Staying ahead of the rest

With an extensive history in catamaran manufacture, Lagoon’s superbly designed boats will bring unforgettable memories, says Guillaume Andrebe, sales director, Lagoon and Excess 

How did you develop a passion for sailing and how did your experience in the boating industry prepare you for a leadership role in sales?

I developed a passion for sailing at a young age, thanks to my parents who introduced me to boating when I was just three weeks old. Since then, I’ve had the opportunity to travel the world on both monohulls and catamarans. When the chance to join the Beneteau Group presented itself five years ago, I immediately jumped on it. Working in the nautical industry in APAC has been incredibly interesting, as many countries in the region are still new to leisure boating. This has allowed me to be part of building the industry from the ground up, which has greatly prepared me for a leadership role in sales.

Could you describe the strengths of Lagoon? What strategies have you implemented to maintain this position and stay ahead of competitors?

Lagoon’s strength lies in its extensive history of catamaran manufacturing. With 40 years of experience and over 7,000 boats built, Lagoon has established itself as a reliable and trusted brand. As part of the Beneteau Group, which boasts 140 years of boat building expertise, we prioritize the quality and reliability of our boats. Additionally, we carefully select the best dealers to represent us and provide excellent service to our owners. Regular training ensures our partners are up to date with the latest technology and techniques implemented in our boats. By consistently providing the best products and services to our clients, we stay ahead of the competition.

What successful sales campaigns or initiatives have significantly contributed to the brand’s growth and success?

We do have a few very popular models that have strongly contributed to Lagoon success and brand image. We have built more than 1000 units of the 42 and the 450 for example. This is unseen in the industry and says a lot about the trust people put in Lagoon know-how.

What efforts are you making to increase the sustainability of your products?

Lagoon is committed to increasing the sustainability of our products. We have taken various steps to minimize our negative impact on the marine environment, from sourcing and product design to production and communication activities. Our new Lagoon 51, for instance, is built using eco-sourced raw materials, including wood from FSC-certified forests and upholstery made from recycled materials. We have also invested in hybrid propulsion solutions and installed XXL-sized solar panels on the coachroof of the Lagoon 51, generating almost 3,000 Watts of energy for onboard service needs. Furthermore, our production facilities in France are certified with ISO 9001, ISO 50001, and ISO 14001, ensuring efficient energy use and responsible waste management. Through collaborations with organizations like Escape to Nature and Anima Mundi, we aim to raise public awareness about preserving the marine environment.

Why would you recommend someone to buy one of these catamarans?

I would recommend someone to buy a Lagoon catamaran because these boats emphasize a lot on comfort and are designed for world travel with friends and family. They are built to create unforgettable memories and moments. Owning a Lagoon catamaran provides a sense of freedom, allowing you to explore the dream destinations and go wherever and whenever you want. It’s a unique feeling that cannot be replicated elsewhere.