A joyful Jessi Chloe Chen shares her fervour for new motherhood, meaningful luxury and mental wellbeing
Jessi Chloe Chen breezes into the restaurant just a few minutes past the agreed time for our cosy pre-shoot lunch. Though no apologies are needed, the multi-industry brand consultant flashes a warm smile, explaining that she’s busy juggling a relatively new, incredibly meaningful role. She recently added being a mum to her many responsibilities. Over seasonal tasting plates, we dive straight into parenting advice, swapping stories about sleepless nights, first smiles, and the tiny everyday miracles that make the chaos worthwhile.
Chen is clearly committed to this new chapter in her multitasking lifestyle. Her face lights up at every mention of her baby daughter. Motherhood isn’t something she fits around her work; it’s the heartbeat around which everything else pulses. “My daughter just turned seven months old, and so much of my happiness comes from her,” she enthuses. “Seeing the world through her eyes, travelling together, experiencing firsts as a family are all very special.”
Boundless Horizons
Travel is second nature to Chen, and it shaped her own childhood. She grew up between Hong Kong and Melbourne, a true third-culture kid navigating two vibrant but vastly different worlds. “It meant learning two very different cultures and ways of living early,” she reflects. Melbourne grounded her with practical life skills and resilience in spaces where she didn’t always fit in, while Hong Kong instilled ambition, efficiency and high standards – “things can be done quickly and well here,” she affirms.
Attending international schools honed her ability to translate between worlds, adjusting her communication to connect with anyone from any background. This cross-cultural fluency informs her business approach today: “It really helped to shape my worldview and carry multiple perspectives at once, giving me a more global perspective.”
Curiosity Over Convention
Chen’s 15-year career in Hong Kong defies neat boxes, spanning fashion, property, luxury, floristry and advocacy. What drives her to leap across such diverse fields? “I’ve never followed a traditional path; it has always been about relationships,” she explains. “When an opportunity comes along, or I’m considering starting something, I ask myself: am I genuinely interested, can I be useful, and can I learn quickly? If it’s a yes to all three, I’ll usually give it a good crack.”
Building expertise in reading trends and momentum, she began leading sales and marketing at a contemporary fashion brand, then moved into real estate as Managing Director of Fuin, overseeing branding, operations and strategy. Entrepreneurship had come knocking in 2017 with Andrsn, the artisanal online florist that pioneered boxed roses in Hong Kong. As co-founder and Creative Director, she turned a passion for minimalist design and Australian-imported blooms into a market leader.
Meaningful Shift
In her current role as Asia-Pacific Director of Onda, the luxury membership platform, Chen is at the forefront of hospitality’s evolution. “Luxury has been shifting from ‘more’ to ‘meaningful’ for a while now,” she observes. “Time and health are the ultimate form of luxury.”
Onda curates access to the world’s most desirable private members’ clubs and exclusive programming where you’re known before arrival. Members crave personalisation over excess, with wellness – longevity, recovery, everyday care – taking centre stage. “The sweet spot [in this field] is curated environments where the community fit feels natural, aligning members with places that match their taste and the experience feels effortless.”
How does she juggle the business hats of director, consultant and entrepreneur with those of wife and mother? “I don’t think balance exists. At least not all at once,” she admits candidly. “Anyone claiming they’re winning in every area, every day, is lying! Something always gives.”
Anchors That Matter
Her secret? Prioritising ruthlessly: “My anchors are family, health and top work priorities – the rest orbits around them.” She schedules self-care like she would a meeting – Sunday resets, evenings after her daughter sleeps – and guards her mental wellbeing fiercely. “When I’m in a good place, everything else flows.”
Since 2018, she has been Managing Partner at Talking Mental, a mental-health initiative founded by longtime friend Aaron Stadlin-Robbie. Her advocacy stems from personal experience: “I had experienced panic attacks and anxiety in the past, and I know how lonely the search for help can feel.”
She helps create approachable conversations, panels and partnerships to reduce stigma and improve access. “If we can make these conversations feel normal and easier to navigate, we’re doing something good,” she says.
Grace and Grit
What does being a leader mean in today’s tough environment? “Leadership for me is providing clarity, being prepared and accountable,” she explains. “Staying calm, not being reactive, and moving a team towards solutions.” Boundaries are essential, but so is being pleasant to work with – “one thing that is overlooked too often”.
Her advice to young women aspiring to lead is “just start, even if you don’t feel ready”. She elaborates: “You can’t perfect something you haven’t tried; you learn the most by being in the thick of it. And through that process, your definition of success will evolve as you do.”
For Chen, success is fluid and ever-evolving. “I rarely feel truly ‘successful’ and I’m comfortable with that. A little healthy dissatisfaction keeps me learning and ambitious,” she shares. What she chases most is daily gratitude and pride in progress across life’s facets.
Bringers of Joy
During challenges, she recharges through people. It’s no surprise when she declares, “I’m a people person. Speaking with my closest friends and mentors resets my perspective and keeps me moving.”
She finds happiness in “the small, consistent quiet moments that are closest to you. These are the ones that matter most.” It’s a beautifully simple philosophy, and right now, much of that joy flows from her daughter.
At the end of our shoot, jokingly reminding the crew to make her more elegant and eloquent, Chen’s candidness and excitement are palatable. She’s thrilled to head home to join her husband and be with their child. She arrived a touch late because of motherhood’s joyful demands, and she rushes off for the same reason. Her rhythm of life these days equates to one small, perfect milestone at a time.
Interview, Text & Art Direction: Joseff Musa Photographer: Jack Law Videographer: Iris Ventura