Hottest New Fragrance

Iconic English brand Burberry has unveiled its first foray into the world of scents with My Burberry Black a new parfum for women. The launch was celebrated with the coincidental release of a snapchat lens and a global marketing campaign featuring up and coming English starlet Lily James. The fragrance is described as “fusing the scent of sun-drenched jasmine flower and peach nectar with a touch of rose. The signature rose note at the heart of My Burberry is given a sweet and candied twist, while rich amber patchouli rounds off the scent for a deep and captivating finish.”

The scent is available now city-wide in select stores.