With the rampant rage of Covid-19 continuing unchecked, it’s more important than ever to ensure your home is spotless and devoid of any unwanted pollutants and allergens, particularly within the sartorial sphere. To combat this garment-related issue, though, Swiss luxury steam iron brand Laurastar has produced a plethora of cutting-edge, user-friendly ironing solutions to not only ensure you look your best, but that your apparel remain entirely allergen and bacteria-free.
First launched in Switzerland in 1980, the sleek, innovative designs spawned by Laurastar has seen it expand across the globe, latterly arriving in Hong Kong last year. Across the decades, it has focused on eliminating harmful materials that coat our clothes – an important battle as our garments are intimately in contact with our skin.
Among its latest creations is the LIFT PLUS Pinky Pop (HK$7,980), a precision-engineered mchine boasting Dry Microfine Steam (DFS) technology that’s been proven to kill 99.999% of bacteria, 100% of mites and 99.9% of the harmful pathogen candida albican. In layman’s terms, this means that it naturally and effectively purifies textiles without the need for any chemicals.
Another top draw is the HK$35,800 Smart U ironing system. Fitted with the latest in home appliance technology, it offers a plethora of features to optimise your ironing, ranging from the Sensteam technology, which senses the movements of the iron and deploys steam automatically, to the companion mobile app, where the Smart U proffers step-by-step guidelines to handle any type of fabric.
Speaking of the many benefits served up by the luxury ironing solutions company, brand ambassador and renowned haute couture designer Dorian Ho said: “Both the Laurastar Smart U and the Laurastar Lift series feature user-friendly designs and an extensive suite of functions,” adding that “Laurastar’s vision of beauty speaks very closely to my own taste and sensibility, and that’s what led to our collaborations.”