The Elephant Crisis Fund has teamed up with Tiffany & Co to raise awareness and money to try and put an end to elephant poaching and stop the global trade in ivory.
Models and actors including Miranda Kerr, Cara Delevingne and Adrien Brody helped to launch the #knotonmyplanet campaign in September at New York Fashion Week.
The Elephant Crisis Fund is a joint initiative of Save the Elephants and the Wildlife Conservation Network.
The #knotonmyplanet campaign pays tribute to the adage “that an elephant never forgets” and we should be thinking about them.
And what better way to show your support for the elephants than to tie a knot and then share the photo on social media with the tag #knotonmyplanet.
Tiffany & Co has also released an elephant clip in 18K yellow gold and platinum with diamonds, gemstones, and Pallioné enamel in a bid to help save the elephants.
If you would like to donate to the fund, visit their website here