Optical optimisation: New eye creams in the market

It’s a commonly known fact that the region around the eyes is the most sensitive area on the face – one that is susceptible to dark circles, wrinkles, eye bags and other tell-tale signs of ageing. Thankfully, some of the leading beauty brands have launched some new eye creams this spring, all promising to be the miracle solution to eye problems. Let’s check them out.

eye cream

Ever since it was discovered in 1952, Life Plankton – a patented ingredient owned by French luxury skincare company Biotherm – has been celebrated for its rejuvenating effects on the skin. No doubt eager to cash in on the renown of its hero ingredient, the beauty brand has just unveiled Life Plankton Eye, a soothing serum for the eyes that is said to reduce fine lines and dark circles from the first application onwards.

Another brand making a similar claim is Japanese luxury skincare marque Clé de Peau Beauté. Its newly launched Enhancing Eye Contour Cream Supreme is said to not only reduce fine lines and signs of ageing, but also to re-contour the eyes altogether – largely thanks to an iris extract that apparently plumps up the skin from within.

Hot on its heels is Shiseido, with the Japanese brand having just released its Essential Energy Eye Definer, said to deliver a cool, energising look. Saturated with Vitamins E and C, its unique cinnamon extract claims to boost oxygen flow, thus bidding any signs of fatigue an unfond farewell.

Essence Essentials: Serums to get smooth skin in the Year of the Pig

Courtesy of premier luxury skincare brand Shiseido comes Clé de Peau’s reformulated Essential Refining Essence. Its cutting-edge formulation is said to target the root cause of visible pores, while reducing the roughness and dullness of the skin. Designed to minimise excess sebum release and erase impurities, it also promises up to eight hours of hydration, ensuring your skin stays smooth and properly moisturised throughout the day.

EVE LOM, the British skincare brand, meanwhile, has turned its attention to skin-soothing serums, with its new Time Retreat Radiance Boost Treatment – featuring special acids blended with a radiance-boosting formula – guaranteed to even out your epidermis. Said to help reduce wrinkles and puffiness, the serum also apparently boasts cell-renewing properties, all intended to bestow a healthier glow.

BIOTHERM is on a mission to help you turn over a new leaf – at least dermatologically – in the Year of the Pig with its firecracker-themed Life Plankton Essence. Sourced from the thermal springs of France – home territory for the company – comes this naturally nourishing life plankton, which works to activate skin renewal and enhance absorption. It’s said to make your skin feel younger in just eight days.