No client or other reader should act or refrain from acting on the basis of the content of this article without seeking specific professional advice.

Issued by The Hongkong and Shanghai Banking Corporation Limited and HSBC Trustee (Hong Kong) Limited.

Hong Kong iconic buildings designed by international designers

 

Hong Kong has been known for years as one of Asia’s major financial and banking hubs, comparable to major hubs in the West, including New York and London. Aside from this distinction, the city is also known for scores of its iconic skyscrapers, courtesy of some of the world’s most prominent and renowned designers and architectural firms. We present some of the city’s most iconic structures designed by renowned international designers.

Hong Kong iconic buildings designed by international designers Bank of China Tower HSBC Main Building

HSBC Main Building
1 Queen’s Road, Central, 1985

Designed by internationally-acclaimed British architect, Norman Foster, the HSBC main building was a one-of-a-kind design. Its internal design is absent of a central structure, presenting an open free-space that resembles a gallery more than a building. It was reputed as the most expensive building across the world when its construction was completed in 1985.

Hong Kong iconic buildings designed by international designers Bank of China Tower

Bank of China Tower
1 Garden Road, Central

The Bank of China Tower is a 72-storey office tower designed by Chinese-American Pritzker Prize-winning architect, I. M. Pei. Its distinctive glass curtain walls, sharp edges and pointed tower makes it a truly unique landmark in Hong Kong’s Central district. Until 1992, it enjoyed the distinction of being the tallest building in Hong Kong and Asia.

Hong Kong iconic buildings designed by international designers International Finance Centre

International Finance Centre
8 Finance Street, Central

The integrated commercial complex simply known as IFC is one of the most prominent landmarks on Hong Kong Island. It consists of Tower One, the 55 storey Four Seasons Hotel and Tower Two, the second tallest skyscraper in Hong Kong, towering over the waterfront at 415m. It was designed by César Pelli, an architect known for some of the tallest buildings in the world.

Hong Kong iconic buildings designed by international designers Hong Kong Convention and Exhibition Centre

Hong Kong Convention and Exhibition Centre
1 Expo Drive, Wan Chai

Built in 1988 on reclaimed land off Gloucester Road is one of the two major convention and exhibition centres in Hong Kong, the other being AsiaWorld-Expo. The complex was designed by Skidmore, Owings & Merill LLP and took only 48 months to complete from reclamation. It sits along the shore, overlooking Victoria Harbour in three fronts, a distinctive landmark that everyone coming through the harbour won’t fail to see. 

Hong Kong iconic buildings designed by international designers Jockey Club Innovation Centre

Jockey Club Innovation Tower
Hong Kong Polytechnic University, Hong Hom

In 2007 Zaha Hadid and her firm won a competition that was set in place to develop a deign that would symbolise the driving and development of Hong Kong as a design hub in Asia. Hadid and her firm’s goal was to “dissolve the classic typography of tower and podium to create a seamless piece”. She said, “The tower promotes a diversity of civic spaces “.  Hadid is also the first woman to win the Pritzker Prize award.

HSBC Private Banking: The one-stop solutions provider for Ultra High Net Worth individuals

Jackie Mau, HSBC Private Banking’s newly-minted Regional Head of UHNW for Asia Pacific, is undeniably uniquely positioned to spearhead the bank’s new agenda to court the wealthiest individuals across the region. After all, not only has the 16-year HSBC veteran been on the front lines of the bank’s Bangkok, China and Hong Kong offices, he most recently spent 18 months as Co- Head of Investment Services and Product Solutions (ISPS), where he was one of the driving forces behind building the capabilities of the Investment Counselling and Product Specialist teams.

Since his shift to Private Banking four years ago, Mau has been in charge of its investment business, managing some of the most complex asset portfolios for the region’s richest magnates. Through this experience, he has a solid understanding of the needs of UHNW individuals, and how they have transformed. “UHNW clients are no longer looking solely for traditional private banking offerings, nor are they targeting the cheapest, most competitive prices,” explains Mau, “It’s more about finding the right thought leadership and enabling them to deal with different stages of their wealth life cycle.”

