Intensely yours: Prada’s new scents are a study on gender

Building on its fascination with gender, Prada’s upcoming line of ‘Intense’ men’s and women’s perfumes is a study on the unique aromatic characteristics of each sex.

The sincerity and intensity of this focus is well captured by Miuccia Prada, who says, “With perfume, you can’t play. It is what it is, you have to go to the core.”

The L’Homme Prada Intense offers a masculine aromatic blend of amber, patchouli and iris. This is further enhanced by the oriental signature of tonka beans.

The La Femme Prada Intense, on the other hand, is inspired by the most fundamental of feminine scents: the flower. Tuberose, ylang-ylang and patchouli are just some of the notes that make up this lush floral scent.

As divergent as the two perfumes are, Prada’s latest olfactory offerings are meant to compliment rather than contrast – a showcase of what constitutes a Prada man and Prada woman.

So if you’re looking for that perfect his-and-hers gift, give these new scents a sniff.

L’Homme Prada Intense EDP 50ml: HK$675
L’Homme Prada Intense EDP 100ml: HK$925
La Femme Prada Intense EDP 35ml: HK$725
La Femme Prada Intense EDP 50ml: HK$1,000
La Femme Prada Intense EDP 100ml: HK$1,420

The new perfumes are available at Prada beauty counters in all major shopping malls across Hong Kong, including SOGO, Lane Crawford, Harvey Nichols, etc.

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