Sneaker Revolution: Spotlighting Hong Kong’s custom sneaker artists

These days, it seems that sneakers carry more cultural weight than even the once most desirable and feted brand names. With luxury brands such as Loewe, Versace and Alexander McQueen now joining the line up of high-end sneakers and collaborations between the luxury world and the biggest name in sports footwear creating a cult following. Yes, we too are coveting the recent Gucci-Adidas and -Balenciaga tie-in.

sneaker-revolution-custom-sneaker-artist-hongkong (4)
Photo courtesy of 199xCustom

This generation of footwear aficionados might not be able to name a single Basquiat or Warhol masterpiece but they will tell you in a heartbeat how much a pair of Yeezy sneakers will resell for. The sub-culture of sneaker collection has risen to such heights that its fandom could possibly rival even Carrie Bradshaw’s undying love of collecting designer heels.

But as the hype of sneaker collection continue to rise, it’s no longer enough to get the rarest or most trend-setting pair of kicks. These days, customised sneakers are all the rage. Creatively conceptualised to reflect the wearer’s taste and style, custom-designed sneakers go above and beyond the range of what retail stores can offer. These unique creations give its wearers a personalised pair of sneakers that they can proudly walk in and call their own.

sneaker-revolution-custom-sneaker-artist-hongkong (2)
Photo courtesy of 199xCustom

Bridging the gap between designer shoes and bespoke footwear are custom sneaker designers. These artists turns run-of-the-mill canvas footwear into one-of-a-kind custom sneakers. Coming from a background in fine arts, graphic design and fashion design, the diversity of sneaker customisers add a youthful and modern style that many younger generations seek. Out of the box and statement-bearing, these custom sneaker designers are hand-drawn and -painted, each pair is matched to the style and personality of the customer, making no two designs ever alike – an appealing factor that many fashion enthusiasts and shoe collectors love.
Read on as Gafencu spotlights the sneaker revolutionaries in Hong Kong to turn to for your bespoke sneaker fix.

Creative Kicks

sneaker-revolution-custom-sneaker-artist-hongkong-199xcustom
Photo courtesy of 199xCustom

Tapping into the niche market is Hong Kong sneaker illustrator 199xCustom, who specialises in animation characters and cartoons – particularly Japanese anime. She first tried her hand at sneaker customisation after a disappointing search for a design that was not available in the market. She subsequently turned to her passion for drawing to create her own, eventually turning fan art creations into an artistic interpretation of sneaker customisation.

“There are actually several different categories of customisation. I specialise in painting and using an airbrush, which generally requires a wide range of brushes, airbrushes, and pigments”, explains the artist.

sneaker-revolution-custom-sneaker-artist-hongkong (7)
Photo courtesy of 199xCustom

Anime characters and cartoons account for a large part of her work because it is a unique market not available at a retail level. However, her artistic flare and edgy style stretches beyond animation. Her original designs also range from incorporating elements of Japanese fine art, like ukiyo-e, to create an embroidered dragon and tiger pattern on the mesh body of a Yeezy 350 sneaker.

A pair of customised sneakers could cost anywhere from hundreds to thousands of Hong Kong dollars. Depending on the complexity of each design, the tools and materials required – which often cost a few hundred Hong Kong dollars to purchase as well, (and ultimately) the time it takes to complete each project, prices can vary but the result will, more often than not, reflect in quality and creativity.

Back in Time

sneaker-revolution-custom-sneaker-artist-hongkong (5)
Photo courtesy of Simple Union

However, the service of sneaker customising isn’t simply picking up a paintbrush and stenciling a printout. It takes, creativity, skill and passion for art and the process it takes to create a unique concept that will set it apart from everything else already on the market. Other sneaker customisers such as Simple Union, a handcraft brand that customises shoes and other accessories, go beyond just painting and airbrushing. “‘Enjoy Simplicity, Enjoy Life’ is the motto the brand follows’’, says artist and founder FK.

sneaker-revolution-custom-sneaker-artist-hongkong (6)
Photo courtesy of 199xCustom

Putting a close focus on the materials is key to Simple Union’s unique designs, they combine traditional culture and craftsmanship with quality materials. The brand is also known for using Italian leather and rare fabrics from Japan, such as old Japanese Katazome, an ancient method of fabric dying, weaving and stenciling – often flowers and bird motifs – that dates back to the Meiji era of the late 1800s.

sneaker-revolution-custom-sneaker-artist-hongkong-simple-union
Photo courtesy of Simple Union

Each design is an original concept that adds a bespoke touch that off-the-rack shoes can’t offer. But Simple Union also accepts commissions by customers, if both the artist’s style and customer’s taste are a good match. On some occasions, the brand would be approached to customise products for other brands and stores as part of a workshop experience or event.