These are challenges that he’s more than willing to tackle as he takes up his new role. “Ultra High Net Worth is a very exciting segment of private banking. UHNW wealth is expected to rise to US$43 trillion in the next five years globally, with Asia as one of the fastest growing regions. Having the opportunity to work for HSBC in different countries and lines of business, there are several focal strengths that I aspire to bring to these UHNW families.”

UHNW

The Next Generation and Succession Planning

Given HSBC’s 154-year legacy of partnering with generations of the world’s most successful families, it boasts a distinct expertise in succession planning. “Succession planning is often a sensitive topic to discuss,” says Mau, “one that is layered with nuances and challenges. Depending on the situation, we not only provide solutions, but also partner with them to create an inheritance structure and a much more sustainable framework for their estate.”

“But it’s more than just about succession. There’s a growing trend for the next generation – usually overseas-educated and much more independent – to succeed and inherit family businesses at a much younger age. In these instances, not only do we offer a platform for them to learn what services we can provide them with, but we also create a forum to help them connect to other business leaders, entrepreneurs and start-ups should they wish to explore new avenues beyond their family business.”

 Thought Leadership

Beyond the multi-needs services that HSBC Private Banking provides, it also emphasises thought leadership, providing clients with forward-thinking ideas and innovative means to fulfill their personal and family wealth ambitions, as well as making positive changes in the community that they serve.

“Thought leadership is important for our clients. For example, take sustainability. Recently, we just invited some clients to visit our long-running flagship Next Generation Sustainability Leadership Programme in Borneo. Bringing them for that hands-on experience in the rainforest to learn more about the impact of climate change and sustainable practices, and allowing them to come home full of actionable ideas on how they can integrate sustainability into their family business and everyday life has a much greater impact than just hosting seminars, talks and the like, and really galvanises them into action,” explains Mau.

Connectivity through a Universal Banking Model

Ultimately, Mau hopes to mobilise the different lines of business within HSBC as well as its connected international presence to woo the world’s successful families. “We pride ourselves on our global network. HSBC’s one-bank, universal banking model is unique in the market, one that can give you access to commercial banking, investment banking and retail banking to serve the needs beyond wealth management. Be it the case where your daughter is moving to the UK, or setting up a foundation for philanthropy in Asia, or acquiring a business in France, we will be there to help UHNW clients every step of the way,” he explains.

To meet the international multi – needs of UHNW families, HSBC Private Banking has created two new teams – UHNW Solutions and UHNW Segment Management – to help provide much more bespoke, customised solutions and grant institutional access for Private Banking clients, presenting an unparalleled all-in one solutions package.

“Our strength really lies in our connectivity. We cover clients with a very wide range of backgrounds, even in the entrepreneur stage, and in various sectors across different regions. Our job is to connect them. We can step up to be the bridge when they’re seeking something outside their sphere of influence. Somehow, somewhere, there will always be opportunities, and we will be there every step of the way to ensure their needs are met with the all resources at HSBC Private Banking’s disposal.”

PS: The information contained in this article has not been reviewed in the light of your individual circumstances and is for information purposes only. It does not purport to provide legal, taxation or other advice and should not be taken as such. No client or other reader should act or refrain from acting on the basis of the content of this article without seeking specific professional advice.

Safeguard your family’s future the right way with HSBC

Alan Beattie, Global Head of Private Wealth Solutions at HSBC Private Banking on protecting your family wealth, ensuring seamless family business succession and creating a sustainable legacy for the next generation.

Alan Beattie, Global Head of Private Wealth Solutions at HSBC
Alan Beattie, Global Head of Private Wealth Solutions at HSBC Private Banking

The future is unpredictable. From economic upheavals and political turmoil to unexpected personal issues, there are a significant number of factors that could adversely affect your wealth and business security and threaten your family’s stability. Even without potential disasters like these, family business succession and wealth transfer is a delicate and complex affair at the best of times. Private Wealth Solutions at HSBC Private Banking is dedicated to helping ease that burden clients may face by equipping them with a lasting governance framework and succession structure to ensure their loved ones are well-protected for generations to come.

