Davidoff of Geneva at the Peninsula: A new chapter in the cigar brand’s success story.

Loved by cigar aficionados all over the world, it is no doubt that the premium brand Davidoff has made a particularly significant impact in the Asia-Pacific region through flagship stores in locations including Hong Kong, Seoul, Taiwan, Tokyo and more. Building on this success, the Swiss luxury label has opened a new Davidoff of Geneva flagship store in Hong Kong’s long-loved high-end hospitality hotspot, The Peninsula.

Returning to where it originally started in Asia – The Peninsula was home to Davidoff’s first-ever Asian outpost decades ago. The new store is designed to mimic a cigar box much like its Central-based shop at The Landmark. It houses a variety of products including cigar humidors, ashtrays, lighters, pipes and more.

This store which is located at the Mezzanine Floor of The Peninsula is three times bigger than the one on the ground floor. With a lounge that can occupy up to 20 people, this outlet brings the brand’s ‘retail and lounge’ concept to Hong Kong for the first time.

Celebrating the inauguration of the Davidoff of Geneva Peninsula store, a new cigar emblazoned with the words ‘Peninsula 2020’ on the second ring label is out. It is a special edition of the Toro format cigars – Davidoff Aniversario No.3.

Speaking about the commencement of this new store, Laurent de Rougemont, the Managing Director of Davidoff Asia said, “The challenge in designing this cigar boutique was to preserve the company’s history but to continue our mission to delight and surprise our customers worldwide by delivering unique brands and unrivalled retail experiences.”

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Davidoff expands in Hong Kong with a new Flagship Store

For those in the know, the name Davidoff is synonymous with premium cigars, with the brand enjoying a long history that runs for more than 80 years. Now, this leading cigar brand is embarking on a new adventure with the opening a new Davidoff flagship store at The Landmark in Hong Kong.

Designed to mimic a cigar box, the new store has walk-in humidors and places allocated specially for spirits and a wide range of accessories such as cigar humidors, cases, cutters, ashtrays, lighters and pipes. Additionally, to enhance the outlet’s similarity to a cigar box, this 580sq.ft shop’s interior design is awash with earthy tones reminiscent of the colour of cigars.

More importantly, to celebrate their expansion in Hong Kong, Davidoff launched a special cigar with a second ring label marked ‘Landmark 2019’. The new “Landmark 2019” Special Edition Cigar is a limited release of just 300 sticks of Davidoff Winston Churchill – Churchill format cigar with flavours of “dark coffee, pepper, old leather wood and warm spices with a creamy and nutty aftertaste and rich aroma.”

Charles Lim, Regional Manager of Davidoff Hong Kong and the Store Manager, said: “This enlarged new flagship store continues the Davidoff legacy of an inspiring place where aficionados can find exceptionally crafted Discovery Series cigars from different regions, as well as the complex tasting profile of Winston Churchill Collection.”

Apart from this new store in Hong Kong, the Swiss brand also has outlets in other locations including The Peninsula Hotel and Acanta stores in Harbour City, Tsim Sha Tsui and The Park Lane Hotel, Causeway Bay.

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