Hong Kong stars celebrate Tudor’s #BornToDare attitude

Tudor celebrated the arrival of its 2017 collections of watches with the enlisted support of Hong Kong’s own celebrities at an exclusive preview launch in Shek Tong Tsui’s culinary art restaurant Cobohouse by 2am.

Singer-songwriter Endy Chow, Cantopop artist and actor Louis Cheung, and Miss Hong Kong 2015 Louisa Mak, modelled the new timepieces from Tudor’s Heritage Black Bay and Clair de Rose lines, with Chow performing a musical number as part of the launch.

Representing the brand’s new global campaign ethos #BornToDare, Tudor recruited footballer David Beckham and the All Blacks rugby team as their official brand ambassadors. In August 2017, pop icon Lady Gaga joined the Tudor family to communicate the brand’s adventurous, innovative spirit.

The existing Heritage Black Bay range now enjoys four additional variations: the Chrono, S&G, Steel and 41. Meanwhile, Tudor’s feminine Clair de Rose timepiece is an enhanced, revived model, which was first unveiled at Baselworld 2017.