Private Wealth Solutions’ legacy of helping wealthy individuals and family businesses successfully navigate the world of wealth planning and protection spans over seven decades. Today, Alan Beattie and his team of Private Wealth Solutions experts specialise in offering an expansive array of services to help successful families ensure their assets and legacy remain safely secure in the long run. Below, he spotlights the most critical factors to building a sustainable future.

Alan Beattie of HSBC says getting the next generation involved early will help secure your family's wealth

It’s never too soon to start planning for the future

Very often, wealthy individuals only begin wealth planning fairly late in life when it becomes paramount to set measures in place for when they retire. It’s rather common to see successful people being slightly reticent to hand over the reigns and control to someone else; even to family members. However, the best way to ensure stability is to get started with wealth protection even as its creation is underway. This allows more time to properly set a ‘road map’ in place, as well as to allow the next generation to be trained in readiness to take over when the time comes.

Early involvement and education of the next generation

It is vital to get the next generations of family members involved in assuming responsibilities and in the operation of the family wealth as early as possible. Not only will their future roles and goals have a huge impact on the business in the future, by involving them early in the discussion and management of the family affairs, they can find their roles and ways in which they can contribute to the overall estate. When they are personally involved with running the family business, not only will it help to ensure smooth operations but it will also foster stability for any potential succession event. As an example, one of our hugely successful clients recently shared that not only did he have his family members playing key roles at every level of his family business, but that he complemented that presence with other external professionals that pushed them to remain competitive and in touch with the outside world. It is precisely this type of forward-thinking that helps build a sustainable future for any family business.

Map your future and protect your family's wealth with Alan Beattie's team of Private Wealth Solutions experts at HSBC

Stay true to your core values

All too often, the direction and drive of the business can collapse without the guiding hand of the original wealth creator at the helm – so much so that all assets may disappear within their children’s lifetime. The problem, known as the ‘Three-Generation Trap’, is a common occurrence. To circumvent this, alongside fostering meaningful roles and responsibilities for all family members, it becomes hugely important to put in place, or at least understand, the core values of the family, and establish a specific vision of the future – a legacy– by which any business succession scheme is run. This sort of mission statement not only preserves the original entrepreneurial spirit of the wealth creator, it can offer guidance and ensure unsound business ventures or overcommitted resources are avoided.

Have a plan, start early, stay true to your core values, says Alan Beattie of HSBC

Establish a formal structure

Any family or business is an evolving entity. What works now may not be effective in the future. To protect and enhance family wealth in a sustainable fashion, creating a formal financial structure like as trusts is paramount for long-term success. Private Wealth Solutions at HSBC Private Banking has decades of experience in precisely this field, acting as a trusted independent party that can oversee the multi-faceted aspects of protecting and enhancing family wealth.

From managing trusts and setting up and administering charitable organisations, to family governance, our mission is to help you safeguard the wealth of families, and to grow it, for generations to come. With HSBC, you can be rest assured that your legacy, and more importantly your family, are in capable hands.

           

DISCLAIMER: The information contained in this article has not been reviewed in the light of your individual circumstances and is for information purposes only. It does not purport to provide legal, taxation or other advice and should not be taken as such. No client or other reader should act or refrain from acting on the basis of the content of this article without seeking specific professional advice.

Issued by The Hongkong and Shanghai Banking Corporation Limited and HSBC Trustee (Hong Kong) Limited.

Herstory in the Making

Promoting a more positive view of women by the media is the objective of a major new initiative by The Women’s Foundation. The centrepiece of the campaign is She Objects, a thought-provoking documentary made by the Foundation with the backing of both the HSBC and the Kering Group. The film’s premiere, early last month, merited the full red carpet treatment at HSBC’s Central headquarters. It attracted some 200 key stakeholders from the media, creative and entertainment industries.

Click here for more on video

Herstory in the Making

Promoting a more positive view of women by the media is the objective of a major new initiative by The Women’s Foundation. The centrepiece of the campaign is She Objects, a thought-provoking documentary made by the Foundation with the backing of both the HSBC and the Kering Group. The film’s premiere, early last month, merited the full red carpet treatment at HSBC’s Central headquarters. It attracted some 200 key stakeholders from the media, creative and entertainment industries.