Sustainable Spirit

sneaker-revolution-custom-sneaker-artist-hongkong-kibo
Photo courtesy of K!bo

Another brand that puts materials on the forefront of their products is pioneering sustainable sneaker brand K!BO. “The name K!BO means hope in Japanese”, says Natalie Chow, co-founder of the Hong Kong sustainable sneaker brand.

Adding a new line of products to their range, the footwear brand will be offering exciting new selections of customised sneakers to thrill fashionistas throughout summer. They will provide a range of limited-edition designs, as well as exciting customisation options that will allow customers the liberty to add their own touch of style to their bespoke footwear.

Photo courtesy of K!bo
Photo courtesy of K!bo

Expected to start with a HK$1280 price tag, the initial stages of the new line of products will offer customised pre-order options that will allow customers to get closely involved in the design process, such as including unique and fun patterns and selecting recycled leather with graphic prints, as a way to personalise their #GuiltFreeKicks to show off this summer.

 

(Text: Roberliza Eugenio, Photos courtesy of 199xCustom, Simple Union and K!bo)

Places to visit to see vibrant street art in Hong Kong

Hong Kong — home to inspiring architecture, major international art fairs, Asia’s first Digital Art Fair and more… this city has time and again reinforced itself as the region’s international art hub. And the burgeoning sub-culture of street art over the years, is no exception — firmly marking its place in the city and garnering the support and appreciation of business owners, fellow art enthusiasts, and neophiliac Instagrammers alike.

From chromatic graffiti art tucked into alleyways and across shop entrances to murals that stretch as high as the buildings they are painted on, take a pause from the bustle of the city and stroll the streets of SoHo, Kowloon and Sai Kung to appreciate the dynamic sub-culture of street art. We spotlight the best spots to take your camera and for a shot of some of the city’s most beautifil graffiti and mural paintings.

Sai Kung

Explore Hong Kong's many street art sai kung gafencu
(Whale #4 by Bo Law; Photo courtesy of HKWalls)

After the cancellation of the 2020 HK Walls street art festival, due to the Covid-19 pandemic, the collaborative project by the non-profit organisation returned last spring with its 2021 edition, choosing the famous fishing seaside town of Sai Kung as its wide-scale canvas.

The festival, which aims to create opportunities for local and international artists to showcase their talents in Hong Kong through street art, graffiti and muralism, invited 22 local male and female artists to decorate the town with murals, giving this hip town and even fresher look.

A cluster of art works can be found around the Sai Kung Market and Sai Kung Garden blocks.

Wong Chuk Hang

Explore Hong Kong's many street art wong chuk hang gafencu
(Mural SeeNaeMe and Messy Desk, aka Jane Lee; Photo courtesy of Ovolo Hotel)

Over on the far south, the hip and trending town of Wong Chuk Hang makes for a fun weekend trip with friends and family. With a slew of new dining hotspots and a vibrant new coat of murals and street are to appreciate, the area serves up long stretches of art works located along Heung Yip Road, where One Island South is situated, and Wong Chuk Hang Road, the stretch of road on which Ovolo Southside sits. Make sure to also make a stop next to the Wong Chuk Hang Playground and Yip Fat Street. These Instagrammable spots are sure to be a hit with the kids and liven up your social media feed.

Wan Chai

Explore Hong Kong's many street art oi kwan street wan chai gafencu
(Outside of Morrison Hill Swimming Pool by Kwan Clan; Photo courtesy of HKWalls)

While you’re down south, stop over at Wan Chai for some wide-scale and psychedelic murals. Starting from Morrison Hill Swimming Pool on Oi Kwan Road, you’ll find a long stretch of oriental-style graffiti work by group Kwan Clan, a collaborative effort among five Chinese artists.

