BMW HK celebrates 50th anniversary with JOY IS TIMELESS mega event



German luxury automaker BMW has been charming Hong Kong’s car enthusiasts for quite a while now – five decades to be exact. To celebrate its 50th anniversary in the city, BMW HK has kicked off an expansive showcase entitled JOY IS TIMELESS at Harbour City. The mega event consists of three separate exhibits: ‘Joy of Legacy’, ‘Joy of Excitement’ and ‘Joy of Sharing’.

The inaugural day of BMW HK’s 50th festivities, which runs until 5 August, centred on a dual celebration. First up, the focus was wholly on ‘Joy of Legacy’ with the unveiling – and Asian debut – of the 1972 BMW Turbo Concept. This sleek red-and-ochre supercar was originally developed as a prototype design and was introduced to the world at the 1972 Olympic Games in Munich, Germany. Believed to be the precursor to the iconic BMW M series, it’s one of only two such cars in the world.

BMW HK brings historically iconic cars to Harbour City

As evening arrived, the spotlight shifted to ‘Joy of Excitement’. This time, though, the focus was all on the arrival of the future as BMW HK pulled back the covers on its all-new X4. This second incarnation of the Sports Active Coupe is said to offer up even more hands-on driving excitement thanks to upgrades of its iDrive 6.0 system. With an evolved front overhang and rear contour, this speedster’s athletic appeal is unmistakable.

Concurrent to these two highlights were a display of BMW’s iconic cars its historic catalogue, ranging from the tiny and adorably dome-shaped 1955 Isetta to its latest i8 supercar. Visitors will also have an opportunity to get their hands on various BMW HK-themed souvenirs and gifts.