German home appliance brand Miele celebrated its 20th anniversary in Hong Kong with the opening of its Miele Experience Centre in the prime shopping hub of Causeway Bay.
The two-storey flagship store contains a visual catalogue of the kind of craftsmanship the brand is known for. Providing a new way to see, shop and experience Miele’s biggest range of built-in and free-standing appliances, the centre aims to educate and inspire culinary and design enthusiasts.
The ground floor is dedicated to free-standing homecare products, including laundry and floor care.
The first floor, which includes the cooking parade, four design kitchens, cooling area and steaming area, is designed to immerse customers in the Miele lifestyle.
Managing director Kenny Lam believes the centre is a significant milestone in Miele’s portfolio in Hong Kong.
“One of the key elements in Miele’s growth strategy is to deeply engage its consumers with positive experiences shared through the centre, which aims to be a driving innovation in experiential sharing, learning and growing together with the brand,” he says.