Then, continue down the road and you will find several more creative pieces marking various buildings along the way, including the famous animal mural outside of the SPCA Building. And if you’re willing to stretch your legs farther, check out the realist art piece titled The Huskey by Yopey on Kennedy Street as well.

Central

Explore Hong Kong's many street art graham street hollywood road central soho gafencu
(Old Townhouses by Alex Croft; Photo courtesy of discoverhongkong.com)

Making your way in and out of the streets of the city’s shopping and dining hotspot SoHo is almost an adventure, especially when you’re on the hunt for the most iconic  murals plastered across shop entrances and tucked between shops and alleways. This area colourfully reflects Hong Kong as the cultural melting pot that it is.

Boasting some of the most Instagramed parts of Hong Kong and featuring some of the most recognisable murals around town, the street art here is hard to miss, but if you’ve never taken a second to stop and appreciate it, some of the trendiest ones to look out for are the vibrant Old Townhouses by Alex Croft outside of the GOD store on Graham street; Uma Nota’s iconic Flamingo lady by Elsa Jean de Dieu on Peel Street; the imposing Hollywood-inspired piece above Madera Hollywood Hotel; the beautiful twin coy by Christian Storm on Shing Wong Street; and the urban impressionism-style of Hong Kong by Dan Kitchener (aka DANK) and Charles Williams on Elgin Street.

Sheung Wan

Explore Hong Kong's many street art sheung wan tank street gafencu
(Bruce Lee mural by Yoo Seung-Baik, aka XEVA; Photo courtesy of Longzijun via Flickr)

If you have the bandwidth to continue to Sheung Wan, proceed along Hollywood Road until you reach the stairway that leads up to square street to reach Tank Lane. Here, the journey takes you through a series of murals by local and international artists. This is also where iconic mosiac-style portrait of hometown hero Bruce Lee by XEVA (Yoo Seung-Baik) hangs overhead. And at the end of the trip, turn into Bridges Street to arrive at Tai Ping Shan where Instagram-famous teashop  Teakha serves refreshingly delicious chai and treats.

Sai Ying Pun

Explore Hong Kong's many street art art lane sai ying pun gafencu
(One Art Lane; Photo courtesy of yogawinetravel.com)

Farther down the western side of Hong Kong island, a quaint alleyway in Sai Ying Pun named One Art Lane transports you to a multi-verse of colours and quirky characters. Its alleyways and stairways are completely covered with a collection of 26 murals by 17 international and local artists. This spot is easily accessible by train as it is conveniently situated right outside Exit B3 of Sai Ying Pun MTR station.

The Mills

Explore Hong Kong's many street art the mills gafencu
(The Past and Future of The Mills by Uncle; Photo courtesy of The Mills)

Although Tsuen Wan doesn’t score high on the list of must-see places to appreciate street art, the latest revitalised heritage building, The Mills, formerly a textiles factory, does feature over a handful of murals along the wide entrance of its building if ever you are on this side of town or visiting the landmark.  

Explore Hong Kong's many street art hkwalls sham shui po gafencu
(Rainbow Thief by Okuda San Miguel; Photo courtesy of HKWalls)

Although Kowloon side doesn’t spring to mind when on the hunt for art, its old buildings and old-style Hong Kong aesthetic provides a stark contrast to the city’s earlier commissions of murals. Decades old buildings, shop shutters and high rises along Sham Shui Po, Prince Edward, Mong Kok and Yau Ma Tei were given new life thanks to HK Wall’s 2016 project.

If you find yourself around the Yau Tsim Mong district, check out the iconic large scale multi-coloured geometric dog by Okuda San Miguel, named Rainbow Thief, that is plastered along the length of the Man Fung Residential Building in Sham Shui Po or the street art that decorate the infamous Yau Ma Tei fruit market and bustling stalls along Waterloo Road. In Mong Kok, the Public Square Street is a relatively new addition. You’ll surprised to see that these vibrant gems stand out and highlight the areas with an vibrant interpretation of Hong Kong’s multicultural city.