When thinking of Finland, one can understandably be forgiven for conjuring up images of a stark winter wonderland and the glorious Aurora Borealis. But equally majestic and much less known in the tourism industry is its glorious Lakeland district.

As its name suggests, this idyllic region of Finland boasts over 118 lakes and is actually Europe’s largest lake district. Its popularity amongst native Finns runs unabated throughout the year, but perhaps the most picturesque and tranquilly pleasant is the summer season.

From May to August, the rolling forests and pristine waters of Lakeland are bathed in the rays of the never-setting ‘midnight sun’, giving this landscape an almost otherworldly appeal – an ideal time to visit with family, friends or partners, alike.

Avid travellers looking to partake in Lakeland’s natural beauty can either opt to explore the inland waterways aboard a luxury cruise, or rent out one of the 500,000 rustic summer cottages that dot the coastlines.

Perfect the ‘art of doing nothing’ by relaxing on a jetty, soak in the requisite sauna, or follow the Finns’ lead and try your hand at some water sports. Whether you’re keen hike the hills, pick some berries, drive along the picture-perfect coast or just read a book by the waterfront, the eternal sun means you can pack even more activities into one day.

What’s more, travelling to Finland has been made even easier thanks to additional direct flights between Hong Kong and Helsinki from national carrier Finnair. So if you’re looking for a discreet, unspoilt getaway from the concrete jungle, Lakeland could be your best bet.

Interested parties can check out bespoke Lakeland tour itineraries offered by travel specialist, Jetour.